the audience unit
TRANSCRIPT
The Audience Targeting Your Audience
Convincing An Audience
We Don’t Sell the Steak
We Sell the Sizzle
Convincing An Audience
Maslow’s Needs Theory
People are motivated to
fulfill their needs
Abraham Maslow
Convincing An Audience
Audience Needs
Volvo
Smart Car
Mercedes
Small Pick Up
Vintage Mustang
Targeting a Vehicle
It’s not all about you
Targeting An Audience
It’s about your audience
You must “target” them!
Step One
Step Two
Identify Audience Need Level
Create an Argument to Meet That Need
Steps
Targeting An Audience
Targeting Your Audience