The Changing Face of East Somerville

Photos by Adam Vaccaro

East Broadway’s New Brand

Brand attributes:•Safe•Independent•Diverse•Traditional•One-of-a-kind•Honest•Authentic•Affordable•Evolving•Real People•Vibrant•WalkableProvided by East Somerville Main Streets

•Tagline emphasizes EastBroadway as a corridor, distinct from Somerville’s square-based business districts.

•New brand meant toencourage visitors and residents to adopt new perspective of East Broadyway area.

Logo courtesy of East Somerville Main Streets

East Broadway Streetscape

•Work will extend from Autumn Street intersection to the Boston border.

Today.

East Broadway StreetscapeFuture.

Plans:•Extend sidewalks on both sides.•Add bike lanes.•Add benches, trees,bike racks.•One lane of traffic on either side.•Open spaces,in- cluding plaza in front of library.

“We’re giving the sidewalks back to the people.” --Carrie Dancy, ESMS director

New HarrisPark

Today.

•The original Harris Park is located adjacent I93 and Rt. 28, limited to a basketball court and a playground.

•The new location is a block-and-a-half closer to Broadway, at 15-25 Cross St. East.

Illustration courtesy of the City of Somerville.

Future.New Harris Park

Park features:•Movie screening•Slides•Swings•Toddler play area•Bocce court•Community seating•Tree canopy•Bike racks•Community garden•Safety surfacing•Water play structure