the evolution and future of search advertising
DESCRIPTION
A look a back at where the search advertising industry has been and where it might be headed.TRANSCRIPT
Evolution and Future of
Search Advertising
by Bing Ads
“Study the past if you would define
the future”Confucius
1994The modern Web is born
1997Portalsand directories begin to monetize through CPM banner ads
1999Google has <1% market share
1999GoTo.com files patent for pay-per-click search ads
2000Google launches AdWords
2002Google introduces CPC bidding, calling it “AdWordsSelect”
2005 Microsoft announces MSN adCenter
2007 eMarketerdeclares “The Search Wars Are Going Mobile”
2010 Microsoft and Yahoo join forces
2012adCenterrebrands to Bing Ads
2012Facebook launches sponsored search results
2013Google launches “Enhanced Campaigns”
The Future
Facebook web search ads could lead to considerably more volume
Evolving inputs, such as image search, could create new mobile opportunities
Trajectory aware ads could know where you’re heading for targeting
Integration of social and search could expand behavioral targeting
Wearable devices open a whole new device category
Connected devices could lead to broad convergence of display and search ads
“The best preparation for good work
tomorrow is to do good work today.”Elbert Hubbard