What is Visualization?  A tool to show someone’s vision or design for something that doesn’t exist yet to convince stakeholders, whether investors, owners, city officials, historical agencies, the public, or to market and sell new ideas.

Before

After

Who needs visualization?   Anyone who has a complex idea that want to share!

• Donors  • Marke,ng  and  Branding  Teams  

• News  Agencies  • Publishers  

• Construc,on  and  Engineer  Professionals  

• Owners  • Architects  • Government  • Public  

• Developers  • Investors  • Consumer  Goods  Manufacturers  

Idea/Concept   Design  

Marke,ng/  Sales  

Construc,on/Manufacture  

Transparent House | About Us  

•  Founded in 2004 by two partners to meet needs of niche market for high-end 3D visualization of architecture and design

•  A team 35 digital artists with experience ranging from architecture to film production and industrial design. Many team members have won awards for their expertise.

•  Headquartered in San Francisco, CA with offices in Moscow, Russia and Berlin, Germany

•  Full project management and support team around the globe to provide a 24 hour work shift

Design and 3d visualization studio for architecture, product, publishing, news, and advertising

Transparent House | Awards  

First Prize: Best 3D Rendering I 2008 International CG Architectural Visualization Awards

The Ritz-Carlton JW Marriott W Hotels Westin Hotels Samsung

Sony IDEO Exploratorium

Crissy Field Center Rady Children’s

Forest City Ratner Shorenstein Vornado Realty CB Richard Ellis Hines Trammel Crowe

Gensler Architects Perkins + Will HDR

HKS Lennar Urban Smith Group

Anshen + Allen Callison BCJ

Transparent House | Architecture Clients  

Over 400 clients world-wide with 90% retention rate for repeat business

I Visualization for Architecture I  

•  Competitions

•  Investor Endorsements

•  Master Planning

•  Design and Lighting Studies

•  City Planning Submissions

•  Institutional Capital Campaigns

•  Marketing and Branding

•  Special Features Presentations •  Sales and Leasing

Our Services…

White Modeling Client: Riyadh University I Architect: Perkins + Will

Conceptual Client: Lancaster Hospital Architect: HKS

Watercolor Client: Copal Beach Belize

Competitions Client: IwamotoScott Architects| Project: Edgar St NY Competition

Colored Elevations Client: MKB Group Project: Orthodox Church

Colored Isometric Floor plan Client: RBS Corporate U.S. HQ

Aerial Photorealism Client: Toyota Motors I Architect: Gensler  

Exterior Perspective Photorealism Client: Discovery Tower | Architect: Gensler

Interior Photorealism Client: GM Kuwait Auto Showrooms I Architect: Gensler London

QTVRS and Animations Diverse Examples

Corporate Identity/Logo Concepts Client: CityCenter Las Vegas|Architect: Gensler

Signage, Special Fixtures, Displays, and Artwork Diverse Examples

Industrial Design | Product Imagery Diverse Examples

No problem – We research and create imagery to reflect the diversity and culture of any specific US or international location.

People

International Projects

How We Work…

Original Input Final Rendering

We can use your Revit, Sketchup, or other format 3D models and bring them to photorealism. Or we can create photorealistic renderings from CAD files or even a simple hand sketches or photos.

Input

Our standard workflow offers three rounds of review. However, when working with established clients with standardized designs we can speed up the process and create final renderings in as little as one round. Final renderings can be created from start to finish in a matter of days.

Workflow Process

White Modeling Preview

Workflow Process

Mapping Lighting Preview

Workflow Process

Prefinal Preview

Workflow Process

Workflow Process

Final Rendering

3D Library

We have an online 3D library with over 4,000 models of commonly used objects available at no additional charge.

Communication

All project communications take place on BaseCamp, our all-in-one online project management tool. It’s easy to use and available 24x7.

Examples of Projects by Use

Compete. Win Take concept to photo real level

Explore. Show Options Design exploration and client presentations

Transparent House helped Recreational Equipment, Inc. (REI), visualize its prototype store in Boulder, CO, which achieved LEED Gold certification.

Celebrate. Promote Marketing Output for Print, Web, and Master DVD

Fundraising Use for capital campaigns

•  Modeling Precision

•  Top Quality Photorealism

•  Superior Entourage Elements and Scene Composition

•  Group of seasoned professionals from artistic, architectural, film, and advertising industries

•  US-based Professional Project Management and Customer Service

•  Attention to Detail

•  Leader in architectural animation

•  Consistency of Style

•  Quality over Quantity - One Transparent House image is worth several images of inferior quality

Why Choose Us

Pricing…

•  Input (model type, dwgs, sketches)

• Timeline

• Complexity of the building or interior

• Size of the space and environment

• Entourage Elements

• Stage of development

Transparent House | Pricing Estimates  

We evaluate the following factors to determine the price quote:

Portfolio

DC Ballpark District Animation Still Renderings

THANK YOU  

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