the 10 media all wedding professionals should be engaging online
DESCRIPTION
TRANSCRIPT
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Wedding Professionals of Columbus The 10 Media All Wedding Professionals Should Be Engaging Online
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
▪ Complete your profile
▪ Share lots of high quality photos (in both albums and posts)
▪ Post engaging statuses several times a week
▪ Create interactive apps
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
▪ Create themed boards
▪ Follow other businesses and professionals
▪ Pin original pictures and DIY projects
▪ Repin other professionals’ images
▪ Connect each image with a URL (including your own blog post or webpage)
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
▪ Post constantly
▪ Use Twitter lingo
▪ Share media (photos, videos, etc.)
▪ Include shortened URLs when appropriate
▪ Tweet during live events (create your own #hashtags)
▪ Follow related businesses and professionals
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
▪ Create a personal and company profile
▪ Connect with other businesses and professionals
▪ Keep your resume updated
▪ Share business and industry news
▪ Use search features to network with other service providers
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Google +
▪ Create a personal and business profile
▪ Link to your business website
▪ Frequently post pictures, videos, and statuses
▪ Create events
▪ +1 other professionals and businesses
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Google+ Examples
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Photos
▪ Post
– Snapshots
– Professional pictures
– Original and borrowed images (be sure to cite)
▪ Post images to:
– Website photo gallery
– Flickr
– Social media profiles (Facebook, Twitter)
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Photos
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Videos
▪ Record and post – Overviews and descriptions of your services
– Interviews with your team or other professionals
– Testimonials
– Clips from set-ups and events
– Trends and ideas
▪ Post videos to: – Your website
– YouTube/Vimeo
– Social media profiles (Facebook, Twitter)
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Video
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Blog
▪ Create posts that contain useful, engaging information
– Interviews with your team and other professionals
– Tutorials and project ideas
– Trends and industry news
– Instructional topics
– Event descriptions
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Blog Example
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
E-mail Marketing
▪ Everyone has an e-mail address, so utilize it!
▪ Create an attractive email template to engage readers
▪ Keep your leads lists updated and relevant
– Send engaged couples pre-wedding info
– Send married couples post-wedding info (non-wedding service info)
▪ Include upcoming public event info, industry news, company news, blog posts, etc.
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
E-mail Marketing
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Pay-Per-Click Ads
▪ These ads display within a search engine’s results based on the keywords used or on a webpage based on the viewer’s interests
▪ The best places to advertise
– Google (search results ads and on-page ads)
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Pay-Per-Click Ads
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Review & Directory Sites
▪ People trust your past clients’ ratings and opinions ▪ Encourage your customers to rate your services ▪ Respond when there is a negative review (publicly and
privately) ▪ Popular sites you should consider:
– Yelp – LinkedIn Recommendations – Manta referrals – Google+ – FourSquare tips – Facebook likes – The Knot – Wedding Wire
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Review & Directory Sites
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Questions?
WPC – July 12, 2012 © 2012 Gong Gong Communications. All rights reserved.
Gong Gong Communications
We provide holistic marketing and creative services to small businesses on a monthly and per-project basis
We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement.
www.gonggongcommunications.com