the definitive guide to a website redesign
DESCRIPTION
One of the biggest challenges facing any marketing team is optimizing their website so that it helps support their online goals. Do you understand how to combine web marketing strategy, design & usability, SEO, information architecture, social media and lead capture to deliver ROI for your next website?TRANSCRIPT
The Definitive Guide to a Website Redesign: Everything you need to redesign a website effectively from conception to launch.
Presented by:Richard Sharp and Amberlie Denny
#1. It’s all about timing.
Doing a redesign at the wrong time, is DANGEROUS.
The big question is: Who should do a redesign and why?
# 2. Don’t get started on the wrong foot.
If you don’t know what ISN’T working, you don’t know where to improve.
Get started on the right foot: Do a comprehensive audit.
# 3. Your website goals define website requirements.
If you don’t know where you want to go, how do you know what you need to get there?
Don’t get more or less thanyou actually need.
What might your website goals be?
# 4. Manageability is essential for ongoing success.
Your website needs to be USABLE and SUSTAINABLE, or else it won’t grow with your organization.
If your website isn’t optimizedfor usability, then it isn’t then it isn’t optimized for the customer experience.
# 5. Structuring your site effectively makes it better for search engines AND humans.
Developing a strong Information Architecture helps keep your site organized.
# 5. Attracting people to your site, and engaging them once they’re there is reliant upon strong content.
People are attracted to content. the better your content isthe more people will come to you.
Unfortunately, you can’t just makesomething compelling once. You need an ongoing strategy.
# 6. Basic Demand Generation is how you get people to your website.
Optimized Demand Generation is how you make them stay.
Your Demand Generation strategy needs to be a well-oiled machine.
Demand for your brand is key to building a community of fans.
# 7. The last minute details make all the difference.
Launching successfully relies upon you getting those details right.
Launching isn’t the end of a process. It’s a process in itself.
# 8. Launch is only the beginning.
There is a long optimization road ahead.
The launch of your website is the start of your optimization process.
Launch.
Contact me!
Richard Sharp, VP Marketing
604.484.8453
Follow our blog at http://www.marqui.com/blog
Follow us on Twitter @Marqui_CMS
Thank You!
Image Sources
• http://www.flickr.com/photos/exfordy/128576390/sizes/o/• http://www.flickr.com/photos/jon_marshall/260978898/sizes/l/• http://www.flickr.com/photos/uwebkk/4114774698/• http://www.flickr.com/photos/nasahqphoto/4109862241/sizes/l/• http://www.flickr.com/photos/massenpunkt/47436435/sizes/z/• http://www.flickr.com/photos/joeshlabotnik/3707230247/sizes/l/• http://www.flickr.com/photos/hensever/4827196010/sizes/l/• http://www.flickr.com/photos/london/2424648436/sizes/l/• http://www.flickr.com/photos/davo39/24860585/sizes/l/• http://www.flickr.com/photos/peterfuchs/1239380935/sizes/l/• http://www.flickr.com/photos/mukumbura/4043364183/sizes/l/• http://www.flickr.com/photos/goodrob13/2664214748/sizes/l/