07 SEPTEMBER 2010 DENUO PRESO: THAT GIRL IS HOISIN

Denuo Group © 2010 / All Contents Proprietary and Confidential

THE LONG HISTORY OF HOISINIVY

HISTORY…WHEN & WHY?

• Started in May, 2009

• www.hoisinivy.blogspot.com

• Because I was always looking for fashion, beauty, advise, & inspiration

• Because all of the fashion blogs were unattainable for the average person

• Srsly, why so much monies?

• And because what I found was that a lot of my friends were coming to me for fashion & beauty tips

• Also, sheer vanity

THE NAME…SO STRANGE

+ +

= that girl is hoisin

[name]

= hoisinivy

[url]

hoisin sauce

that girl is poison poison ivy

KAY, BUT WHAT IS IT?

• “A live journal of my life” – anything from travel & outings to LOTDs & tutorials

• LOTD = Look of the Day (typically when bloggers take photos of their outfits for the day)

• Focuses more on beauty & tutorials (than fashion)

• Because that’s what I’m better at…also, I can’t afford new clothes everyday

• Looks that are attainable & affordable

MY PERSONAL BLOGGING RULES

GOTTA KEEP ‘EM SEPARATED

• No tweets, no Facebook updates about my blog

• Selected friends / family know of it

• And now, the rest of Denuo

• By personal choice

• Haters gonna hate

• Security

• Opening the gate to weirdos out there

DON’T TAKE YOURSELF TOO SERIOUSLY

• It’s just fashion people…I ain’t saving any lives here!

• I don’t do this for a living

• People like to laugh

• I’d like to think I’m pretty funny

BE PERSONABLE

• Nothing worse than a DRY read about how to do a cat-eye

• I like my readers…I want them to like me too

BUT NOT TOO PERSONAL

• Nothing too intimate, no work-related stuff, no rants

• Friends, colleagues, BOSSES can read it

• Let’s keep it classy

UPDATE ON A REGULAR BASIS

• I am the WORST

• Lack of inspiration / I need a break

• Blame Style Genius

• Consistency is key

• Especially for non-followers

• Readers will drop otherwise

• I learned the hard way…sads

TAKE GUD PIKSHURES

• Personally am not drawn to lackluster pictures

• Who is?

• Doesn’t need to be professional-grade

• Self-timer is my friend

• Tripod / Ryan can be key

• My exception – when I’m traveling & in a hotel

may, 2009 march, 2010

DON’T WRITE EPIC-LONG POSTS

• Highly visual; keep readers interested

• Do they really care about my problems?

• Do let your personality shine through

• I am starting to write more

• Exception – tutorials where step-by-step instructions are required

HAVE A BLOG-ROLL

• Giving LURVE to those who follow you by giving linking to their blogs

• They will often times do it in return

• MOAR readers

• Bloggers tend to be the ones who leave comments / spread the word

• Sponsors will often ask to be on your roll

• They too will link out to you

BE RESPONSIVE / ATTAINABLE

• People take the time to leave comments or ask questions

• You should reply

• Leaving comments on others often will lead to other readers to find your blog

GUEST POST

• People often guest blog on each other’s sites

• Companies will recruit bloggers to write for content

• For free / publicity

• Review products

• Giveaways

• It can’t hurt & often may give you new readers

• I often feature Ryan

• Readers have asked how to dress their boyfriends

• He’s a better dresser than I am

pocketchange.become.com

HOST A GIVEAWAY

• Sponsored or your own

• For a small shout-out, companies will give away a product / goody on a blog

• Make it easy for readers; often bloggers will require you to:

• Follow them on blog-lovin’

• Leave a comment

• Follow them on Twitter

• Tweet about it

• Post about it (on your personal blog)

• It can’t hurt & often will give you new readers

AND FINALLY…DO IT LIKE YOU LIKE IT

• This is ME out on the interwebs

• I am often a victim of obligation

• But no one likes to read about how blogging is a chore

• I can stop at any point, so I might as well enjoy it while it lasts

• If anything, it’s a good photo album for when I’m old & wrinkly

GRACIAS!