the age of disruption - mme2010

The Age of Disruption- Brandon Croke

RE-THINK POSSIBLE

“You aren’t going to turn passiveconsumers into active

trollers on the internet.” - Stephen Weiswasser, ABC

WHAT HAS CHANGED?Part 1

Brandon Croke – 10.26.10 6

7Brandon Croke – 10.26.10


Marketing for the past 60

Newspapers Magazines Radio Television Telemarketing Direct Mail


Marketing has Changed

PushBig $Fit inEfficiencyTricks

PermissionBig IdeasStand OutCustomer Service

Transparency

Media hasn’t changed, our perception of media was limited to the opportunities available at the

time.


3 Parts to Media

Content Consumption

Content Sharing– E-mail, Tweet, Facebook Status

Content Creation– Blogs, YouTube Video’s, Flickr


LOLcats


Wikipedia


Where do people find the time?

Americans spend 100 million hours every weekend

watching commercials.


Organizations vs. Collaboration

VS.


The Factory


Industrial Age

Factories Efficiency Compliance Management LaborManuals


Information Age

Computer RevolutionEnterprise ITGreater ProductivityHarnessing Information


Old Structures


The New Guys

MOST OF THESE SERVICES ARE “FREE”

Social Media: What is it?


Social Media


People NOT pixels


Human Motivation


People Own the Web


Identity Crisis


Corporate Hijacking


Fake Advertising Campaign

WHAT IS SOCIAL MEDIA MARKETING?

Part 2

You are now entering a hype free zone.


Brand Relevant Conversations


Companies that get it


Most Companies


The Echo Chamber

The Attention Economy


Giving Gifts

“Art is a gift that changes the

recipient.”- Seth Godin


Still the same principles


The 7 Habits of Social Media Marketing

1. Be Proactive

2. Begin with the

end in mind

3. Put first

things first

4. Think Win-Win

5. Seek first to

understand, then

to be understood

6. Synergize

7. Sharpen the

saw

Giving is the fuel of Social Media.


Refresh Everything


Where “Social” Starts

Leadership– Company Culture– Brand– Marketing Strategy•Digital Strategy

»Social Media Strategy


TOMS Shoes

WHAT DOES IT MEAN TO INDIVIDUALS?

Part 3


The Factory 1800 - 2000


The Factory

Unlimited Informationat your finger tips


You Inc.


From “Wine Guy” to Best Selling Author

What’s your personal brand?


If you can’t market yourself…


Be aware of your personal brand

Hmm, let’s see what he tweets about?


Your reputation is a click away

SKILLS NEEDED FOR THE FUTURE

IBM Poll of 1,500 CEO’s identified creativity as the No. 1 leadership competency of the future.


Dan Pink’s - A Whole New Mind

DesignStorySymphonyEmpathyPlayMeaning


Where we’ve been. Where we are.


Delivering Happiness


New Companies for a New Economy


Hiring Criteria

1. Digital Citizens2. Analytical Marketers 3. Online Reach4. Content Creators

Self directed learning

Ideas Worth Spreading


Advice from Friends


Advice from Friends cont.

1. Develop your writing2. The landscape will change3. Focus on fundamentals

1. A degree doesn’t guarantee anything

2. Go out and get involved3. Turn your passion into a living

“You can’t learn everything in the classroom.”

- Mark Schaefer

“Business can’t succeedin a world that is failing.”

- Don Tapscott

THANK YOURe-think Possible

Cognitive Surplus – Clay ShirkyFree – Chris Anderson

Inbound Marketing – HubspotA Whole New Mind - Daniel Pink

Delivering Happiness – Tony HsiehLinchpin – Seth Godin

[email protected]/bcrokewww.bcroke.wordpress.com

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