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Tata Consultancy ServicesDelivering Business Value Through PLM

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Tata Group Overview

• World's Largest Integrated Tea Operation • Asia’s Largest Software Services Company• World’s 6th Largest Manufacturer of Watches• World’s 3rd Largest Producer of Soda Ash • India’s Largest Private Sector Steel Producer• India’s Largest 5-star Chain of Luxury Hotels• India’s Largest Private Sector Power Utility

• India’s most respected, trusted, and well known conglomerate: founded in 1868

• 93 companies in 7 key business sectors • Estimated annual revenues of US$ 49

billion in FY 06-07• Employs 343,000 people • Exports to 140 countries

Automotive24%

Chemicals5%

IT and Telecom27%

Consumer Products

8%

Materials19%

Energy9% Services

8%

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Tata Consultancy Services

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Tata Consultancy Services Overview

• TCS was established in 1968 • FY 2007 revenue of USD 4.3 billion ( from USD 2.97 billion in FY 2006)• Over 94,000 employees• Asia’s largest Software Services comany• Awarded triple certification for Quality (ISO 9001:2000), Security (BS 7799-2:2002) and

Services (BS 15000-1:2002)• 1st Company in the world to be assessed at Level 5 for integrated enterprise-wide CMMI

and PCMM• Global presence - Operations in 50 countries, 148 offices in 39 countries• First and Largest

– Software R&D centre in India– Software exporter in India

Our vision is to be in the Global Top 10 of IT services companies by 2010

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Select Analysis Speak

TCS Only Indian IT services company in BusinessWeek’s Asia top 50 list 17 September 2007, BusinessWeek

Tata Consultancy Services Positioned in the Leaders Quadrant of the Magic Quadrant for North American Offshore Application Services, 2007 by Gartner

Magic Quadrant for North American Offshore Application services, 2007

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N. America50

Iberoamerica

APAC

India

Europe

UK & Ireland

ME & Africa

4

11 4

6 2

42 63

7 1

18 2

14 3

Global Presence

• 148 Offices in 39 countries• 79 Delivery Centres in 16 countries

Sales OfficeDelivery Centres

As on 31st March 2007

TCS Korea• Branch of TCS Apac – commenced in September 2003• Focus on organizations in following verticals

– BFSI, Engineering Services, Hi Tech, Healthcare• Solutions on - PLM, Digital Manufacturing, Embedded Systems, Product Design

(CAD/CAE/CFD), ERP

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TCS Services Portfolio

Asset Based Solutions

Engineering &Industrial

Services 7%

ConsultingIT Solutions and Services

BPO

Infrastructure Services

Volume businesses based on offshore

proposition

High margin businesses based on

technology expertise and IPR leverage

Core business. Offshore IT services

across verticals

Services supporting core business processes in

Manufacturing, Utilities, Telecom, Pharma

The five growth engines around the core business function as business units. Delivery infrastructure,

quality processes and competency development are the common elements across all service lines.

Retail & Distribution,

7.90%

Transportation, 3.20%

Energy & Utilities, 2.30%

Others, 7.90%

Life Sciences & Healthcare, 4.70%

Telecom, 17.60%Manufacturing,

15.10%

BFSI, 41.30%

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Engineering and Industrial Services

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Engineering from India : New Opportunities

Global Expansion and Consolidation

Cost Efficiencies

Innovation

Imperatives

GlobalEngineering

LCC Manufacturing

LCC Sourcing

Workforce Rationalization

Capacity Rationalization

Process Outsourcing

Strategies Destination AttractorsInvestment Incentives

Access to MarketsLocalized Supply Base

India, ChinaEastern EuropeSouth America

Taiwan, Indonesia

EnablersCollaborative Technology

Time Zone Differences Availability of Talent

Cost Arbitrage

TCS Rated Top Engineering Service Provider by Dataquest, August 2007 Dataquest

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EIS Services Portfolio

Geo-Spatial Technologies• GST Consulting• Technology Selection• Deployment & Integration• Remote Sensing/Image

ProcessingPlant Automation Services• Control System Integration• Production Optimization• Manufacturing Execution

Systems• Adaptive Manufacturing

Plant Design Engineering• Front-end Design• Detailed Design

Enterprise Asset Management• RCM Strategy Development• Technology Selection• Technology Deployment

Sourcing and Manufacturing• Sourcing Solutions• Manufacturing Solutions• Digital Manufacturing• Electromechanical

Manufacturing Services

Product Development• Engineering Design• PLM Solutions• Knowledge Based Engineering• Engineering Analysis

Service offerings from Product to Production Lifecycle

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Strategic and Technology Alliances

Technology• Our global reach and service capability creates a symbiotic relationship with various product

organizations to deliver cutting edge solutions to our clients.

Industrial• With strong alliances within the industry, we ensure that clients get access to comprehensive and

customized solutions built by using the knowledge, expertise, facilities, best practices and resources from the industry itself

Academic• Strategic alliances with the top academic institutions in the world to develop a strong innovation

framework that adds long term value to our relationships

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TCS - PLM Service Offerings and Solutions

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PLM Practice - Capability Snapshot

Our Vision is to be recognized as THE Preferred PLM partner of choice for enterprises across the globe

System Integration System Integration

PLM ConsultingPLM ConsultingA

ero

space

Au

tom

oti

ve

Ind

ust

rial

Lif

esc

ien

ce

CP

G &

Fo

od

Reta

il

Industries Served

Overview

• Years of Presence: 12

• PLM customer relationships: 61

• Active Projects: 292

• Consultant Base: 720

• Years of Presence: 12

• PLM customer relationships: 61

• Active Projects: 292

• Consultant Base: 720

Analyst Speak

Amercias cPDM Revenue Leader @ CIMdata Report 2006:

13

Thought Leadership

• Over 50 Publications in leading PLM

forums in last 3 yrs

• Participation in leading PLM events

• Academic interaction through workshops

and internship

• Over 50 Publications in leading PLM

forums in last 3 yrs

• Participation in leading PLM events

• Academic interaction through workshops

and internship

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PLM offerings - Services, Solutions and Industry

Develop and DeployDevelop and Deploy

Product Setup and Configuration System Design and Development Enterprise Integrations with PLMData migration/porting

Maintain and SupportMaintain and Support

System/Site administrationTrainingHelp deskEnhancement and FixesPerformance Tuning

Define and StrategizeDefine and Strategize

Vision & Roadmap Definition Product BenchmarkingBusiness Case FacilitationInfrastructure StrategiesIntegration & Migration strategy

Serv

ices

Solu

tions

Indu

stry

New Product Introduction Project/Program ManagementRegulatory ComplianceIndustry Based TemplatesDesign Automation

Engineering Change ManagementConfiguration ManagementDesign CollaborationDocument ManagementMechatronics

Supplier CollaborationPart and BOM ManagementManufacturing Process ManagementIntegration with ManufacturingRecipe Management

Automotive Aerospace Industrial Machinery Life sciences Retail Hi Tech

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PLM Multi Site Implementation – Power Systems Major

Business Value• Real time data sharing across the

enterprise with controlled Product design environment

• Synchronization of data across sites• Design Cycle time reduction• Easy retrieval of Engineering information

from other systems• Effective implementation of Global

Outsourcing initiative resulted in $$ savings and catering to bubbled market demands

Objectives• Secure dispersed 70,000 CAD Models/

Drawings in a vault• Enable Part reuse by developing a systematic

Naming Scheme• Automatically publish Drawings to the

Drawing Release System and Engineering Automation Systems

• Enable Design Collaboration with remote sites and partners

Salient Features• Focused Implementation Road map - Multi

generation Plan• Effective Migration Strategy of UG files

coupled with the elimination of duplicates • Business Process automation in TcEngg and

legacy integrations• Continuous Process Evolvement based on

usage and performance metrics• Synergy between the four sites through Global

TcEngg Collaboration

• Work Instruction

Create change request

Job complete

Work on Design

Additional Inputs Through

GiMAN

Review WIPon

need basisCourse correct

Use Published items in

GiMAN and Import

Deliver through GiMAN

Shortened Time Span with reduced defects and rework

Time Span

Assign affected items to the

service provider

Auto push required items to service provider

Check Delivera

bles

Not Ok

Deliver designs back

Import Files As Required

Global Engineering

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TCS Role• Strategy Formulation, Roadmap definition• Requirement Engineering,• Solution Definition, Proof of Concepts and

Piloting• Data Modeling and System Definition• Interfacing Architecture, Data Conversion and

Migration and Implementation• BOM Restructuring for 75 Product Lines• Training methodology, Courseware, Key User

Training• Deployment , Rollout and Post Production

support and sustenance

Customer Situation:• ETO nature of work taking 8 -12 months from

order to shipping• Process disconnects and handoff across Value

Chain - Engineering, Manufacturing, Sourcing and Service

• Customer dissatisfaction (due to Delivery Slippages)

• Inadequate input for planning and decision support systems

• Limited Extensibility of Legacy Systems – Only 3 level BOMs possible

• High TCO of the existing mainframe systems

Case Study: Oil & Gas Equipment Major

Business Value• Reduction in Time to Execute from ~12 Months to

~6-8 Months• Reduction in Inventory costs due to

communication between Engineering and Manufacturing

• Controlled Change Process• Order-Specific Documentation• Unified BOM across Enterprise

TCETCEConfigurator

OracleBOM

OracleInventory

OracleECO’s

Services(Customer

Doc Tracking)

BOMRelations

Datamart

(Routings)

Oracle WIPOracle Project

Accounting

Artemis(ProjectPlanning)

Shop floorDocumentation

Dossiers

Reporting

Oracle ASCP

CyberPlan

(MES)

Oracle Apps Modules

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Representative PLM Engagements and Business Value

• Productivity improvement through root cause analyses and training. Call volumes reduced by 30%

• Indirect cost savings due to productivity improvement initiatives: 20%

• Knowledge pool created & populated progressively

• Knowledge re-use across Pre-sales & Design

• Process Re-engineering incorporating best practices

• Enquiry, Design Process & interfaces hardwired across functions (Better control & traceability)

Process Benefits & Indirect Benefits

• Customer migrated from an existing PLM product platform to another. Cost of core model definition reduced by approximately 40% due to data model and process re-use.

• Original core model took 18 months to evolve while the extension for Services division was completed in 3 months.

• At least 30% reduction in cost of core model definition at other business units is expected

• Integration framework with ERP will be entirely re-used and expected benefits from re-use is 60-70%

Cost of Core Model Definition & Management

• Deployment span of roll-out at other sites reduced by 30% due to re-use of data migration methodology

• Deploying in a North American business unit: 60% reduction in effort

• Deployment at other business units in progress

Cost of Deployment

• YoY reduction in support personnel: 25% and related reduction in costs

• Direct savings due to support team consolidation: 35%

• The ratio of user base to support FTEs increased from 1:10 to 1:300

Support team consolidation resulted in the following savings:

• Year 1: 30%• Year 2 / Year 3: 53%

• Reduction in TCO due to migration from manual processes & legacy systems to PLM

Total Cost of Ownership

• Customer satisfaction index increased by 40%

• Significant improvement in Business Performance due to collaboration enabled through PLM

• Customer was able to adopt the “Follow-the-Sun” approach

• Reduction in order fulfillment time due to lean product development: 25%

• Reduced cost of quality• Reduction in inventory costs• Reduction of order backlog

• Pre-Sales Enquiry-to-Order time reduced by over 40%

• Design cycle time reduced by 30%

Business Performance

Energy MajorNorth America

Hi-Tech MajorNorth America

Energy MajorEurope

Transformer & Distribution MajorIndia

CustomerParameters

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TCS – Siemens PLM Software relationship

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2002

2003

2004

2001

1999

1997

1996

1995

1994

1987

Product Distribution

iMAN Product QA

UG/iMAN Customization

Industry Services for UG and iMAN

Solid Edge Development CenterOffshore Dev. Center

KBE/ KF Services

NX Manager TCAE Mechatronics

Strategic PartnershipCertified Migration Partner

Tecnomatix Dev

2005

FDA Accelerator

2006Global SI Partner

Product ValidationApplication SupportProduct Sales

Application SupportCustomizationGlobal SupportOffshore Dev Center

Core DevelopmentProcess ImprovementJoint Solution DevProduct enhancements

SI: Joint Go To MarketMicrosoft FrameworkProduct SustenanceIndustry Vertical Based

Solutions

300+ TCS associates working for alliance

1500+ deployed globally to work on Siemens-

PLM platform for TCS customers

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TCS-SiemensAlliance since

1987

Industry ServicesGM, P&W, Ford,

CAT, Saab…

Product DevelopmentTeamcenter, Tecno, NX

System IntegratorJoint go-to-market

TCS ProductsFDA Accelerator

DMD CAM

Product DistributionIndia, Latin America- proposed

USA (limited)

Innovation NetworksAsian Sourcing Network

Migration Lab

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• Regulatory compliance built-in the Product Development process

– Ensures Quality compliance, easy and integrated record management and document tracking

– Facilitates FDA audits & reduces risk of non-compliance

• Faster time to market - Visibility and control over product documentation throughout the lifecycle of Product

• Ensure Traceability! Traceability! Traceability!• Standardization – OOTB data model and workflows

specific MDI• Maximize Configuration - Template based Process,

configurable Data model and modular system

DMR ViewerDHF Viewer

Engineering Documents

• Electronic Product Document Management – Product documentations and Engineering Documentation

– Dynamic generation of PDF/Drawing Print out with watermarking/Stamping, Coversheets with digital signatures to authenticate documents

• Automated creation and maintenance of record structure with configuration control such as

– Device History File (DHF)– Device Master Record (DMR)

• Compliance and CAPA management• Enforce consistent and reliable processes – training

notifications, obsolete previous records & periodic notification

Specification Document

A PLM solution to manage the product development process of medical devices as per regulatory requirements to support compliance by

Automated capture of product information recordsEnsure authenticity, validity, integrity of recordsConfiguration control of record structure

Embeds best practices of Good Manufacturing Practices (GMP) as per 21 CFR Part 820 (QSR) as process template in the product development processManages and controls the product information records as per FDA CFR Part 11Built on Teamcenter, a PLM platform

Overview of Solution Salient Features

Business Benefits Screenshots of functionality

Industry Solution – Teamcenter for MDI

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Thank You and visit us at the Booth

www.tcs.com/eis