the big data of everyday things

THE BIG DATA OF EVERYDAY THINGS

Gerard Dwan

@gerarddwan

O P E N D A T A S C I E N C E C O N F E R E N C E_

BOSTON 2015

@opendatasci

Everyday Examples for Extraordinary Technology

PRESENTER INTRODUCTION

Informationist @ Knowledgent

Work with clients to develop data and analytics solutions

Specialize in Big Data in the Financial Services Industry

Studied Computer Science at WPI

Wrote an introduction to MapReduce (with others)

Comic Book and Lego Nerd

GERARD DWAN | @GERARDDWAN

WHAT IS BIG DATA?


WHAT IS BIG DATA?

NOT JUST TOOLS


Wikipedia: Big data is a broad term for data

sets so large or complex that traditional data

processing applications are inadequate.

The Reality is Big Data has been Around for a Long Time

The tools haven’t been

Technology allows us to move beyond using sample set and into

using whole data sets!

…AND DATA SCIENCE?


…AND DATA SCIENCE?


Combination of

Skilled Knowledge Workers

Data (in All Forms)

Tools and Technologies to Leverage Data

Understanding of Business

NOT JUST TOOLS

Wikipedia: Data Science is the extraction of knowledge from

data, which is a continuation of the field data mining and

predictive analytics, also known as knowledge discovery and

data mining (KDD).

INSPIRATION

The Big Data of Everyday Things is inspired, in part, by The Design of Everyday Things by Donald A. Norman.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.


THE GOOD STUFF

Directions

Roadways/Pavement

Fitness Tracking

Theme Parks


DIRECTIONS


DIRECTIONS

Global Positioning System (GPS) units and Navigation Systems for Vehicles become widely available

Broadcast model

Updating GPS units is an issue, additional fees required for traffic

Smartphones begin providing the same functionality as a GPS unit


DIRECTIONS – WAZE, GOOGLE

Waze

A project was started to create a community driven map of Israel. It evolved to include community driven traffic, points-of-interest, and local events. They were acquired by Google in 2013.

Bring together data from all drivers on similar routes to determine which is best


ROADWAYS/PAVEMENT

Highways, freeways, streets, driveways, parks, and more need to be repaved often

In snowy areas, snow and ice cause traffic jams and accidents

Adding salt to the roads to help melt ice causes corrosion

Lack of visibility and the inability to be proactive cause major accidents and lead to serious injuries


SOLAR ROADWAYS (AND PAVEMENT)


SOLAR ROADWAYS (AND PAVEMENT)

Connected network of solar panels

They work together to collect sunlight (and data) to warn drivers, divert traffic, and power the entire country!

Data collected can determine trends in

Weather

Driving Patterns (e.g. aggressive driving v. time of day, etc)

Understand Wild-life Activity

… Anything else?


FITNESS TRACKING

People (generally) have been tracking physical activity for a while

Cardio – walking, biking, running

Weight Training

With traditional methods, it is difficult to

Observe Long Term Trends

Compete

See How Others are performing

Maintain Consistency


ENTER FITNESS APPS AND TRACKERS


THEME PARKS

Walt Disney Parks and Resorts numbers fall in mid-2000s

Survey results for “intent to return” are largely “no”

Lost children at Disney World a large part of anecdotal conversation


THEME PARKS – MYMAGIC+

MagicBand


Hotel Room key, for guests staying at on-site Disney resorts

Theme and water park ticket (with valid park admission and biometric validation)

Food, Beverage, and Merchandise Payment

FastPass+ distribution, redemption, and exchanges

Connect Disney Memory Maker or PhotoPass images to your account

Contain a 2.4GHz transmitter for longer range wireless communication which will be used to track the band's location within Walt Disney World`

THEME PARKS – DATA USE

Measure

Ride Popularity

Success of new attractions

Recommend

People who rode this ride also visited this restaurant

Better Vendor Cart Placement

Anything else?


OTHERS?

Sales and Marketing

Prospect/Client Segmentation

Personalized Messaging

Advanced “Recommendations”

Portfolio Investing

Operations

In-depth view of Customers/Clients

Process Improvement

Manufacturing

Strategy

Planning


Thank You!

Gerard Dwan

@gerarddwan