thay hai _ aphrodite annual report _ kdqt 1 _ k32 _ dh kinh te tp hcm
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University of Economics Ho Chi Minh CitySimulation
Annual Report of
Aphrodite Inc.(Advfirm 81)
Instructor :
Group 5 KDQT _ 1 - Member List
Name Number Class
1. V Kim H ng2. L Ki u Khuyn3. D ng Tng Lm4. H Th Khnh Linh5. B o Ng c6. Tr n Th H ng Nhung7. V Minh Th o8. Ph Th Thanh9. Nguy n Ng c Trm10. Thi Nguy n T ngV y
KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1KDQT_1
Ho Chi Minh City, 1 - 2010
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Instructors Comment
________________________________________ ________________________________________ ________________________________________ ________________________________________
________________________________________ ________________________________________ ________________________________________ ________________________________________
________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________ ________________________________________
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Members Cross Comment
Member H ng Khuyn Lm Linh Ng c Nhung Th o Thanh TrmV y1 100 100 100 100 100 100 100 100 100 12 94.5 97.5 92 92 98.5 98.5 91 94.5 91 3 91 96 90 92 94 94 89 92 88 84 92 94 91 88 96 93 92 91 89 95 100 100 75 92 100 100 81 100 87 86 96 100 94 97 100 99 96 96 94 97 99 100 99 99 100 100 99 100 98 88 96 99 95 94 98 94 93 93 94 99 100 100 100 100 100 99 100 100 98 10 99 100 99 99 100 100 99 99 95 9
WeightedAverage 96.75 98.65 93.5 95.3 98.65 97.75 94 96.55 93.4
Change100 into 10 9.675 9.865 9.35 9.53 9.865 9.775 9.4 9.655 9.34
Notes:
Criteria Point1 Attendance 102 On time 103 Prepared 104 Discussion 10
5 Attitude 106 Quality 107 Task done 208 Team player 109 Bonus 10
Total 100
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H eadquarter: Vodickova 36 110 00 Praha 1, Czech
Republic, EU.
Phone: +1 813 489 1980
Fax: +1 813 489 1437
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1. Financial Highlights
2. Letter to Shareholders
3. The Organization
4. The Marketing
5. The Finance
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Table of Contents
1. Financial Highlights 1
2. Letter to Shareholders 4
3. The Organization
Managing board
Human Policy
6
7
8
4. The Marketing
Products
Marketing Operation
Marketing Used Tools
Some Special Events
Marketing Development
Future Events
10
11
13
20
21
24
25
5. The Finance
Financial Statement
Sales Forecast
Capital Structure
Economic Development
Dividend policy
26
27
32
3436
39
From Life To Life
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US Dollar Y ear 2010 Y ear 2011 Y ear 2012
Sales Revenues 12,627,820.88 12,834,072.38 22,067,402.75
EBIT 7,255,170.63 8,523,542.36 12,996,354.93
Net Income 2,679,065.68 2,818,763.80 3,809,102.69
Income tax 2,460,483.53 2,297,772.31 1,505,785.00
Total Dividend 199,500.00 1,140,000.00 3,690,000.00
Balance Sheets
Current Assets12,108,816.25 22,317,619.00 30,489,128.50
Cash & cash equivalents 6,664,113.88 15,782,211.00 16,044,441.00
Shareholders equity 9,938,815.13 17,447,618.75 25,619,128.50
Liabilities 2,170,000.00 4,870,000.00 4,870,000.00
Cash flow 5,677,644.50 15,782,212.50 11,549,212.00
(P er share data)
Net dividend 0.65 3.80 12.30
EPS 7.87 9.39 9.71
Share price 10.14 16.74 22.27
1. Financial HighlightOverview:
Pag e 1
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1. Financial HighlighIn the first year, our IPO is 350,00shares at $4.01. Starting up with thicapital, company operated veryeffective, EPS increased from $0.5861 (Q.2/2010) to $ 0.9784 (Q.32010). In the end of the first year, wdecided to repurchase shares. Withreducing shares policy, we wanted t bring more value to investor and gmore control with company.
Repurchasing sharewas done in twoquarters with 50000shares. After thisdecision, in the first
quarter in 2011, EPSwas $ 2.6838 andstock price was$10.14. That was a pleasure result for our investor.
Pag e 2
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1. Financial Highlight
In 2011, we decided tolaunch $1,200,000 bond toguarantee capital for budget,investment project and
adjusting debt ratio. Withthis capital, we expandedoperation, invested in stock market and openedsubsidiary.
Pag e 3
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Pag e 4
Dear Shareholders,
Through three years, from 2010 to 2012, we have been makingsignificant progress.
Years 2010 is important year. Aphrodites stocks first issued at ScentStock Market at IPO price about $4.01 per share. Also, this year was
highlighted by noticeable record of sales and earning per shares.
Although year 2012 is difficult year for most of companies in PerfumeIndustry, by well prepared financial and marketing strategies creatingsuitable financial structure, issuing bonds and improving in products,Aphrodite Inc. still was one of the best companies with gradualdevelopment. Our stocks were preferable top stock.
After recession, year 2013 is recovering year. Despite high competition inmarket, political change etc, Aphrodite Inc under leadership of Managersand cooperation of whole staff still followed accurately as pointedcompanys vision and mission from starting up years.
In just three years time, we have created good relationships with both thesuppliers and the retailers. We have been getting loyal customers. Our reputation is more well known on global market. Our business will soonexpand significant all over the world in future.
There was no denying that the global economic, issues and finance havehad impact on our business. However, our firms development andsuccess have been obtaining that always base on adamant long termgrowing and vital values.
2. Letter to Shareholders
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Pag e 5
In changeable future with new things and better economy, the invaluable, but vital, core of Aphrodite, gained for many years, is always existed.Beginning in year 2013 with significant record net income about $2,039,329.25 - we believe in successful year and green future.
Future main aim of us is improving Aphrodite to higher levers, to bigfamily of love. We small parts of Aphrodite Family will try all our best tokeep our cores, to adapt changes, to strengthen our firm and to satisfy the best for related sides.
Finally, thankfully, we express our deepest appreciation not only to allour employees around the world for their commitment, dedication,innovation, contribution and for taking necessary actions to makecompanys goals realities but also to all shareholders and our clients whocreate golden opportunities for us to prove ourselves.
Yours faithfully,
DO BAO NGOC
Chief Executive Officer
2. Letter to Shareholders
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3. The Organization
Managing board
Human Policy
Pag e 6
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.
F inancial Department Marketing Department
Accounting Department Buying and MerchandisingDepartment
H uman Resource Department Area Presidents
Chief Marketing Officer
V Minh Th o
H th Khnh Linh
Ph Th Thanh
NA F TA
D ng Tng Lm
Chief F inance Officer
Tr n Th H ng Nhung
V Kim H ng
Thi Nguy n T ngV y
Nguy n Ng c Trm
EU
L Ki u Khuyn
Pag e 7
Managing
Board
Chief Executive Officer
B o Ng c
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Personnel Expenses2009
(Q4)2010 2011 2012
2013
(Q1)
By region
NA F TA 48731 114264 288501 837285.5 276776
EU 73194 259513.5 429647 1447993 453868.5Total 121925 373777.5 718598 2285309 730644.5
By product
A1P1 23893 48296 109935 296881.5 87616
A2P1 24838 65968 179016 540434 189160
A1P2 25281 37100 113142 348479 79888.5A2P2 47913 222413.5 316505 1099514 373980
Total 121925 373777.5 718598 2285309 730644.5
Pag e 8
Human Policy
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Products
Marketing Operation
Pag e 10
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Pag e 11
Products
Calm just-shaved skin with a
cooling, refreshingly aromatic balm.
Soothing lavender, aloe andchamomile extracts respond to skin
irritations such as razor burn and
dryness; Alcohol-free; fast-absorbing;
Mild, hypoallergenic formula Helps retain water to protect your
face. Keeps skin moisturized and soothed
Complex and sensual, this
modern scent is a fresh, yet subtle
mix of spice, fruit and exotic woods
in an elegant black bottle.
Keeps your face just as cool
and smooth as chrome
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Pag e 12
The Beauty of Brazil is fragrance inspired by
the colorful summer of Brazil: the sandy beach, the
sweet fruit and life sunny.
All as drawing up a picture with nuances of
modern dedicated to the beautiful tropics.
Scent is a combination of flavor papaya,
orchids, coconut milk ice cream, leaving a sweet
scent remains on the skin
Tiamo creates a famine Woody scent that
is both subtle and compelling.
Featuring a lovely honey and sandalwood
base blended with understated notes of
black pepper and Ylang essence keeps
this fragrance surprising and seductive .
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With the view to publicizing our brand name, positioning Aphrodite as one ofthe high-class cosmetic companies on both markets, Promotion & Marketingstrategy is also designed for supporting sales operation and socialcommitment
C H ALLENGER SWEETIE GENTIL TIAMO
Y ear
2010
Q
1
HappyV alentine day: Connect yours Hearts program Products of Aphrodite will be advertised in some cinemas onV alentine Day.
Moreover, couples will receive cinema tickets when buying productsAphrodite on this special occasion. : Present voucher or couple tick
to see astronomy, gift boxes or underwears, watch, rings
Q
2
Sponsor for World Cup inSouth Africa
Summer product advertise at Cannes Film
Festival
Q
3
Sponsor for fashion shows in
New York
Sponsor for fashion shows
in Milan
Pag e 13
Marketing Operatio
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Pag e 14
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Y ear
2010
Q
4
Santas gifts program once buying any product of Aphrodite,customers will receive a Christmas
gift and have chances to luckylottery.
Besides, customer will receive15% discount on every products.
Santas gifts program once buying any product of Aphrodite,
customers will receive aChristmas gift and a Christmas
card from the company.
Besides, customer will receive10% discount on every products.
Y ear
2011
Q
1
V alentines Close program : Give couples some love gifts to warm their emotion when they choose our product as a present in this
occasion such as couples T-shirt, travel tickets to 5-starsV inpearlResort inV ietnam or voucher to shipping in plazas
Q
2
Summer Beach eventswith sporty
manner (example:
beach soccer or water
surfing)
Mothers Daydeluxe : Present
vouchers or ticketsto use spa services
when customer choose Sweetie
Advertise insomeFootball
Leagues such asPremier Leagueor Bundesliga
-Summer sporton beach, aswater-skiing
festival.
Mothers Daydeluxe: Present
vouchers or tickets to usespa services
whencustomers
choose Tiamo.
Q
3
Advertise onthe Cars and
Menmagazine.
Advertise in NewYork fashionshows and in
departments of luxury plazas
Advertise on theCars and Men
magazine.
Advertise inMilan fashionshows and in
departments of luxury plazas.
Pag e 15
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Pag e 16
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Y ear
2011
Q
4
Celebrating Noel party with theattendance of President of France Nicolas Sarcozy and raise up the
fund for orphan child.
White dreams program to raisethe fund for homeless children in both areas thanks to the help of
Bill Gates..
Y ear
2012
Q
1
- New Year Product beginwith sporty
manner:celebrate
casting lots to
get voucher in plaza or
department ,with the total20-50% of
value contract
-womans daywarmly: Give
customers twoinvitation ticketsto attend dinner- party. This party
will presentflowers for
woman in this party.
- V alentine sday close : Givecouples T- shirt
in order toconnect their
love sounshakeable
- Advertise onTV and
FashionMagazine.
Woman andvalentines day
special: program performs from
beginningFebruary to
ending March.We will presenttravel tickets toFrance in 2 days
n 1 night .
Pag e 17
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Y ear
2012
Q
2
Mothers daydeluxe: Present 2voucher or ticket
to use spaservices. It is
close to
connectingmother and
child.
-Advertise inT he Football Association
P remier
League -Summer sport
in beach, aswater-skiing
festival.
- Advertiseat voguessummer fashionweek.
- Present 2tickets to
attend thisfashionshow.
Q
3
Advertise infashion
magazine and
radio station, bar
Advertise infashion show ,
TV
, big moving banner
Advertise onTV , magazine
and bar
Advertise on TV , Milan fashion
and departmentof luxury plaza.
Q
4White dreams program to raise the fund for homeless children in b
areas thanks to the help of Bill Gates...
Pag e 19
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Pag e 22
,Q 4 ZH DGYHUWLVHG
RXU SHUIXPHV LQ 1HZ
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Income Income Before Taxes 4484125.51 5408199.57 7075743.44
Income Taxes 186240.33 1563856.5 3266640.75Net Income 2679065.68 2818763.8 3809102.69
US Dollar F iscal 2010 F iscal 2011 F iscal 2012
Common Stock 300000 300000 300000Retained Earnings 2291758.25 4585523.00 6204625.00
Total Equity 3445662.50 5748534.00 7375053.50
Pag e 28
Consolidated Income Statement
Statement of Changes In equitytatement
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