The AIM:

The opportunity for a strategic media platform with one of Australia’s highest

profile motor sport categories delivering the following:

Brand Exposure through mass media, particularly television

Promotional opportunities to stimulate floor traffic at the customer end

Involvement in a Series that adds personality to the brand

Brand Credibility – promoting the brand in an extreme environment

Staking a marketing position in the tribal Ford/Holden /SUV Heartland

Opportunity for strategic television and media placement on the SEVEN Network if required

Hot Lap Opportunities and Corporate Hospitality where appropriate

Naming Rights Benefits:

Co - Naming rights to the Australian V8 Ute Racing Series offers the

following benefits.

Official co -naming rights partner to the V8 Ute Series.

Logo on the front WINDSCREEN strip of all V8 Utes competing positioned for maximum television exposure. (32 vehicles)

Logo on all TV graphics for grid boards and race results.

Access to all V8 Ute images, V8 Ute logo, and V8 Ute vision for all marketing activities at no charge subject to V8 Utes approval.

Access to V8 Ute drivers and V8 Ute displays for promotional appearances subject to availability.

Logo on all TV/Podium backdrops, website and all V8 Ute collateral.

Access to all V8 Ute databases including team, fan base, social media for leverage opportunities.

Logo on the dash board of all Utes carrying an in car camera.

Logo positioned on each drivers suit for maximum television

exposure,

Flags and signage in the V8 Ute paddock area at all V8 Ute rounds.

Logo on the door number panels

Social media and branded content available from each race meeting for on line and social media distribution.

WHY Motorsport?

Motor Racing is now one of the most watched sports in the country, with over 17 million people tuning in to watch Supercar/ Support category events.

Motor Racing is now the second largest sport worldwide in television and spectator share – second only to Soccer.

NASCAR in the United States has proven a touring car category can be more popular than the traditional ball sports – NASCAR is now the 2nd most watched sport in the USA

Attendance at V8 Supercar events has doubled in the last 12 Years.

The gross television audience for V8 Ute telecasts is up 42% in 2012

Motor Racing is the third most attended spectator sport in Australia only horse racing and AFL are bigger in attendance. (however have more events)

Motor racing fans are brand loyal

– great for building new long term business for the brand.

Why V8 UTES?

V8 Ute’s own a very defined niche – and offer much of the benefits associated with

V8 Supercars at a fraction of the investment level.

Intrinsically Australian - The V8 Ute Category delivers Australia’s heartland - Ford Vs Holden V8 fans, plus the rural culture and urban appeal reflected in the series offers a deep pool of potential new customers.

Exit Polls and TV Ratings prove the V8 Ute Series is the highest profile support category – second only to V8 Supercars in crowd and rating appeal. The V8 Ute series delivers 24 races, all televised over an 8 round national series.

Our key values are as follows:

Entertainment, fun, larrikin, truly Australian, more urban than country in appeal, masculine and approachable.

V8 UTES - the most popular support

category to V8 Supercars.

The 2013 exit poll survey from the Clipsal 500 highlights the V8 Utes series as the most popular support category, as voted by the fans.

V8 UTES: Speedcafe Poll November 2013

2014 Calendar: All rounds on the V8 Supercar

Championship Series

Round Event Venue Date

1 Clipsal 500 Adelaide Parklands, SA 27 Feb - March 2

2 Perth 400

Perth, WA

16 - 18 May

3 Sky City Triple Crown Darwin 400 Hidden Valley Raceway 20 - 22 June Proposed 2 Driver Event

4 Townsville 500 Townsville, QLD 4 - 6 July

5 Wilson Security Sandown 500 Sandown, VIC 12 - 14 Sept

6 Supercheap Auto Bathurst 1000 Bathurst, NSW 9 - 12 Oct

7 Armor All Gold Coast 600 Surfers Paradise, QLD 24 - 26 Oct

8 Sydney 500 Olympic Park, Sydney, NSW 5 - 7 Dec

National and International MEDIA

All V8 Ute Series rounds are televised on free-to-air TV in Australia and New

Zealand. The V8 Ute television package also airs on Fox Sports nationally, Motors TV Europe, and the new Speed Channel 2 in the USA.

SEVEN NETWORK - Coverage of the V8 Ute series goes to air nationally on the SEVEN Network with over 12 hours committed.

This includes 8 x one hour post produced programmes plus at least one live race from every series round and live races from primary events such as the Clipsal 500, Darwin, Bathurst and Homebush. A total of 12 live races (over 3.5 hours of LIVE TV) plus 8 x 1 hour programmes.

The replay timeslot is a stand alone “V8 Utes” branded programme Saturday afternoons following the V8X Magazine style Television program on SEVEN Network. Live races are part of the V8 Supercar telecast.

The TV programme will be produced by V8 Supercar Television Australia.

With the live race action, and post produced replays on SEVEN and SPEED,

V8 UTES will deliver over 34 Hours of branded TV content in 2013.

International Media….

New Zealand:

All 24 Australian V8 Ute Series races are replayed on television in New Zealand.

SPEED CHANNEL 2:

A new service offered by SPEED Channel USA launched in August 2010 with

a subscriber base expected to grow to a potential 35 – 40 million households within the

next 12 months. All International programming will be directed to this Channel including

FIA GT, DTM, BTCC, World Motocross, and World Super Bike Championship. All V8 Ute

series races will be replayed on this network.

MOTORWORLD:

Highlights of the V8 Ute Series will also go to air on MOTORWORLD, to be telecast into

the Middle East and Asia.

International TV…

MOTORS TV Europe: All Australian V8 Ute Series races are also replayed on Motors TV Europe, through over 40 countries and 80 territories to a potential audience on excess of 18 million households. This includes BSB Sky in the UK, France, Germany, Holland, Portugal, Spain, Ireland, Norway, Russia and other areas as below:

International TV…V8 Ute Coverage

TV Ratings:

The ratings figures for the 2012 season show a marked increase over previous years ratings: Full ratings data is available however as a summary: TOTAL CUMULATIVE VIEWERS after 8 Rounds

Over 7.4 million viewers - UP 42% Year on Year Up from 5 million in 2011, and based on average audience all people 18 plus – OZTAM figures in 5 Cap City and regional markets, doesn’t include Fox Sports, satellite or International Coverage.

KEY TARGET MARKET

Males 18 - 54

Absolute Core 25 – 54

TV Ratings:

TV Audience Growth:

TV Audience Growth – Up 42% 2012

Crowd Figures:

Just on 1 million spectators watched the V8 Ute Racing action on

Track during the eight rounds of the 2012 V8 Ute Racing V8 Series.

Major street events such as the Clipsal 500, Gold Coast 600, plus the

new events such as Townsville and Homebush bring all the action of motor

racing direct to the fan base.

These events and other iconic tracks such as Bathurst, give the V8 Ute series a

major profile in Australian motor sport and with crowd figures at V8 Supercar

events doubling in the last 10 years, offers a serious marketing opportunity

direct to an extremely loyal fan base.

Crowd Figures:

V8 Supercar Crowd Figures 2012

ADELAIDE 263,400

PERTH 46,127

TASMANIA 50,261

DARWIN 49,175

BATHURST 207,205

GOLD COAST 182,255

WINTON 63,409

HOMEBUSH 137,223

V8 Ute Website Hits:

The Ute Culture:

V8 Ute racing has broad appeal to all key demographics and has a unique appeal to the “grass roots” motor racing fan as well as the established sports professional.

The unique appeal of the V8 Ute series gives the opportunity explore key

events such as the Deniliquin Ute Muster which attracts over 10,000 Ute’s and

20,000 spectators each year.

The culture of the V8 Ute Series ensures it has a much broader appeal

than just the dedicated race fan and offers many other leverage opportunities

not normally associated with a motor racing base.

Together with the racing audience, this offers a powerful marketing

opportunity that can be tapped effectively with the right promotional additives.

The PR Campaign: A complete PR and marketing campaign supports the V8 Ute series. This includes

regular media releases to all national motor sport publications and mainstream

press outlets and local media releases when applicable to specific racing events.

An interactive website with an impressive national and international click

through rate. www.v8utes.com.au

On-track press conferences, driver appearances and promotional

opportunities where appropriate ,and annual events and networking for Business

to Business development.

Social Media: Four mediums are currently used within Social Media including; Facebook, Twitter,

Instagram and You Tube. Bi-weekly updates are made via Facebook and Twitter and

daily updates over race weekends including pictures and video uploads via

Instagram and You Tube.

AV8UR’s Social Media plan and the platform is continuously growing, with

consistent increase in hits and likes over race-weekends, and through Facebook

promotions. Facebook likes have doubled since 2011 and continue to grow daily.

The PR Campaign: Facebook Stats

The Growth Years:

Crowd FIGURES:

2006: 481,000 estimated

2012: 1 million up 100%

Brand Exposure VALUE: (as a guide – Co Naming Rights)

2006: $573,582

2012: $2,199,917 up 300%

Television RATINGS:

2006: 1,047,577 Speed Machine – Nine Network

2012: 7.4 million SEVEN Network and affiliates up 700%

These figures don’t include any satellite/cable/International distribution,

general news/sport coverage.

The Growth Years continued:

8 x 1 Hour “V8 UTES” branded programmes plus live races - over 12 hours free to air coverage, not including cable, satellite and International distribution.

Expansion into New Zealand with the launch of the NZV8 UTE Racing series. The series begins its sixth season in November 2013

8 Australian Utes travelled to N.Z in 2010 to participate in a Trans Tasman Test Match Series Australian and N.Z drivers. 3 NZ utes travelled to Bathurst in 2012 to compete in the 50th Anniversary celebrations event.

REPUCOM exposure analysis has proven that the exposure value for the category has more than doubled from 2006 to 2009, based on TV exposure at rate card value.

The Complete Package:

The V8 Ute package is totally integrated to deliver branding, product

positioning and promotional leverage all aimed at building new business for

at the retail end. The V8 Utes long term agreement to appear as a key support

category to the V8 Supercar series ensures long term continuity.

Exposure to more than 1 million spectators on track

Television exposure in excess of 7 million domestic viewers based on ratings for the timeslot (not including Fox Sports, Cable or International coverage.)

Free to air exposure and International exposure through Europe and America

Potential logo exposure value in excess of $2 million dollars at

rate card value based on logo exposure independently measured.

Summary:

Key naming rights to Australia’s most popular support category

National and International brand exposure.

Profiling the brand in an extreme environment

Customer engagement and promotional support

Supporting media spend on the host television network if required

A long term plan to evolve the category to an SUV based platform to remain relevant to the current vehicle sales market, following Ford’s withdrawal from manufacturing in Australia.

High Profile Brand Exposure at all marquee V8 Supercar events.

2016 – (artist impression only):

2016:

The Partners:

The Australian Ute Racing Company is owned by the 32 shareholders that each

own vehicles that race in the series.

The Company has been granted the category management rights for the series

from the Confederation of Australian Motorsport (CAMS) for a period of 10

years. This gives the series great continuity and a long term horizon to develop

a real impact for the series and the brand.

Other commercial partners committed for the series include Armor All,

Rare Spares, Wanda Paints, Ford, Holden, Disc Brakes Australia, Century

Batteries, X Force Exhaust, Champion Spark Plugs, Nulon Oil, Yokohama,

SS Inductions,

Australian Ute Racing P/L has appointed SPHERIX – a management Company

owned by professional motor sport consultants Bill West and Craig Denyer to

organise, administer, promote and manage the series on a five year term.

Testimonials:

“ The V8 Ute Racing Series has been a great addition to our motorsport

program, they offer a different a level of entertainment and fun, and have

proved to be the perfect fit for the Armor All Brand. The Teams, Drivers and

Category Managers are easily accessible and always willing to engage in

new opportunities and activities to help build the Armor All Brand” – Paul Blair

General Manager Armored Automotive Group

“Involvement in V8 Ute racing has proven to be successful for the Coopers

product, raised the profile of our brand nationally and delivered the Coopers

message very cost effectively direct to the target market.”- Glenn Cooper,

Executive Chairman, Coopers Brewery.

Contacts:

AUSTRALIAN V8 UTE RACING P/L Space 101 – Level 1, Eastside, 232 Robina Town Centre Drive Robina, QLD Australia, 4230 Ph: 07 56 689 000 Fax: 07 55 789 355

Craig Denyer craig@v8utes.com.au 0417 600610