the 21st century job hunt; plan for success
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Post on 23-Aug-2014
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DESCRIPTIONThe job for life mantra is a relic of a bygone era, and IT professionals have always valued career progression over tenure with jobs being stepping stones on an ever upward career journey. However, the post .COM crash and post-GFC IT world is defined by the rise in off-shoring and an ever increasing focus on driving commoditisation and efficiency in IT leaving the days when IT professionals could write their own cheques and pick-and-choose their jobs at will well and truly behind us. With IT jobs no longer being plentiful and pay scales stagnating the competition is fierce. The outlook isnt all bleak, with new tools and recruitment modalities enabling new opportunities; but tools are only as good as the plan and success in your job hunt, more than ever, requires planning (and dont throw the baby out with the bathwater some of the old world truisms still apply!) George focuses on how to plan for success in your job hunt. All the way from key strategies to tips, George looks at how to get ahead of the pack and achieve success. And whilst a presentation of 21st century job hunting would not be complete without coverage of LinkedIN (and yes George spends quite some time on what is now part-and-parcel of the modern job hunt); George looks at the broader landscape and what you can do to prepare for your next move. What knowledge you can expect to take away from this presentation: * LinkedIN * CVs * Choosing the right job * Getting an invitation to an interview * Preparing for interviews * Personal marketing brand YOU * Its a marathon, NOT a sprint
- THE 21ST CENTURY JOB HUNT PLAN FOR SUCCESS George Janczuk June 18 2014; ACS PM SIG email@example.com http://au.linkedin.com/in/gjanczuk/ 2014 G. Janczuk. Permission granted to ACS to redistribute.
- Introduction IT professionals have historically focussed on an ever upward career journey, but Post .COM crash and post-GFC IT world: Rise in off-shoring Ever increasing focus on driving commoditisation and efficiency in IT The days when IT professionals could write their own cheques and pick-and-choose their jobs at will well and truly behind us. IT jobs are no longer plentiful Pay scales are stagnating & the competition is fierce.
- Confluence of need Being good is not good enough An employer needs to need what you have and the need needs to be temporally aligned with your availability Supply and demand Planets in alignment Its a numbers and visibility game
- Stand out from the crowd Dress for success CV Get your name out there SIGs (like this one; attend or even present!) Meetups Build your network; including LinkedIN
- Building your LinkedIN network Build as you go; not when youre in need its too late then! Job hunt is - network payback time - not building time Dont be a LION (LinkedIN Open Networker) the network must mean something But do use LinkedIN to make new connections and re-kindle old ones People you may know Personalise the invitation boilerplate Shared Connections Tara accepted my connection within half an hour!
- Sales and Marketing PRODUCT = YOU! BRAND = YOU! You are your own BDM for product YOU You need to fill a pipeline of potential opportunities (its a marathon not a sprint) CV = just a tool to get to the Interview Recruiter = gatekeeper (follow the $; when the buck stops they serve the employer not you.) You are the product they sell
- Your CV I dont think anyone gets CVs quite right but less is more (2 pages is good if you can manage it) Dont present yourself as a generalist even if youre a good one (employers have specific roles to fill) Often an excuse for not having a good idea about what you want to do (a whole other discussion) Be specific and spruik your strengths If you have broad skills then customise the CV to each opportunity Its OK to have more than one variation of your CV Dont lie Fake it till you make it can get you in trouble in a job hunt. Keep the target audience in mind. You need to play buzzword Bingo!
- When youre out of work Youre not on a holiday!!! Dont be tempted to slack-off! Your full-time job is to find work and fill your pipeline with opportunities Catch up with people your network Have lots of lunches with contacts Wear a suit and tie even if its a personal friend Look at Seek and job ads too but the social aspect is MORE important. Go to the jobs; dont make the jobs come to you MANY jobs are NEVER advertised
- How do you prioritise who you contact when? The job hunt Quadrant (just like the Gartner quadrants but different) Ability to execute (have the right jobs and vacancies) Likelihood of execution (know you well, and have good rapport with you) AB CZMy last job came from this quadrant Categorise your contacts as per the two axes shown. then approach contacts in order: A, then B and then C Contacts in Z are unlikely to be fruitful.
- Making contact Usually this consists of emails initially But you know the person; what is most meaningful pick up the phone if needed Do *NOT* just use a boilerplate Google and LinkedIN are your friends for background info Customise each email Using a template for the starting point is OK; but BE CAREFUL its WAY too easy to slip up. Lunches Often a prelude to an interview Your contact will often be a broker or referrer; not the actual hirer you will need to build a new relationship.
- KPIs to apply to your job hunt Emails out Responses back Lunches Interviews LinkedIN metrics
- LinkedIN metrics LinkedIN views: View Ranking:
- Other LinkedIN aspects Photo - professional Reasonably complete profile Some recommendations look good Do look at jobs on LinkedIN (but still nascent) Paid account? I never found InMail particularly useful But a paid acct. looks more professional; & the jobseeker suitcase makes your intent clear (its GONE!: http://help.linkedin.com/app/answers/detail/a_id/4357/~/changes-to-the-job-seeker-badge) Just get the cheapest one Join groups; follow companies Post status updates Like, or even better - comment on other status updates in your network If someone views your profile VIEW THEM BACK Good tool for intel. on target company People Also Viewed very useful for finding out org. structure Google indexes LinkedIN pages; also a useful avenue
- Know your LinkedIN network InMaps: http://inmaps.linkedinlabs.com/
- What to do when you get an interview? You cant make a 2nd first impression Use Google and LinkedIN Knowledge is power Brush up! Yes I know were all awesome; but without preparing anyone can fluff an interview By failing to prepare, you are preparing to fail
- PLAN B What if the bills start piling up? Move to another vertical E.g.: Been stuck in Financial? Try Government! Short term consulting Quadrant C Think short to mid-term Skill up to meet demand The take away message is: A long-term period of unemployment should be avoided youre more attractive to an employer if youre currently in a job.
- Priorities w.r.t. a fill-in job (descending order) in your field for the right organisation is best; in a related field for the right organisation; in your field for any organisation; in a course of study. So you're out of work, sign-up to a discounted course of modules with the ACS; in a related field; pro-bono, community help, charity work; anywhere (includes Maccas); unemployed; full time at her Majesty's discretion Overlaps (except for the last one) are even better. The last two on their own don't get you into the interview pile
- Survivorship BIAS (http://en.wikipedia.org/wiki/Survivorship_bias) or, why should you listen to me? You often get better insight from failure than success; so lets look at failure: TWO CAUTIONARY TALES: ME! Head hunted into an executive role. Seemed great at the time; but ultimately was not a good fit. Peter Principle (biting off more than you can chew: http://en.wikipedia.org/wiki/Peter_Principle) A colleague of mine He left because of political situation at work. The winds changed after he left and the problem he was trying to escape has gone away. He does not like his new job, but he has been unable to return. The grass is NOT always greener (and apropos of the Beatles song getting back to where you once belonged is not always achievable be careful!)
- Q & A
- THANK YOU!
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