the 8 building blocks of social business

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THE 8 BUILDING BLOCKS OF

SOCIAL BUSINESS


The 8 Building Blocks of Social Business

1. Business Planning 2. Governance 3. Insight & Measurement

4. Change Management & Education

5. Social Technology 6. Social Platforms 7. Social Content 8. Community Management


Internal foundations 1 Business Planning • Including objec4ve se6ng, KPI iden4fica4on and performance management. Also organisa4onal modeling.

2 Governance • Which includes social media guidelines, policies, crisis management.

3 Insight & Measurement • Which is all about deriving business intelligence from social data and using that to op4mize business and social media ac4vi4es. It will also tell you how well you are performing and indicate ways you could be doing even beKer.

4 Change Management & Educa4on • Cri4cal for embedding Social Business prac4ces and building the internal capabili4es and culture to ensure Social Business thrives.


External foundations 5 Social Technology • The tools and technologies that provide scalable solu4ons to business needs and facilitate Social Business prac4ces. Well used examples include listening tools like Brandwatch, social media management systems like Spredfast and internal social networking tools like ChaKer.

6 Social PlaUorms • The most well known of all areas, there are the social media plaUorms that have driven adop4on rate sky high. The landscape is dynamic and evolving all the 4me. You can gain significant advantage by having your finger on the social plaUorm pulse and responding accordingly.

7 Social Content • The currency that drives interac4on in Social Media. Content includes everything from video, a tweet, an image posted on Facebook right through to a game, an app or brand facilitated user generated content.

8 Community Management • The human interface between your brand or business space and your audiences. Effec4ve community management iden4fies and acts upon opportuni4es, builds engagement and rela4onships, manages the more influen4al people online and manages some of the risks associated with Social Media.


If you always do what you've always done, you'll always get what

you've always got you’re going backwards.


WELCOME TO THE NEW CONTEXT OF DOING BUSINESS

WELCOME TO SOCIAL BUSINESS

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