“ted’s giving you a massive clue here…”. “allow us to introduce you to ted...” “ted...
TRANSCRIPT
“Ted’s giving you a
massive clue
here…”
“Allow us to introduce
you to Ted...”
“Ted Baker is one of the UKs fastest growing
leading lifestyle brands”
http://www.tedbakerplc.com/ted/en/home/
“Mr Baker and I.”
““Date night, Date night, cocktail hour, cocktail hour, and falling in and falling in love in style”love in style”
“Meet JamieTed Baker’s Assistant
Manager of the Flagship ...”
Ted Baker’s Flagship store in Floral Street, Primary Research 2013
"The message hasn't changed - we just want to better yesterday in terms of performance. I always wanted to create great clothes that were affordable.”
-Ray Kelvin
http://www.vogue.co.uk/news/2013/05/16/ted-baker-celebrates-25th-anniversary---ray-kelvin-interview
Essence of Ted
What does Ted Baker stand for?Ted sticks to the… - Heritage/Classic Britain - Quality materials- Keeping the humor- Unconventional window displays
What Ted Baker offers the consumer?-Ted wants you to know that he cares by giving you a retail experience.-Attention to detail is key in all of his stores, with each being unique ensuring you that the products are quality.
Who would Ted Baker be? - Ted’s the quirky, witty, eccentric Uncle you only see at Christmas. With his shirts you don’t want to admit to being slightly jealous of.
What makes Ted Baker credible?- Limited stock on shirts, blazers and dresses making you feel EXCLUSIVE - Ted’s no advertising rule means you buy based on word of mouth
“ No Ordinary
Designer Label ”
CLASSIC CREATIVE
“Ted says get into position”
LUX
UR
YV
ALU
EZara Topshop
River Island
French Connection
All Saints
Paul Smith
Karen Millen
Reiss
Ted Baker
Thomas PinkHugo Boss
Savile Row
Barbour
Oliver Sweeney
Jaeger
Hobbs
“We break the mould,taking the lead because we are very
serious about what we do, as much as we joke.”
TextText
“There all talking about us”
“ Ted likes to communicate ”
“It’s all about the people, the product and the passion”
-Ray Kelvin
Christmas at Ted’s Cambridge Store, 2010
Ted uses his witty,
eccentric and enticing
window display’s as
his main visual
communication
channel
Ted celebrates the Jubilee at the Regent Street, 2012Ted celebrates the Olympics in 2012
“Word of mouth is more Ted’s styleBut...He’s ok with social media”
TedBakerTVYouTube
Online Blog
QuickTime™ and aPhoto - JPEG decompressor
are needed to see this picture.
QuickTime™ and aPhoto - JPEG decompressor
are needed to see this picture.
“Ted’s Handwriting”
The Ted Baker Gent
The Ted Baker Lady
Ted’s barking mad for our new concept
Clothing for pets is a booming market and
according to our friends at MTW Research.
‘the industry will be worth £35 million by 2015’
http://www.bbc.co.uk/news/magazine-16943314
Then Ted le(a)d us to this…
Why not treat your four-legged friend Left to Right:
The Liaah Raincoat
£39,The
Redington coat £49,
The Cheshire Raincoat
£49
Promotional boards for Ted’s online presence and
instore handouts
“Ted’s friends over at Pedigree have offered to cater to the canine
consumer by giving free treats out on the launch date”
“The RSPCA's position is that clothing is appropriate
for animals in some circumstances.
For dogs a layer to provide warmth or waterproofing
in cold weather may be beneficial.”
http://www.bbc.co.uk/news/magazine-16943314
How much is that doggy in the
window ?
Ted gets social
