tbiz 2012 - elementi di un business plan teoria e pratica
DESCRIPTION
Augusto Coppola co-founder & CEO Innovation LabTRANSCRIPT
Augusto Coppola
co-founder InnovAction Lab
Idea vs Team What will drive you to success
Experts
My first startup
What I mean by “success”?
60x
What investors thought about me
Pure genius
VC Consultant
InnovAction Lab
What's the secret ingredient for success?
There is no secret ingredient
(Po, Kung Fu Panda)
My second startup
What I mean by “failure”?
0x
What investors thought about me
@#*WTF@]+!
No one understands a nut (not only me!)
We said no to: eBay, Apple, Intel, PayPal
(http://www.bvp.com/Portfolio/AntiPortfolio.aspx)
http://en.wikipedia.org/wiki/Bessemer_Venture_Partners
Vision
Mission
... no kidding, I’m serious
Vision/Mission Statement Generators are freely available:
http://www.timmcnulty.iofm.net/missionstatement.htm
http://www.isms.org.uk/mission%20statement.htm
http://www.laughing-buddha.net/toys/mission?
Our challenge is to assertively network economically sound
methods of empowerment so that we may continually
negotiate performance based infrastructures
(generated by Dilbert ‘s Mission Generator)
Vision: why do we do it?
Understanding trends to anticipate value
Visions: examples
Microsoft 1978
A computer on each single office desk
My first startup 1996
New services will be enabled and provided by Internet
My second startup 2002
Money will not be the only currency
4 qualities of a good vision
1. Short (and written in plain English)
2. Easy to understand (also if arguable)
3. Comes true quite rapidly (less than 5 years)
4. Persistent (it lasts for decades)
Mission: what we do? For whom?
Microsoft 1975
Developing one easy to use operating system for any
HW platform vendor
My first startup 1996
Developing a billing system for Internet services
delivered by Telco operators
My second startup 2002
Developing a Telco platform to dinamically authorize and
price purchases of any possible good based on any
possible currency combination
Challenging your core value
Don’t project into the future your past success
(i.e. success makes you blind)
Vision & Mission keep you focused
Collect and organize data about pros and cons
What markets should we address?
Large and quickly growing markets (CAGR > 10%)
Now write down your business idea
1. What are the emerging trends we are noticing?
2. What does our product/service do?
3. Who will buy it?
4. Why will they buy it?
5. What is the forecasted size of our market?
6. What is the duration of our opportunity window?
Jot down everything in less than 200 words and start
pitching your targets
Team
What is the value of the idea?
A person with a new idea is a crank
until the idea succeeds
(M. Twain)
Team: can we do it?
Microsoft Corporation, 1978
Discipline of learning
Fail fast and cheap (and move on)
What do you know about your market?
Entrepreneurs live in world of surprises, they cannot afford
the luxury of prejudices
nothing
What do you know about your market?
We don’t know what the market will be.
We perfectly know what the market was.
everything
Questions about founders
• Where are the founders from?
• What have they accomplished in the past?
• What is their reputation?
• Whom do they know?
• Who else needs to be on the team?
• Are they prepared to recruit high-quality people?
• How realistic are they about the venture chances?
• How will they respond to adversity?
• Do they have the mettle to make the inevitable hard
choices that have to be made?
• How committed are they to this venture?
• What are their motivations?
Conclusions
A few football scores
Great teams with bad ideas 2
Average teams with average ideas 0
Great teams with average ideas 2
Average teams with great ideas 1
...but great ideas are always generated by great teams
http://www.facebook.com/InnovActionLab
Thanks
http://www.innovactionlab.org
http://twitter.com/innovlab
http://it.linkedin.com/in/augustocoppola
http://www.facebook.com/augusto.coppola
http://twitter.com/5anatre