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Women Empowerment Program
“CSR & Brand Management - Communications, PR,
Public/Government Affairs, CSR Strategies &
Implementation”
INVOICE
To: ……………………………………..
………………………………………….
………………………………………….
Attn.: ………………………………………………
No : INV/TEMP/0416/KESRA-SLMBIV/16
Date : February 18th, 2016
Due date : April 27th, 2016
Service : Conference Participation
Description :
The 8th Corporate Brand & CSR Indonesian Summit, “Sustainable Branding & Business
Growth” Special Theme: Women Empowerment, participation of 1 participant
Sari Pan Pacific Hotel, Jl. MH. Thamrin 6, Jakarta 10340, Thursday April 28th, 2015
Amount: IDR 1.836.735,-
(Conference Participation, incl. tax, price valid until before H - 3 days) – 1 (one) Participant
Bank transfer to Yayasan Salemba Studi Grup - Official Committee
Account Name : Yayasan Salemba Studi Grup
Bank : Bank Mandiri
Account No. : 129 00105 11711
Send us your confirmation payment or ATM struck to our e-mail:
[email protected] and [email protected]
Please send SMS or Whatsapp message first if you will attend on the spot or on the day
WhatsApp / SMS : 08568525068 or Call : 081218616908
Hans B. Siregar
Head of Committee
Women Empowerment Program
“CSR & Brand Management - Communications, PR,
Public/Government Affairs, CSR Strategies &
Implementation”
The 8th International Corporate Brand &CSR Summit 2016
Overview
Sustainability branding is the process of creating and maintaining an identity
of a specific product, service, or business that reflects special added value in terms of
environmental and social benefits. A brand is only perceived as being sustainable if it
can credibly convey sustainability benefits which are noticeable by and relevant to the
consumer. A sustainability brand must have an integrated culture for success. The key
to a sustainable brand is trust between the consumer and the brand, only when this is
achieved can a sustainable brand truly generate a USP and reap the benefits of it.
The issue of inclusive and sustainablegrowth is very decisive, considering
thedisproportionate allocation of wealth andwidening gap between the prosperity of
therich and the plight of the poor. TheCorporate Social Responsibility (CSR)activities
have started since 1990s now hasbecome a medium for most of corporate to
contribute to inclusive growthof society. The growing role of theprivate sector in
national and globalgovernance systems has opened new sitesfor political
representation and newpossibilities foremerging as a basis forawidening of corporate
accountability toinclude social, including genderimpacts.CSR has involved attempts
by civil societyand intergovernmentalorganisations to holdcorporations as well as
governmentsaccountable fortheir social andenvironmental impacts.
Most of the industries have the primary responsibility topromote women
empowerment through CSRactivities. Besides the private sector, thegovernment is
also ensuring that the publicsector companies participate actively in CSRinitiatives by
spending small per cent of theirnet profits.Companies today face an unprecedented
degree of critical scrutiny and rising expectations from customers,
employees,investors, and government entities. Increasingly, corporate executives
must find new ways to address the social, economic, andenvironmental effects of
doing business while balancing conflicting demands on their attention, time, and
company resources.Emphasizing the alignment of corporate social responsibility
(CSR) with business strategy.
Women Empowerment Program
“CSR & Brand Management - Communications, PR,
Public/Government Affairs, CSR Strategies &
Implementation”
This summit conference helps you to definepriorities, integrate social
responsibility throughout your business, and build both social business value and
women empowerment program. You will strengthenyour ability to define and
implement powerful CSR strategies that position the firm, its reputation, and its way
of doing business for enduring success.
Aim
Our goal is to amplify current leadership and success surrounding innovation
for sustainability, to educate business leaders throughout an organisation about how
they can contribute to a more sustainable brand, and to grow the market for business
solutions that can help companies reduce environmental and social impact and play a
more positive role in the lives of their stakeholders.
Assess risks and opportunities before making capital investments or other
business decisions
Align Corporate Brand &CSR strategies with organizational goals and
capabilities
Evaluate current initiatives and consolidate efforts around key objectives
Present a business case for Corporate Brand & CSR initiatives
Implement Corporate Brand &CSR at all levels of the company
Understand how Corporate Brand &CSR directly affects current and
future regulatory practices & customers
Foster successful interaction with key internal and external stakeholders as
well as governments and nongovernmental organizations (NGOs)
Women Empowerment Program
“CSR & Brand Management - Communications, PR,
Public/Government Affairs, CSR Strategies &
Implementation”
Agenda
Key Note Speaker:
- Menteri Pemberdayaan Perempuan RI - Rektor UI
- DPR RI Chairman - UNDP
The Corporate Brand &CSR Indonesian 2015 content of the summit, namely:
Corporate Brand &CSR a Key Aspect for Business Success
o Forum Lead: Sandiaga Uno –Kadin Indonesia,
Christopher Marquis – Harvard Business School
Corporate Brand &CSR Regulation/Policy- Corporate Brand &Sustainability
Auditing Reporting
o Forum Lead: Prof Edward Webb – Chairman , NUS Bachelor of
Environmental
Clifford D. Ress – Business Association of European Countries
Investors’ Perspectives on Corporate Brand &CSR
o Forum Lead: MS Sembiring – Bursa Efek Indonesia (IDX) - KEHATI
Communicating and Branding Your Corporate Brand & CSR
o Forum Lead: Iwan Setiawan – Markplus Inc. / Marketeers
Boost Your Corporate Brand Reputation
o Forum Lead: Dr. Hifni Alifahmi – PR World
Women Empowerment Program
o Forum Lead: Noni S. Purnomo – Blue Bird Group
Corporate Brand &CSR Pilot Project – Visit Indonesia – Special Handycrafts
Integrating Social and Organizational Values
Making the business case for corporate brand &social responsibility by
calculating costs and benefits
Recognizing the links between the welfare of society and the success of the
organization
Examining opportunities designed to benefit the organization as well as the
community
Women Empowerment Program
“CSR & Brand Management - Communications, PR,
Public/Government Affairs, CSR Strategies &
Implementation”
Integrating corporate brand &social responsibility best practices into key business
areas
Identifying and managing the positive and negative impacts of business activities
on society
Driving Social Responsibility Throughout the Organization
Aligning corporate brand &social responsibility strategies and goals with
organizational objectives
Embedding Corporate Brand &CSR within the business culture to sustain the
strategy over the long term
Building Corporate Brand &CSR expertise through hiring and partnerships
Integrating corporate brand &social responsibility metrics into general
performance management systems
Disseminating information on Corporate Brand &CSR policies throughout the
organization
Demonstrating how Corporate Brand &CSR practices continue to affect
individuals and departments
Communicating the impact of corporate brand &social responsibility to capital
markets, shareholders, and otherstakeholders
Managing Risk and Decision Making
Interacting successfully with governments, NGOs, and stakeholders
Decentralizing Corporate Brand &CSR to allow for local differences and
optimizations across the organization
Identifying current vulnerabilities and predicting future pitfalls related to business
practices
Evaluating complex environments and potential impacts before investing capital
or making business decisions
Developing preparation and prevention processes for handling crisis scenarios
Integrating Corporate Brand &CSR initiatives in vendor and supplier agreements
Women Empowerment Program
“CSR & Brand Management - Communications, PR,
Public/Government Affairs, CSR Strategies &
Implementation”
Place & Time
Venue: Sari Pan Pacific Hotel, Jl. MH. Thamrin 6, Jakarta 10340;
https://www.panpacific.com/en/hotels-resorts/indonesia/jakarta/stay/rooms.html
Date: Thursday, April28th, 2016
Invitation & Participants
Indonesian House of Representatives, Social Welfare Ministry, Civitas Academia,
Lecturer, Students, International NGO, United Nation Representative, CSR
Association, Business Partners, Philanthropy Foundation, Governments,
Indonesian Stock Exchange, Marketing Associate, Media Partner, Multi
NationalCompanies, Local Companies, Local Community, etc