3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

1

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

The “Concept to Consumer” Journey Focus: Footwear, Fashion & Retail

Steven D Madge | 2014-11-12 | 3DExperience Forum USA

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

2

3DXCITE “Going Digital” Accelerating Time to Market We make the Complex Simple and “Visually Compelling”

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

3

Todays Talking Points

#1 Solutions that give Design more time to innovate

#2 Reduce the cost of proto parts with configurable and reusable 3D models

#3 Engaging and exciting the NEW consumer with 3D and AR technologies

Maximizing “Omnichannel marketing” with 3D technologies that drive more foot

traffic and sustainable revenues

Creating compelling marketing images reducing cost & time of traditional

photography

Managing localized and seasonal images and assortments easily and fast

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

4

3DXCITE - Innovative, Fast & Visually Compelling A member of the Dassault Systèmes family!

Year Founded with one brand: CATIA

1981 Enterprise Customers

190,000 3DExperience Platform for many industries

12+ Industries

12,000+ Employees

Millions of users

worldwide

Offices Europe, North America, Latin America, Africa, Asia Pacific

104

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

5

Transportation & Mobility Consumer Goods /

Fashion / High Tech

Aerospace & Defense

Industrial Equipment

INDUSTRY REACH

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

6

• Video 2014 Intro

6

At 3DXCITE we live in the world

of 3D visualization, where

experiences are sometimes

bigger than the products

themselves.

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

7

FASHION AND

NEW YORK

LIFESTYLE

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

9

Bridging the Gap between Design and Marketing

The Concept

Ideation “The formation of

ideas and concepts”

Creating, researching,

inventing, the next

“Big thing”

The New Consumer

Amazon/Netflix/Zappos has

fundamentally changed the

consumer.

“I know what I want, when I

want it, how I want it”

TIME

ENOVIA – Lifecycle Management Experience

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

10

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

11

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

12

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

13

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

14

VANS Classic Digital Sample Reduction

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

17

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

18

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

19

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

20

A Gem for many Industries…

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

21

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

22

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

23

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

24

3DXCITE >>From sketch to shelf, see how high-end 3D visualization accelerates business for our clients<<

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

26

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

27

The Digital Process

HOW IS IT DONE?

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

28 28 28

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

29 29

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

30 30

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

31 31

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

32 32

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

33

Virtual Prototyping Final Proto

Changing the Traditional Product Development Process

Sketches Tech Pack 1st Proto 2nd Proto Review … Review Sketches Tech Pack 1st Proto 2nd Proto Review … Review

Sketches Tech Pack Virtual Prototyping Final Proto

Long Lead-Time Suboptimal Quality Inefficient Communication

Virtual Prototyping Final Proto

Long Lead-Time Sub standard Quality Inefficient Communication

Free Up To 50% Time More Mature Prototypes Clear Communication

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

34

Lever I

Design & Development Levers III

Sales Lever II

Marketing

Briefing Design

Form

Development

Collection

Hand-Over

Freeze

Go-To-Market

Preparation

Strategy

Style

Development

Range

Definition

Drop

Decision

Material

Design

A New Way - The Digital Approach

3D Prototype 3D Sample Photography

3D Visualization

3D Fabric Design

3D Pattern Design

Internal & External Selling

Form Fabric

ENOVIA - For Product Lifecycle Management

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

36

Tiles

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

37

The Digital Process

HOWS IT SOLD?

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

38

@ Home @ Mobile

@ on the move @ Interactive

@ Mobile @ Social

@ Decision

Marketing - The Omnichannel Journey

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

39

Omnichannel Marketing Solutions E-Commerce Assets Touch Configurators

Create high quality assets that can live

online, mobile, catalog, etc.

Personalization & tactile engagement and

creation on digital products.

Interactive Kiosks

Assets created can be easily adapted for

consumer interaction and purchasing.

Your Product Here.

Anywhere on any device.

AR Augmented Reality

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

40

Interactive product presentation for various touch points

Interactive shopping windows

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

41

Future of Retail: Design-to-Point-of-Sales

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

42

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

43

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

44

COACH Concept Digital Storefront Display – Engage New Customers

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

45

COACH Concept Digital Storefront Display – Engage New Customers

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

46

COACH Concept Digital Style Desk

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

47

COACH Concept Digital Style Desk

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

48

The Results – Timeline and Cost reductions

Ideation 3D

Modeling

Virtual

Prototype

Virtual

Research

Virtual

Testing

Virtual

Samples

Virtual

Store

Digital

Imagery

POS

ENOVIA – For Experience Lifecycle Management

Potential time line reduction 10-50%

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

49

>>”For 2012, we plan to generate 40 percent of our revenues

through virtual sales [...] 2013 there will be 60 percent.”<<

Herbert Hainer

CEO adidas Group (FAZ April 7th 2012)

adidas Group

>>“Products are understood and management can take the

right decisions in an effective way, ultimately we only require

one single prototype.”<<

Detlef Müller

Head of Virtualization (Business Operations)

adidas Group

The Proof ADIDAS

adidas Achievements

>> From 18 months to 9 months product development for

shoes

>> $23 Million annual sample cost savings

>> 400,000 assets produced per season (automated)

>> 50,000 Articles Virtualized

>> 1,100 Sell-In Tool Applications

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

50

To Summarize - The 3DExperience Platform The 3Dimensions of product realization and exploration:

The Human Sensory Experience. Our 5 human senses where sight accounts for app 70% of decision making

Sight, Touch, Sound, Smell, Taste.

Engaging: Technology and Innovation Experience. Understandability, Connected, Sustainable…

The Social and Cultural Experience.

Making a social difference, Sharing, Blogging, How it effects me…Social media connecting

3DXCITE helps bring these experiences to life with stunning Realtime visualization.

3DS

.CO

M/3

DX

CIT

E ©

Das

saul

t Sys

tèm

es |

Con

fiden

tial I

nfor

mat

ion

| 11/

12/2

014

| ref

.: 3D

S_D

ocum

ent_

2014

51