tereza vondráková: online vs. copywriting
Post on 17-Oct-2014
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DESCRIPTION
Přednáška Terezy Vondrákové z Marketing a Media na konferenci pro copywritery CopyCamp v Praze 21. 3. 2014.TRANSCRIPT
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ONLINEvs.COPYWRITING
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NA PLOŠNÉ KAMPANĚ REAGUJÍ SPOTŘEBITELÉ HŮŘE NEŽ DŘÍV
CHTĚJÍ INFORMACE JEN A JEN PRO SEBE
CONTENT, CONTENT, CONTENT… A PERSONALIZACE
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PŘICHÁZÍTE NA ŘADU VY!
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HRAJTE SI…
A VAŠI KLIENTI A ZÁKAZNÍCI BUDOU TAKY HRAVÍ
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REAL TIME
SPECIÁLNĚ VYTVOŘENÝ OBSAH
NOVÉ FORMÁTY
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VÍC OBRÁZKŮ, MÉNĚ TEXTU
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VIDEOREKLAMA NA FACEBOOKU
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MOBILE & BEACONS
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NEZAPOMEŇME NA E-COMMERCE!
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A JAK NA TO
?
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PR vs.
AGENTURA vs.
KLIENT
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DĚKUJI ZA POZORNOSTwww.mam.cz
@MarketingaMedia
Tereza Vondráková@vondrakovat