1 5 . 58

/

2banner

Survey online

Social media website

e-mail

.. - .. 58

(Self-selection)

17,010 ( 10,434 )

5 . 58

10,434 ??

3

..2557

15 15 34 35 50 51 69

4 5 . 58

Hrs/week Hrs/week Hrs/week

5

5 . 58

Hrs/week Hrs/week Hrs/week Hrs/week

GEN Y ( 15-34 ) 6 5 . 58

GEN

7 1 ( 2557-58)

5 . 58

8 5 . 58

( Mobile Devices)

1.

2.

3. e-News, e-Book

( )

1.

2. -

3.

9 5 . 58

Facebook

3 ( 56-58)

Twitter & Instagram

( )

Line

Baby Boomer ( 1)

10 5 . 58

11

/

5 . 58

12

64.9%

35.1%

5 . 58

/

13 5 . 58

1 3

14

Viral Marketing

5 . 58

e-Commerce

15 5 . 58

/ e-Commerce

16 5 . 58

/

17

1

2

/

3

1

2

3

1

2

3

/

5 . 58

/

18

1

2

3

1

2

3

1

/

2

3

1

/

2

3

5 . 58

/ GEN

19 5 . 58

/

20 5 . 58

/

5 . 58 21

6

/

22

. !

Baby Boomer Gen X

5 . 58

/

5 . 58 23

Baby Boomer Gen X

!!!

GEN

24

/

5 . 58

/

5 . 58 25

5 . 58 26

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