the cfo’s quickie guide to marketing automation - an allinio presentation
DESCRIPTION
Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), explains marketing automation in this presentation to CFOs and Controllers in understandable and compelling terms that will help them learn how these new platforms help enterprises stay competitive and profitable- namely by treating marketing efforts in a cost accounting approach, where individual campaigns and efforts can be tied to revenue, thus showing profitability on a project by project basis and enabling the enterprise to optimize its marketing activity to effectively generate better qualified leads and to efficiently produce incremental revenue.TRANSCRIPT
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