Niall McKeown @niallmckeown

iONOLOGY

7 Principles of Digital Business Strategy

Attribution-NonCommercial-NoDerivatives 4.0 International

iONOLOGY

Customer focused

Mirrors what the business does

Customer co-create

Digital Business Doing DigitalTransforming business culture and practice

Merging of technology and marketing

The Management Gives Pointers & Encouragement

Strive for “likes”

Push harder when times get tougher

Use Modern Digital Strategy Frameworks

Data Driven

Ability to Pivot

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Creates market disruption

iONOLOGY

Digital Business Transformation

Digital DNA!(Culture)Digital Business Strategy

Agile InnovationDigital Capabilities!(Education)

Tactical Response

Engine of Growth5. Position 6. Engine of Growth

ExclusiveNiche !

or limited Audience Mass MarketMainstream

Warm!(Comforted)

Mild!(Informed)

Cold (Rational)

Customer Volume

How Customer Perceives Your Business

6

5 7

31

2 4

8

PrimeAuthority

AttentionAdvocacy

All Media

Bought MediaOwned Media

Earned Media

Hot!(Passionate)

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CashIn

nova

tion

100% Growth In 12 Months

Didn’t Change What they Do!

Niall McKeown @niallmckeown

www.ionology.com

iONOLOGY

7 Principles of Digital Business Strategy