MINDSHARE TÝM #2

LOVE YOUR BODY & CARE FOR YOUR

INSIGHT

WHY DON’T WE TAKE BETTER CARE OF OURSELVES?

IT’S INSTA-AGE. WE DON’T THINK ON A LONGTERM BASIS.

HEALTH CONCERNS ARE FOR OLDERS,NOT US.

WE DON’T LIKE TO MAKE EFFORTS WITHOUT SEEING RESULTS IMMEDIATELY.

WE LACK THE RIGHT HABITS.

BIG IDEA

CHALLENGE: SHIFT PEOPLE´S MINDSET!

BIG GOALS JUST DON’T WORK…RATIONAL ARGUMENTS DON’T WORK AS WELL…

SO LET´S TAKE IT STEP BY STEP!

MAKING IT WORK

MAIN PILLARS OF HUMAN MOTIVATION: CHALLENGE & FUN & FEEDBACK

LONG ENOUGH TO FEEL THE DIFFERENCE,

SHORT ENOUGH TO MANAGE

1 YEAR = 52 WEEKLY LIFESTYLE CHALLENGES

1 WEEK

CLOSER LOOK AT THE CHALLENGES

5 CATEGORIES. 52 CHALLENGES TO CHOICE FROM. 52 FUN FACTS INCLUDED.

1 WEEK WITHOUT SWEET LEMONADES

1 WEEK WITH 8 HOURS OF SLEEP EVERY DAY

1 WEEK WITH AT LEAST 3 SPORT ACTIVITIES

1 WEEK WITH SHORT DAILY MEDITATIONS

1 WEEK WITH HALF THE CIGARETTES THAN USUAL

+ SHARABLE & COMPARABLE STATISTICS ABOUT THEIR ACHIEVEMENTS.

FUNFACT #8

BLUE WHALE’S HEART

WEIGHTS 1500 POUNDS!

ENGAGEMENT, INFORMATION, EDUCATION

SPREADING THE CHALLENGE ONLINE

11

3

7

6

9

IN PROGRESSNo fastfood

CHOOSE A CHALLENGE

IN PROGRESSTaking stairs

CHOOSE A CHALLENGE

CHOOSE A CHALLENGE

16/52

MOBILE APP

MICROSITE

FACEBOOK PAGE

+ OTHER SOCIAL SITES

INFLUENCERS

AMBASSADORS

COMMUNICATION FLOW

29.9. 29.9.

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14.11. 1.1. 14.2. 9.3. 7.4. 1.5.

CONTINUOS MEDIA COVERAGE (INTERVIEWS, ARTICLES)NEW CONTENT ON SOCIAL SITES – IMPORTANT DAYS AS „TRIGGERS“WORKSHOPS THROUGHOUT THE WHOLE YEARFINAL EVENT ON 29TH OF SEPTEMBER

+ RUN CZECH EVENTS

PARTNERSHIPS

1 WEEK DISCOUNTS/TRIALS/FREE WORKSHOPS

CONNECTED TO WEEKLY CHALLENGES

CONTINUE WITH CURRENT PARTNERS:

NEW PROPOSED PARTNERS:

CAMPAIGNS UNDER ONE ROOF

THE OVERARCHING CLAIM + WEBSITE

WHAT TO EXPECT

MEASURABLE OUTCOMES

ZA PENÍZENEKOUPÍŠ

• INCREASED AWARENESS• WEB TRAFFIC• APPS DOWNLOADS• SOCIAL & MEDIA BUZZ• CHALLENGES STATISTICS

MOTIVATED THROUGH SMALL STEPSENGAGED BY CHALLENGESENCOURAGED TO TAKE RESPONSIBILITYSUPPORTED TO CHANGE THEIR MINDSETS