the evolution and future of search advertising

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Evolution and Future of Search Advertising by Bing Ads

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Post on 11-May-2015

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A look a back at where the search advertising industry has been and where it might be headed.

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Page 1: The Evolution and Future of Search Advertising

Evolution and Future of

Search Advertising

by Bing Ads

Page 2: The Evolution and Future of Search Advertising

“Study the past if you would define

the future”Confucius

Page 3: The Evolution and Future of Search Advertising

1994The modern Web is born

Page 4: The Evolution and Future of Search Advertising

1997Portalsand directories begin to monetize through CPM banner ads

Page 5: The Evolution and Future of Search Advertising

1999Google has <1% market share

Page 6: The Evolution and Future of Search Advertising

1999GoTo.com files patent for pay-per-click search ads

Page 7: The Evolution and Future of Search Advertising

2000Google launches AdWords

Page 8: The Evolution and Future of Search Advertising

2002Google introduces CPC bidding, calling it “AdWordsSelect”

Page 9: The Evolution and Future of Search Advertising

2005 Microsoft announces MSN adCenter

Page 10: The Evolution and Future of Search Advertising

2007 eMarketerdeclares “The Search Wars Are Going Mobile”

Page 11: The Evolution and Future of Search Advertising

2010 Microsoft and Yahoo join forces

Page 12: The Evolution and Future of Search Advertising

2012adCenterrebrands to Bing Ads

Page 13: The Evolution and Future of Search Advertising

2012Facebook launches sponsored search results

Page 14: The Evolution and Future of Search Advertising

2013Google launches “Enhanced Campaigns”

Page 15: The Evolution and Future of Search Advertising

The Future

Page 16: The Evolution and Future of Search Advertising

Facebook web search ads could lead to considerably more volume

Page 17: The Evolution and Future of Search Advertising

Evolving inputs, such as image search, could create new mobile opportunities

Page 18: The Evolution and Future of Search Advertising

Trajectory aware ads could know where you’re heading for targeting

Page 19: The Evolution and Future of Search Advertising

Integration of social and search could expand behavioral targeting

Page 20: The Evolution and Future of Search Advertising

Wearable devices open a whole new device category

Page 21: The Evolution and Future of Search Advertising

Connected devices could lead to broad convergence of display and search ads

Page 22: The Evolution and Future of Search Advertising

“The best preparation for good work

tomorrow is to do good work today.”Elbert Hubbard

Page 23: The Evolution and Future of Search Advertising