0

The art of human movement & technologya look into Kinesiology & IT convergence

By Ken Lim

Tuesday, December 28th 2010

1

Table of content

1. Kinesiology defined

My area of focus

Areas of convergence

Analyzing the healthcare and fitness application market growth

2. iWell TherX Rehabilitation Industry

Product purpose

Product Features

Development/Competitors

2

The art of human movement defined

ki.ne.si.ol.o.gy n . [Greek kinesis] (1894):

"the study of the principles of mechanics and anatomy in relation to human movement.“

The components and the processes of the human movement:

• Biomechanics

• Biochemistry

• Physiology

• Neuroscience

• Psychology

3

My area of focus: Neuroscience & Physiology

Neuroscience

o Motor Control & Learning- skill acquisition, processes underlying the performance of motor skills

cognitive motor skill (novice to expert) optimizing learning skills & stresses in skilled performance

o Motor Development - acquisition of motor control from infancy through adolescence

Reflexive. • Rudimentary. • Fundamental. • Specialized (life time changes of learning &

performance)

Physiology

o Cardiopulmonary Aspects of Health-Related Exercise Programs

o Clinical Exercise Electrocardiography

4

The areas of convergence

Biomechanics Physiology Motor Control/Learning

Motion Sensors Gait Analysis Remote Physiological Monitoring Biotelemetry ? ?

5

Analyzing the healthcare and fitness application market growth

Healthcare & fitness information consumers

The # of mobile subscribers that download fitness & healthcare

apps in North America will increase from 1.76m in 2009 7.50m

by 2014 annual growth of 65%

Healthcare & fitness information consumption effect

Education, Prevention, Diagnosis, Preparation, Intervention, Recovery, Monitoring, Managing

The empowering effect

Evidence based medicine Experience scale learning Ubiquitous information

Source: Juniper Research: Mobile Healthcare Opportunities

Monitoring, Applications & mHealth Strategies (04/13/2010)

6

Motor control / learning convergence

Motor control / Learning

Rehabilitation

Application

7

Idealization

8

Physical Therapist Occupation outlook

2010 2018

185,500Current Physical Therapists

241,700Expected Physical Therapists

30% Growth

56,200New Physical Therapists

Source: U.S/ Bureau of Labor Statistics

9

Market Correlation

Capture Automatically Gain

Physical Therapist Market Patient Market: Baby Boomers

76 million babyboomers

38 million will have arthritis

21 million will be obese

40% of falls are senior citizens with

300,000 broken hips/year

Source: AARP. Org, CDC – National Center for Health Statistics

10

The Purpose

1) Enhance patient education process in their rehabilitation process

2) Enhance clinical operation efficiency

3) Enhance evidence based medicine

4) Develop a therapist patient online community

11

Enhancing patient education process in their rehabilitation process

Exercise prescription is the referral of patient to a therapeutic exercise program to be

performed at home as part of the patient treatment process

Performing therapeutic exercise program “correctly” at home is crucial in the intervention

& treatment process in that it affects the treatment quality, effectiveness, and duration

12

Current exercise prescription challenge

The Issue ImplicationPaper Based Paper & Printing Cost

Customizability To make generics forms/templates

customizable it is time consuming

Quality Unclear Directions & Pictures

Requires Clear verbal directions

Patient Education Not knowing the benefits

Motor learning feedback

Patient Compliance Lost or Forgotten

Clinical Storage Part of the paper based patient chart

Solution: Digitalize & make it Interactive

13

Solution Approach

Interactive Learning: Video, 3D Graphics

Creativity: New Therapeutic Exercise Ideas

Personalized: Template & Visual

Power of Customization = It’s undefined & flexible

14

i-Well therX User interface

therX

Home Exercise Programs

Condition: Rotator Cuff Repair

Patient Name

Therapist Name

Post Exercise Comments

Therapeutic Exercises : Frequency: Videos:

Cervical Stabilization Progression 2x/day/3x

Week

Alternating Isometric for Trunk Stabilization 2x/day/3x Week

Frontal Plane Stabling Exercise 2x/day/3x

Week

Interactive Therapeutic Exercise

Video Databases

Patients Comment is directly

synchronized to SOAP or

Progress Note (EMR)

Option: User Generated Content

PTs have options to use generic iWELL therX

therapeutic exercise prescription programs or

generate & organize their custom

Therapeutic exercise program, even

upload their own videos.

Patient & Therapist Accessibility

View, Rate, Review Therapists

Patient can continue with fitness

or wellness program recommended by

the therapist and keep track of their

fitness record using iWell

Physical Therapist

Suggestion

15

Enhancing clinical operation/evidence based practice

16

Therapist online patient community

[ THE Patient user COMMUNITY ]

[ Physical Therapists ]

The Community

Clinical Knowledge + Patient Experience

Therapeutic Exercise Database

User Generated Content

17

Product Solution Overview

Long Term Potential: PHR interoperability

Database

Fitness Exercise Database

Therapeutic Exercise Database

Exercise Prescription History/Patient

Medical History

Online Community

Physical Therapist

Create a Custom or Pre-made

Home Exercise Prescription

Manage Clinical Duties

Patient

Access Home Exercise Prescription

Interactive Communication Channel

M.D

18

Product development

While user generated content is the Goal

1. Original content (therapeutic exercise movie database) will be the

catalyst for account registration

How Can We Develop This?

Partnership with a leading University with a renown Physical Therapy Department

19

Existing Products

20

End of presentation

Q&A

Thank you for you time