tell your story with wordpress
DESCRIPTION
http://www.bethgsanders.com | If you have a business, you have a story to tell. The story of your customers’ or clients’ needs and challenges and how your product or service helps them meet those challenges. WordPress gives you the key to the Internet, so you can tell your story in your words on your own time.TRANSCRIPT
Wednesday, February 6, 13
beth g sanders@bethgsanders
bethgsanders.com
Wednesday, February 6, 13
The story is the Thing
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blog ≠ marketing copy
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Attention to detail = an important Thing
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Wednesday, February 6, 13
“When I would walk backstage, if I saw a brown
M&M in that bowl,” he wrote, “well, we’d line-check
the entire production. [Because if they missed that
detail then it was] guaranteed you’re going to
arrive at a technical error … ”
— David Lee Roth
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3 lessons
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knowledge = trust
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show > tell
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MMs are yummy
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generating content
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Wednesday, February 6, 13
platform
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6 most FAQ
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WordPress.com v. wordpress.org??
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how many plugins can I use?
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how do i choose a good theme?
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categories v tags?
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what plugins do i need?
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what about security?
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troubleshooting
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3 basic steps
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deactivate all plugins
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reactivate one by one
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change to default theme
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60,637,876
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60,637,876 websites run wordPress
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>100,000
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>100,000new WordPress sites each day
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65%
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65%of the top one million sites
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?Wednesday, February 6, 13
beth g sanders@bethgsanders
bethgsanders.comsocial media & online strategy | writing | wordpress
Wednesday, February 6, 13