the converged cloud in the mobile and big data era · 2013-03-21 · integrated hp cloudsystem and...

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The Cloud for Mobile & Big Data World The Cloud Enterprises Rely On

김 병직 부장

HP Technology Consulting

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Agenda

• The New Style of IT

• Converged Cloud

• Solution For Your Cloud

• Recommendations


The New Style of IT Big data & mobility leading the new “IT style”


695,000 status updates

98,000+ tweets

698,445 Google searches

1,820TB of data created

11million instant messages

168 million+ emails sent

YouTube

Viber

Qzone

Amazon Web Services

GoGrid

Rackspace

LimeLight

Jive Software

salesforce.com

Xactly

Paint.NET

Business

Education

Entertainment

Games

Lifestyle

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sport

Travel

Utilities

Workbrain

SuccessFactors

Taleo

Workday

Finance

box.net

Facebook

LinkedIn

TripIt

Pinterest

Zynga

Zynga

Baidu

Twitter

Twitter

Yammer

Atlassian

Atlassian

MobilieIron SmugMug

SmugMug

Atlassian

Amazon

Amazon iHandy

PingMe

PingMe

Associatedcontent

Flickr

Snapfish

Answers.com

Tumblr.

Urban

Scribd. Pandora

MobileFrame.com

Mixi

CYworld

Renren

Xing

Yandex

Yandex

Heroku

RightScale

New Relic

AppFog

Bromium

Splunk

CloudSigma

cloudability

kaggle

nebula

Parse

ScaleXtreme

SolidFire

Zillabyte

dotCloud

BeyondCore

Mozy

Fring Toggl

MailChimp

Hootsuite

Foursquare

buzzd

Dragon Diction

SuperCam

UPS Mobile

Fed Ex Mobile

Scanner Pro

DocuSign

HP ePrint

iSchedule

Khan Academy

BrainPOP

myHomework

Cookie Doodle

Ah! Fasion Girl

PaperHost

SLI Systems

NetSuite

OpSource

Joyent

Hosting.com

Tata Communications

Datapipe

PPM

Alterian

Hyland

NetDocuments

NetReach

OpenText

Xerox

Google

Microsoft

IntraLinks

Qvidian

Sage

SugarCRM

Volusion

Zoho

Adobe

Avid

Corel

Microsoft

Serif

Yahoo

CyberShift

Saba

Softscape

Sonar6

Ariba

Yahoo!

Quadrem

Elemica

Kinaxis

CCC

DCC

SCM ADP VirtualEdge

Cornerstone onDemand

CyberShift

Kenexa Saba

Softscape

Sonar6

Workscape

Exact Online

FinancialForce.com

Intacct NetSuite

Plex Systems

Quickbooks

eBay

MRM

Claim Processing

Payroll

Sales tracking & Marketing

Commissions Database

ERP

CRM

SCM

HCM

HCM

PLM

HP

EMC

Cost Management

Order Entry

Product Configurator

Bills of Material Engineering

Inventory

Manufacturing Projects

Quality Control

SAP

Cash Management

Accounts Receivable

Fixed Assets Costing

Billing

Time and Expense

Activity Management Training

Time & Attendance

Rostering

Service

Data Warehousing

The Internet Client/Server

Every 60 seconds

IBM

Unisys

Burroughs

Hitachi

NEC Bull

Fijitsu

Mainframe

A new style of IT emerging

Mobile, Social, Big Data & The Cloud

217 new mobile web users


비 정형 데이터 | Big Data Analytics에 대한 요구

Web과 Mobile 기기들의 사용이 증가됨에 따라 비정형 데이터가 급속이 늘어나고 있음.

비정형 데이터를 이용한, 새로운 비즈니스 모델과 Application이 생성되고 있음.

0

10

20

30

40

50

60

70

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Ex

ab

yte

s

Enterprise Data Capacity

Unstructured Data Structured Data

28%

60%

예제:

1. Web log 파일 분석 (누가 웹사이트에 접속했는가?)

2. 관심 및 감정 분석 (고객은 우리에 대해 어떠한 이야기를 하는가?)

3. 권고안을 제시하는 엔진 (고객이 무엇을 사길 바라는가?)

4. 광고 타켓팅 (어떤 광고가 특정 고객에게 어필 할 것인가?)

5. 리스크 모델링 (비지니스에서 예상되는 리스크는 무엇인가?)

6. 고객 이탈 분석 (왜 내 고객은 자꾸 떠나는가?)

7. Web crawling (전통적인 웹 검색)

8. 예측 분석 (어떤 예측이 내 데이터에 기본이 되는가?)

비정형 데이터의 폭발적 증가가 예상되며, 이를 활용한 새롭고 혁신적이고, compute-intensive한 application들이 폭발적으로 증가할 것으로 예상됨.


BYOD 그리고 확장되는 Mobility

• Mobile Device는 기업 업무 활용의 주요 수단이 되고 있음

• 새로운 trend

개인 기기 활용(BYOD: Bring Your Own Device) • 새로운 Infrastructure의 필요성 Any Time, Any Where work의 환경

• 일하는 방식의 변화는 Mobility 와 Cloud의 유연한 접목과 convergence를 요구하고 있음

Mobile Worker

내부 업무

Public Space


비정형 데이터 활용 | 복잡도 증가 및 Cloud 활용 요구 증가

정형 데이터 in Private Cloud

비정형 데이터 in Private Cloud

정형 활용 업무 정형 / 비정형 활용 업무

Org A

Org B

Org A

Org B

File Store in Public Cloud

File Store in Org C

데이터 소스/

업무 복잡도 증가


Industry transformation | Data가 만드는 3세대 플랫폼

Trillions of things

Definition of the 3rd platform

•The next technology platform, for growth and innovation, is built upon mobile devices and apps, cloud services, mobile broadband networks, Big Data analytics, and social technologies

•This platform will allow high-value and vertically-focused solutions through a mash up of the most disruptive technology within cloud services, mobile, social, and Big Data

3rd platform

2rd platform

1rd platform

Millions of …

Services Information

Content

Apps

Experiences

Billions of users

CIOs LOBs

SMBs

SPs

Consumers

Enterprises

Emerging markets

Intelligent industry solutions

Mobile devices and apps

Big Data / Analytics Cloud services

Mobile broadband Social business

Hundreds of Millions of users

PC

LAN / Internet Client / Server

Tens of thousands

of apps

Millions of users

Thousands of apps

Mainframe Terminal

Source: IDC


A new style of IT emerging

데이터의 폭발적 증가 효율적 데이터 관리 새로운 처리 기법

증가된 업무 연속성

“A new style of IT emerging”은 Big Data의 생성과 활용, Mobility의 증가에 따른 보다 강력하고 유연한 Cloud INFRASTRUCTURE가 필요함.


Cloud / Big Data / Mobility | Support “A new style”

Cloud Mobility

Enabling IT Services Generating Business Value Enhancing Productivity

• 적응력 • 쉬운 확장과 강력함 • 유연성 및 연결 • 비용 절감

• 새로운 서비스 생성 • 차별성 그리고 가치 창조 • 비즈니스에 대한 통제

• 지속적 서비스 제공 • 협업 • Connected Enterprise

기업의 경쟁력 강화를 위해 요구되는 3 가지 핵심 Trends


Converged Cloud Build Flexible and Powerful Infrastructure


Converged Cloud Solution | Overview

구축 Cloud services

소비 Cloud services

Private Cloud Managed Cloud Public Cloud

SLAs 가용성, 보안, 성능, 규제 및 비용

Infra Apps Mgmt Infra Apps

Mgmt Infra Apps Mgmt

거버넌스


Managed Cloud Public Cloud

Cloud Services에 대한 소비

Converged Cloud Solution | The Hybrid Model

Choice Confidence Consistency Delivery model

Platform Partner

Security Management

Scalability

Architecture Portability

Consumption

Hardware Software Services

Cloud Services에 대한 구축 및 운용(Private)

Infrastructure to Applications


Converged Cloud Solution | 추가적 고려 사항

REDUCED COSTS

FLEXIBILITY

SPEED INNOVATION

AGILITY

HIGHLY AUTOMATED

SELF SERVICE



• Enterprise 용도의 managed IaaS & SaaS

• Mission Critical Apps.

• Global & local presence

• 산업별로 특성화된 솔루션 지원

• SLA와 End-to-end 지원을 바탕으로한 컴퓨팅, 스토리지 서비스

• 신속한 asset 배포를 위한 global 배포 Network

• 기업용도의 사용을 위한 Open 플랫폼

Converged Cloud Solution 구축

Cloud 서비스에 대한 소비

전문가 Services

전략 • 계획 • 구현 • 지원 • 거버넌스 (운영, 변화관리) • 파이낸싱 • 교육

Best in class products Integrated solutions

• Cloud에 최적화된 server, storage & Network

• Cloud ready 운영체제 및 관리 도구

• Hybrid 환경을 고려한 보안, 자동화 & 관리

• 완전하게 선 통합된 시스템

• 신속한 서비스 생성, 배포 및 모니터링

• Multi-vendor 지원 (가상화 및 운영체제)

Cloud 서비스의 구축 및 관리


MS + HP 솔루션 Solution for Your Cloud HP & Microsoft cloud solutions


Infrastructure to Applications


Cloud Services에 대한 소비

Converged Cloud Solution | Our Approach

Hardware Software Services

Cloud Services에 대한 구축 및 운용(Private)

Power, connect, store, and protect your cloud Converged Infrastructure

Accelerate your time to cloud Pre-integrated, from infra to app

Unify and orchestrate resources in real time Physical, virtual, heterogeneous, and hybrid

Plan, build, and manage confidently Thousands of certified professionals


Converged Cloud Solution | Our Approach

Rather than deliver pallets of individual components...

…your HP & Microsoft cloud solution arrives preassembled and ready to run

Racked, stacked, wired, and ready for deployment


Converged Cloud Solution | Our Approach / HP

Best cloud compute

Best cloud storage

Best cloud interconnect

70% more compute per watt

with HP BladeSystem

2.5x faster

provisioning with VirtualConnect and HP Networking

50% lower storage costs with HP 3PAR storage

Power, connect, and store your way with highly optimized and integrated foundation


Converged Cloud Solution | Our Approach / Microsoft

Public

Private

Common technologies Identity ▪ Virtualization ▪ Management ▪ Development

Differentiation • Hybrid support and the commons • First-party applications • Total cost of ownership (TCO)

• Hybrid support and the commons • First-party applications • Higher-level services

Private Public


Converged Cloud Solution | Our Approach / Best Together

Integrated HP CloudSystem and Microsoft cloud management » Faster time-to-cloud with pre-integrated solutions

» Flex physical infrastructure to cloud service level demands

» Manage the cloud from infrastructure to applications

» Accelerate the cloud infrastructure design with HP Cloud Maps

» Deploy virtualization cloud services with HP System Center

Service catalog

Orchestration

Provisioning and monitoring

Converged Infrastructure

Cloud Maps

Robust & Easy

The optimized cloud system for Converged Cloud

System Center

Windows Server

Insight Management



Converged Cloud Solution | Our Approach / Service

Plan Build Operate and evolve

• Transformation Experience Workshop for Microsoft Private Cloud

• Virtualization Assessment

• Client Virtualization Analysis and Modeling Service

• Client Virtualization Solution Design Service

• Virtualization Implementation

• Virtualization Management Implementation

• Consulting Services for Microsoft Private Cloud

• Services for Exchange Private Cloud

• Client Virtualization Proof of Concept

• Client Virtualization Implementation

• Factory Express

• Installation and Startup Service

• Proactive Care

• Personalized Support Option

• Proactive Select

• Critical Service

• Education Services

• Enterprise Cloud Services

HP Datacenter Care – operate and evolve to a converged cloud

Converged Cloud Services

Plan, build, and manage your cloud with confidence


f

Recommendations WIDE Angle. Requirements MIX.


권장되는 Functional Cloud 아키텍처

Infrastructure NETWORK POWER & COOLING SOFTWARE INFORMATION CLOUD STORAGE SERVERS

Resource Template

Design

리소스 제공 관리자

Su

pp

ly

서비스 모델 저장소

서비스 사용 / 서비스의 품질

Service Modeling & Design

Del

iver

y

서비스 카탈로그와 저장소

Service Offer

Mgmt.

요구 모델링

Dem

an

d

디바이스 독립적 서비스 접근

리소스 풀 카탈로그와 저장소

요구사항 진행 및 활성화

거버넌스

관리

비즈니스

보안

서비스 용량 모델, 할당 및 배치 서비스 모니터링 / 상태 관리

동적 워크로드 관리, 정량적 리소스 관리, 리소스 상태 관리

리소스 관리에 대한 모델링, 할당 및 배치

빌링, 평가, 사용률 리포트, 사용 경험에 대한 품질 및 SLA 관리

사용자에 대한 접근, 권한 관리


동적 리소스 관리/

할당

동적 디바이스

지원


Cloud에 대한 관리 | End-to-end management for Infra to Apps

Self Service

Service

Delivery and Automation

Deploy Configure

DC Admin Operate

Monitor

App Controller

Service Manager

Service Manager

Orchestrator

Virtual Machine Manager Configuration Manager Operations Manager

Application Management Service Delivery and Automation Infrastructure Management

Data Protection Manager

App Owner

Service Model

Service Model

Cloud Matrix


Service Infrastructure

Apps

Gover-nance

강력한 Cloud는..


결론 | Cloud + Big Data + Mobility

Cloud Mobility

Enabling IT Services Generating Business Value Enhancing Productivity

• 적응력 • 쉬운 확장과 강력함 • 유연성 및 연결 • 비용 절감

• 새로운 서비스 생성 • 차별성 그리고 가치 창조 • 비즈니스에 대한 통제

• 지속적 서비스 제공 • 협업 • Connected Enterprise

정책 / 관리 / 보안 / 거버넌스 / 변화 관리

기업의 비즈니스 경쟁력 및 선도적 지위 확보를 위한 핵심 솔루션

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

감사합니다.

http://www.hpmicrosoftprivatecloud.com

http://www.hpmicrosoftprivatecloud.com/

http://www.hpmicrosoftprivatecloud.com/