the a-z of performance marketing
DESCRIPTION
Bruce Clayton, Optimus PM, Sandro Nitschke, Optimus PM GmbH a4uexpo Barcelona 2012TRANSCRIPT
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The A to Z of European Performance Marketing
Bruce Clayton / Sandro NitschkeOptimus Performance Marketing GmbH
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Intro• Bruce Clayton – Co-Founder / Director• Sandro Nitschke – MD Optimus PM GmbH• Over 70 clients under management in EU• Offices in UK and Germany• 14 Permanent staff
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Intro• An overview of commonly used terms• Drawn from merchants, publishers and
networks• Based on best practice and latest
developments• Pan-European where possible
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A Affiliate (or Publisher) Aggregator Approval Abandonment Attribution Append
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B Banners Bloggers Brand Bidding Bounce Browser Basket Value
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C Content Cookie Contextual CPA
CPM
CPL
CPC
CTR
Cancellation Rate
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C Comparison Conversion Container Tag Coupon Cash-back Commission
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D Deep-link Descriptions Directory Delivery
De-Dupe(licate)
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E EPC / EPHC E-Mail Exclusives
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F Feed
• Feedback• Forms• Frames
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G• Geo-fencing• Geo-targeting• Google• Generic
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H• Homepage• Hijacking
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I Impression Incremental
Integration Fee
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J• Journey
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K KPI Knowledge
Keywords
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L Landing Page Lead Generation Linkbuilding Lifetime Value Long-Tail
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M Mobile Marketing Plan Multi-Attribution Monthly Fee
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N Network Newsletter
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O• Offline• Override• Organic• Open Rate• Optimisation
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P Payment Options Paid Search / PPC Platform Promotions Policing Profit
Post-View
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R Re-Targeting Returns Repeat Customers Rewards
Redirect
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S Social Media SEO Speed Set Up Fees
Seasonality
Stand Alone / Solus
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T Textlinks Tracking Tenancy Terms and Conditions Tool Bar
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U Unique Visitor
Unique Content
Usability
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V Voucher Code Validation Value-Add
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W• Widget
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Optimus Performance Marketing
www.optimus-pm.comwww.optimus-pm.de