the art of storytelling: 2.0 edition
DESCRIPTION
Often, fundraisers are told that they must be good storytellers. The narrative of stories is indeed critical in the relationship-building component of fundraising. But what story do you tell and how do you tell your story in the age of mass-market consumerism, of millions of internet blogs, videos, and tweets all competing for attention? And how vital is an engaging in-depth story when the sound-bite, or the 140-character tweet seems to be all that people have time for? Connect the personal touch with the marvelous world of accessible internet media, and begin listening to, and telling the stories that compel, that engage, and ultimately, that raise funds. Presentation by: Owen Charters, Executive Director & CEO, CanadaHelps Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits. The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.TRANSCRIPT
The Art of Storytelling: 2.0 Edition
March 23, 2011
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
Today’s Presenter
Owen Charters
CEO, CanadaHelps
reminders You can hear us, but we can’t hear you
Presentation slides will be available on www.mycharityconnects.org/pastwebinars
For the best webinar experience, close all other applications
Turn up your computer’s volume
Have questions? Type questions in the Questions Log
What is CanadaHelps?
A public charitable foundation that provides accessible and affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
Storytelling 2.0 for Nonprofits:
The Web Edition
“What is the use of living if it be not to strive for noble causes and to make this muddled world a better place for those who will live in it after we are gone?”
-Sir Winston Leonard Spencer Churchill, Dundee, October 9th, 1908
“The donor is bothering
me…”
ABOUT MYCHARITYCONNECTS
free online resources Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
www.mycharityconnects.org
• Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t!
• A proud partner in Net Change Week
• Registration is open! Early bird ends on April 30. Limited quantities available.
MyCharityConnects Conference 2011
JUNE 6 – 7 | MaRS Centre, Toronto
www.mycharityconnects.org/2011Conference
Upcoming Webinars
• April 13 – Blogging Basics
• April 27 – Social Media Done Right: 5 Case Studies
• May 11 – Spruce up your E-newsletter
• May 25 – 10 Tips to Improve Your Website
• June 15 – Getting the Most From your MyCharity Account & Reports
• June 29 – Know Your Website: An Intro to Google Analytics
• July 20 – YouTube’s NonProfit Program & the Fundamentals of Video Storytelling
www.mycharityconnects.org/webinars
Keep in touch!
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps
YOUR TURN