the airbus story 1
DESCRIPTION
University of Auckland InfoMGMT191_2008_1stSemTRANSCRIPT
The The AIRBUSAIRBUS story. story.
Story by: Claris ChungStory by: Claris Chung
Once upon a time…Once upon a time…
There were peopleThere were people in a kingdom Airbusin a kingdom Airbus
They do…They do…Make airplanes to sell…Make airplanes to sell…
GermanyGermany, , FranceFrance,,EnglandEngland and and SpanSpan..
They live in 4 places…They live in 4 places…
They speak 4 languages..They speak 4 languages..GermanGerman, , FrenchFrench,,
EnglishEnglish and and SpanishSpanish..
OuiJa Yes Si
Airbus people always…Airbus people always…
Agreed on…Agreed on…
Fair share
People really People really thought insidethought inside……
But,But,
One day…One day…
They decided to build They decided to build
A A BIG BIG airplane.airplane.
Which is called Which is called A380A380..
Because…Because…The more people travel aroundThe more people travel around
The The bigger plane bigger plane was needed.was needed.
People liked it!People liked it!
So, they took So, they took lots of orders lots of orders from customers.from customers.
We Want it!!!
But, But, unfortunatelyunfortunately……
They They did not did not make A380 partsmake A380 partsIn a same way.In a same way.
OuiJa
YesSi
Therefore…Therefore…
Just some months Just some months before the first delivery day…before the first delivery day…
DELAY!Due to cable connection
problem
WAIT!!!WAIT!!!
Do you think it is a Do you think it is a real problem???real problem???
?
Do you recall… this?Do you recall… this?
And, this?And, this?
OuiJa
YesSi
With these problems…With these problems…
A380 was A380 was delayed and delayed…delayed and delayed…
OuiJa
YesSi
?
Customers were not happy.Customers were not happy.
Thus…Thus…Customers turned to Customers turned to
another airplane guy,another airplane guy,Mr. Boeing.Mr. Boeing.
What if…What if…
All Airbus people All Airbus people cooperatedcooperated on onWhat they had agreed…What they had agreed…
Fair share
What if…What if…
All airbus people All airbus people diddid make A380 make A380In a same way.In a same way.
For a happy ending…For a happy ending…
They need to…They need to…
1.Set a grand goal together again.1.Set a grand goal together again.
They need to…They need to…
For a happy ending…For a happy ending…
2. Set an integrated 2. Set an integrated formal communication.formal communication.
What would you do?What would you do?
Do you want a Do you want a happy ending?happy ending?
So, the story begins here again…So, the story begins here again…
The AIRBUS story.The AIRBUS story.
Story by: AirbusStory by: Airbus