the 41 - vrugrad.vru.ac.th/nigrc2016/proceedingsnigrc/igrc2016/1...rajanagarindra meeting room, 5th...

The 41st National and 5th International Graduate Research Conference

การประชุมวิชาการเสนอผลงานวิจัยระดับบัณฑิตศึกษาแห่งชาติ ครั้งที่ 41 และนานาชาต ิครั้งที่ 5

Message from the President

Valaya Alongkorn Rajabhat University under the Royal Patronage

Valaya Alongkorn Rajabhat University under the Royal Patronage is honored and

extremely proud to have been entrusted by the Council of the Graduate Education Administrators of Thailand (CGAT) to act as the host to organize the 41st National and 5th International Graduate Research Conference during December 8 - 9, 2016. Deputy Minister of Education, Dr. Teerakiat Jareonsettasin, has the honor of offering a special keynote address on the title of ‘Research to Propel Thailand 4.0’, followed by Dr. Gatot Hari Priowirjanto, Director of SEAMEO Secretariat, a keynote speaker on ‘Research Driven Globalization’, which received attention from administrators, faculty members, academics, students and the public.

I, on behalf of the President of Valaya Alongkorn Rajabhat University under the Royal Patronage recognize and give continuous priority to promote education in graduate level, which will be carried out in parallel with the research in accordance with the model scheme of the government to propel Thailand towards the internationalization. Therefore, the management of such conference thus represents perfect intent at Valaya Alongkorn Rajabhat University under the Royal Patronage in participating in the creation of the foundation for education and research in order to satisfy the educational approach to drive Education Thailand 4.0. Valaya Alongkorn Rajabhat University under the Royal Patronage thanks for the participants in managing the conference, presenters of valuable research results that lead to the integration of knowledge for the benefit of the community and the nation forever.

(Assoc.Prof. Dr.Sombat Kotchasit) President




Message from Chairman

The Council of Graduate Education Administrators of Thailand (CGAT)

On behalf of the Council of Graduate Education Administrators of Thailand (CGAT), I would like to thank Valaya Alongkorn Rajabhat University Under the Royal Patronage for hosting the 4th regular meeting of the year 2016 of the Council of Graduate Education Administrators of Thailand (CGAT) along with the 41st National Graduate Research Conference (NGRC) and the 5th International Graduate Research Conference (iGRC) which are the last of CGAT meeting and conferences of the year 2016. So I would like to welcome the New Year 2017 as well as all the graduate education administrators and participants to the meeting and conferences.

Finally, I would like to wish everyone happiness, prosperity and progress in both personal and working life, in order to development graduate education, society and the world as a whole.

(Associate Professor Akachai Sang-in, PhD, DIC) Dean of Graduate School of Chiang Mai University

Chairman of Council of the Graduate Education Administrators of Thailand (CGAT) and

Council of the Graduate Education Administrators of Public and Autonomous Universities (CGAU)



Message from the Dean of Graduate School


Valaya Alongkorn Rajabhat University under the Royal Patronage has organized the 41st

National and 5th International Graduate Research Conference during December 8 - 9, 2016, at Rajanagarindra meeting room, 5th floor, 100 Year Somdech Phra Srinagarindra Building which has been interested from various parties both within and outside the academic field. The participants of the conference from different universities, both within the country and outside the country participate the Keynote address on ‘Research to propel Thailand 4.0’ by Deputy Minister of Education, Dr.Teerakiat Jareonsettasin and a keynote speaker on ‘Research Driven Globalization’ by Dr.Gatot Hari Priowirjanto, Director of SEAMEO Secretariat.

Graduate School, Valaya Alongkorn Rajabhat University under the Royal Patronage, as a regulatory agency regarding quality control of graduate education to meet the standards of the Office of the Higher Education Commission and internal and external quality assurance in education, is committed to being a major force in driving the development and urging the graduate educational awareness and recognition of the need for co-creating and producing valuable research into the benefits, that can be applied to social conditions that are changing constantly and rapidly. The conference managed by the Graduate School, aims to create a platform of opportunity to produce a variety of presentations and exchange knowledge discovery in science such as Science, Technology, Environment, Humanities, Social Sciences, Business Administration and Education to the participants of the conference.

On behalf of Dean of Graduate School, Valaya Alongkorn Rajabhat University under the Royal Patronage, I would like to thank the University and the Council of the Graduate Education Administrators of Thailand (CGAT) for entrusting and supporting the university in organizing this academic conference. And I would like to take this opportunity to express my sincere appreciation for the support of the board of the conference, the staff and the participants involved.

(Asst.Prof.Dr.Theathanick Siriwoharn) Dean of the Graduate School Valaya Alongkorn Rajabhat University under the Royal Patronage


TABLE OF CONTENTS PAGE MESSAGE FROM THE PRESIDENT OF VALAYA ALONGKORN RAJABHAT UNIVERSITY UNDER THE ROYAL PARTRONAGE

MESSAGE FROM THE PRESIDENT OF THE COUNCIL OF THE GRADUATE STUDIES’ ADMINISTRATORS OF THAILAND

MESSAGE FROM THE DEAN OF GRADUATE STUDIES OF VALAYA ALONGKORN RAJABHAT UNIVERSITY UNDER THE ROYAL PARTRONAGE

Oral Presentation Health Science THE PREVALENCE OF ORAL MUCOSAL LESIONS IN RELATED TO DENTURE WEARING OF THE ELDERLY Adjabhak Wongviriya Ruchadaporn Kaomongkolgit Chaidan Intapa

1

Sciences/Agriculture/Environment and Technology INVESTIGATION OF PARAMETERS EFFECT ON RESISTIVE LEAKAGE CURRENT EXTRACTION FOR GAPLESS ARRESTER (MOSA) Chorphaka Plaengpraphan and Nutthaphong Tunthanuch

1

COMBINED SEISMIC REFLECTION AND MASW METHOD TO CHARACTERIZE THE SUBSURFACE NEARBY HAT YAI BASIN Pattawee Srirasa Sawasdee Yordkayhun and Kamhaeng Wattanasen

12

MATHEMATICAL DEMONSTRATION ON NEUTRON THERMALIZATION BY A RICH H-ATOM POLYMER MATERIALS, PETE FIBER Sarayut Khemngern

21

SUITABLE OF THE GARDEN PLANT POSITIONING FOR REDUCING THE WIND SPEED IN HOSPITAL Nareerat Bourbud and Kua-anan Techato

26


EFFECT OF SEASONING SYRUP CONTAINING XANTHAN GUM AND SUCROSE ON QUALITY OF DRIED SEASONED SQUID Duenchay Tunnarut and Rungnaphar Pongsawatmanit

32

QUALITY OF BATTER AND SPONGE CAKE PREPARED FROM WHEAT FLOUR AND TAPIOCA STARCH USING XANTHAN GUM AS FAT REPLACER Narida Wiriyakrai and Rungnaphar Pongsawatmanit

38

EFFECT OF MECHANICAL PRETREATMENT ON MASS TRANSFER DURING THE OSMOTIC DEHYDRATION OF CHERRY TOMATOES Pattharasuda Hanucharoenkul and Rungnaphar Pongsawatmanit

44

AN INVESTIGATION OF DOWNWARD LONGWAVE RADIATION IN THAILAND Panatcha Anusasananan Serm Janjai and Itsara Masiri

52

THE DEVELOPMENT OF GHANA SEMANTIC TOURISM GUIDE SYSTEM Theophilus Ayepeh and Jongkol Janruang

58

INVESTIGATION OF 4-PORT DIPLEXER FOR BASE STATION Jessada Konpang

76

Humanities/Social Sciences/Management IMPACT OF FOREIGN WORKFORCE BASED ON PERCEPTION OF SMES BUSINESS IN THAILAND Achawin Harnleulomviboon and Ardiporn Khemarangsan

1

FACTORS EXPLAINING COLLEGE STUDENTS INTENTION TO RECEIVE COSMETIC SURGERY IN THE FUTURE:A CASE STUDY IN COLLEGES AGED 19-34 YEARS OLD IN THAILAND YEAR 2016 Varatchaya Pathomburi and Kriengsin Prasongsukarn

15

ADAPTATION MODEL OF CREATIVE TOURISM BUSINESS: A CASE STUDY OF ECONOMIC ROAD IN KHAO YAI OF THAI TOURISTS Natanan Limsopitpun, Theathanick Siriwoharn and Sunanta Laohanan

31


BUDDHIST ECONOMICS IN CLASSROOM: A CASE STUDY OF 9TH GRADERS OF BAN WANG MAI SCHOOL, SRAKAEW PROVINCE, THAILAND Sophanpheakdey Thoum and Chaiyanant Panyasiri

39

INTRINSIC REWARD OF RETIREES: STUDY FOR GROUNDED THEORY Chonticha Tippratum

47

DIGITAL TRANSFORMATION STRATEGY: READINESS OF THE AGRICULTURE COMPANY IN THAILAND Kasiphon Aphimukkhunanon

57

KEY ACTIVITIES OF GREEN RETAILING MANAGEMENT: A CASE STUDY OF HYPERMARKET COMPANIES IN THAILAND Noppadol Suwannasap

67

ANTECEDENTS OF LUXURY BRAND REPURCHASE INTENTION OF IRANIAN CUSTOMERS, TEHRAN, IRAN Hamidreza Dehghan and Sirion Chaipoopirutana

76

RETAIL LOGISTICS SERVICE QUALITY OF SUPERMARKET IN BANGKOK, THAILAND Sompon Thungwha

92

AN EXAMINATION OF THE INFLUENCING FACTORS TOWARD CUSTOMER SATISFACTION:CASE STUDY OF outpatient’s satisfaction in a PRIVATE HOSPITAL IN BANGKOK, THAILAND Meizi Chen

102

FACTORS AFFECTING COMPETITIVENESS OF MICE INDUSTRY COMPARISON BETWEEN THAILAND AND SINGAPORE M. Montrust K. Raweepan W. Tiansongand S. Sudarat

117

ENVIRONMENTAL INFORMATION DISCLOSURE AND PERFORMANCE: IN CASE OF FIRM REWARDED FOR SUSTAINABILITY Jira Yammeesri Seung Hwan Kang

129


OBSTACLES, MANAGEMENT PROCESS AND SUGGESTIONS: A CASE STUDY OF INVESTMENT IN BIOGAS Athikhom Asawatungsathian, Sa-ard Banchirdrit , and Sunanta Laohanan

140

FACTORS INFLUENCING DECISION OF CONSUMER TO PURCHASE SECOND HANDED PRODUCTS OF SOCIAL ENTERPRISE IN BANGKOK Kanyaporn Peanchanachai

152

THE SUITABLE MODEL OF ACCOMMODATION FOR TOURISM IN SONGKHLA OLD TOWN Yingrak Chakcharoen Sippanan Nuanla-ong and Pichet Teeranuson

167

FEASIBILITY OF ONLINE GROCERY SHOPPING IN SYDNEY, AUSTRALIA. Sinittra Suksawat

183

THE STUDY OF ERRORS IN PAST TENSE VERB FORM USAGE OF STUDENTS FROM FACULTY OF ENGINEERING, KASETSART UNIVERSITY Boosaba Fangsaken

196

CAPACITY BUILDING FOR STUDENTS OF UNIVERSITY OF COMPUTER STUDIES, YANGON Aye Aye Khine and Ei Ei Nway

209

FACTORS AFFECTING CONSUMER SWITCHING BEHAVIOR WITH RESPECT TO MOBILE NETWORK SERVICE PROVIDER IN CHIDAMBARAM Gomathi Sankar K, S Padmanaban and M. G. Loganathan

215

EFFECTS OF HRIS ON MANAGEMENT-A CASE STUDY OF A LEADING RMG ENTERPRISE TITLED HA-MEEM GROUP, BANGLADESH Gopal Chandra Saha

222

AGENT BANKING AS A FINANCIAL INCLUSION TOOL IN BANGLADESH: A CASE STUDY ON BANK ASIA LIMITED Sabiha Farzana Moonmoon and Benazir Imam Majumder

231


GREEN HUMAN RESOURCES MANAGEMENT (GREEN HRM) PERSPECTIVE: THE EMERGING ROLES OF HR PROFESSIONALS Sabnam Jahan and Qazi Moinuddin Mahmud

240

SCOPES, OPPORTUNITIES AND FUTURE OF INVESTMENT IN THE EXPORT PROCESSING ZONES (EPZS): BANGLADESH PERSPECTIVE Shagufta Shaheen

252

A CONCEPTUAL FRAMEWORK ON BUSINESS MODEL DEVELOPMENT TOWARDS DIGITAL AGE FOR COFFEE FARMERS Nattapan Kongbuamai and Supannika Khuanmuang

260

THE SITUATIONS OF CHINESE TOURISTS VISITATION IN CHIANG KONG DISTRICT, CHIANG RAI PROVINCE, THAILAND, AFTER THE 4th THAI-LAO FRIENDSHIP BRIDGE OPENNING Nattapan Kongbuamai , Phoommhiphat Mingmalairaks and Supannika Khuanmuang

265

FACTORS AFFECTING ONLINE REPURCHASE INTENTION OF CHALDAL.COM IN DHAKA, BANGLADESH Nusrat Khan

270

FORECASTING INBOUND TOURISM DEMAND IN CHINA: A STATE SPACE APPROACH Zhiqi Xiong, Jianxu Liu, Jirakom Sirisrisakulchai, and Supanika Leurcharusmee

284

THE EFFECTS OF USING VIDEO MATERIALS TO ENHANCE ENGLISH LISTENING COMPREHENSION FOR MATTHAYOMSUKSA 5 STUDENTS Philaiwan Suengsen Chookiat Jarat and Nawamin Prachanant

294

THEODOR W. ADORNO’S THEORY OF THE ‘CULTURE INDUSTRY’: A CRITICAL APPRAISAL IN THE CONTEXT OF NORTH IDNIAN CLASSICAL MUSIC Irfan Zuberi

307


Education A STUDY OF LEARNING MANAGEMENT BY USING LOCAL WISDOM MEDIA TO DEVELOP YOUNG CHILDREN IN CHILD DEVELOPMENT CENTRES IN THE NORTHEAST PROVINCES OF THAILAND Nisarat Issaramanorose Phanuwat Nimnuan Chontida Yakeaw and Sutus Janbuala

1

LESS-SUCCESSFUL UNIVERSITY LEARNERS’ WANTS IN ENGLISH LEARNING Siwanon Ninpanit

14

EVIDENCE OF NULL PREPOSITIONS FROM L1 THAI LEARNERS OF L2 ENGLISH: A CASE OF THE FULL TRANSFER/FULL ACCESS HYPOTHESIS Itsara Namtapi

22

FACTORS RELATED TO THE INSTRUCTIONAL QUALITY OF PRIVATE UNIVERSITIES IN BATTAMBANG PROVINCE, CAMBODIA Borey Bun Phithack Nilnopkoon and Usa Kongthong

38

THE THEORETICAL AND PRACTICAL PERSPECTIVES ON THE EDUCATIONAL PARTNERSHIPS FOR APPLICATION IN THAILAND Charin Seetubtim

46

EDUCATIONAL EXPERIENCE OF KOREAN 119 PARAMEDIC DISPATCHERS IN USING THE AMERICAN CURRICULUM Kiwoon Yoo

55

HOW DOES EDUCATION EMPOWER FEMALE COMMUNITY? Sun Qing

76

ENGLISH TEACHING IN CHINA: MOTIVATIONAL STRATEGIES FOR THE NON-ENGLISH MAJOR STUDENTS Qiwei Yuan

82


THE REFLECTION OF ANALYZING BRITISH FOOTBALL AND BRITISH CULTURE Dequan Xu

103

FILIPINO THIRD GRADERS’ KNOWLEDGE, ATTITUDES AND PERCEPTION ON ADJECTIVES THROUGH JUANDERLAND April Nombrefia Joanna Marie T. Pernito2, Princess Aileen D. Quimpo and Angelica Marie Y. Garcia

113

THE SWOT MODEL OF SELF-CARE COMPETENCY THROUGH DOMINANT BODY ELEMENTS OF PARTICIPANTS IN SPA MANAGER Yamila Domea and Kamonmarn Virutsestazin

128

JAPANESE UNIVERSITY STUDENTS’PERCEPTION OF GLOBALIZATION:CURRENT JAPANESE SOCIETY AND THE JAPANESE NATIONAL CHARACTER Manami Tomioka

135

Poster Presentation Health Science EFFECT OF RESVERATROL ON COBALT CHLORIDE INDUCED STEM CELL MARKER EXPRESSION IN HEAD AND NECK CANCER CELL CARCINOMA Artid Amorntaveechai Thanaphum Osathanon and Sireerat Sooampon

1

SHEAR BOND STRENGTH OF RESIN COMPOSITE TO BLOOD AND HEMOSTATIC AGENT CONTAMINATED REINFORCED GLASS IONOMER CEMENT Rasy Soy Angsana Jainaen and Peerapong Kupradit

8

Sciences/Agriculture/Environment and Technology HPLC ANALYSIS OF NUCLEOSIDES AND NUCLEOBASES FROM THE COMMERCIAL BY AVAILABLE PRODUCTS OF CORDYCEPS Khanittha Cordhanam Uthai Sakee and Watchara Kanchanarach

1


DEVELOPING OF A PRIMER SET IN SRY GENE FOR DNA DETECTION BY LOOP-MEDIATED ISOTHERMAL AMPLIFICATION (LAMP) METHOD Anupong Sukjai Monthira Monthatong and Khemika Lomthaisong

13

DROUGHT RELATED GENE EXPRESSION IN KDML105 RICE INDUCED BY TRICHODERMA HARZIANUM UNDER DROUGHT STRESS Namphueng Moolphuerk and Monthira Monthatong

21

ESTIMATION OF INTERFACE STATE DENSITY OF N-TYPE NANOCRYSTALLINE FESI2/P-TYPE SI HETEROJUNCTIONS IN MESA STRUCTURE FABRICATED BY UTILIZING PHOTOLITHOGR Sakmongkon Teakchaicum Peeradon Onsee Asanlaya Duangrawa Phongsaphak Sittimart and Nathaporn Promros

30

PREPARATION OF CHROMIUM ZINC PYROPHOSPHATE CATALYST FOR ALTERNATIVE ENERGY SYNTHESIS Somsuk Trisupakitti Sarin Thongthummachat Butsayamat Rattanadon and Pornpimol Ponkham

38

Humanities/Social Sciences/Management THAI CLOSED CAPTIONING: CASE STUDY OF THAI CLOSED CAPTION’S PROTOTYPE FOR EDUCATIONAL FILM Waiyawut Wuttiastasarn Wasan Sornkhieo and Sulaganya Punyayodhin

1

IMPROVEMENT OF THE SAOPRATEEB PROGRAM CHULACHOMKLAO ROYAL MILITARY ACADEMY Uthai Suwannavong

8

TRANSLATION STRATEGIES OF FIRST AND SECOND-PERSON SINGULAR PRONOUNS BASED ON SOCIAL FACTORS FROM ENGLISH INTO THAI IN JONATHAN LIVINGSTON SEAGULL Pawich Riangsiri

15


THE STUDY OF PERSONAL PRONOUN FORMS USED IN WOMEN’S TALK IN ALL-FEMALE GROUPS Praneerat Panpraneet

28

GENRE ANALYSIS OF ONLINE BIOGRAPHY Kamonlaporn Sirisophon Rungarun Wanithanachakorn John Foose and Michael Hellauer

36

THE CO-OCCURRENCE, SEMANTIC AND CONTEXTUAL ANALYSIS OF MOOD Rungarun Wanithanachakorn Kamonlaporn Sirisophon Daniel Guay and Donald Randolph

47

THE EFFECTS OF TEACHING READING COMPREHENSION BY USING READING PACKAGES OF PRATHOMSUKSA 4 STUDENTS Wanthida YoikratokSurachai PiyanukoolChookiat Jarat

61

Education THE STUDY OF GRADUATES’ PERFORMANCE IN GENERAL EDUCATION Jiraporn Wongkerd

1

EVALUATION OF THE ABILITY ESTIMATES UNDER THE BI-FACTOR TESTLET MODEL Chalie Patarapichayatham and Akihito Kamata

12

DEVELOPMENT OF FACILITATE SKILL THE RAJAMANGALA UNIVERSITY OF TECHNOLOGY LANNA TEACHER TO SUPPORT IMPLEMENTATION OF WORK INTEGRATED LEARNING Jiraporn Wongkerd Ekarut Ruayruay and Tarapong Karnjanaparichat

18

DEVELOPMENT OF SELF-INSTRUCTION THROUGH ONLINE LEARNING ON TEACHING SKILL FOR INDUSTRIAL EDUCATION Wilaiwan Wongjinda

27


A TEACHING EVALUATION OF PRE-SERVICE TEACHER STUDENTS IN BIOLOGY MAJOR IN EDUCATION PROGRAM OF RAJABHAT MAHASARAKHAM UNIVERSITY Watchara Senajuk Saowaluk Lasing and Somsuk Trisupakitti

33

Appendix Conference Committee Conference Peer Review

the 41 - vrugrad.vru.ac.th/nigrc2016/proceedingsnigrc/igrc2016/1...rajanagarindra meeting room, 5th...

Documents