the fastest way to drive startup growth - phil fernandez, marketo
TRANSCRIPT
Build Growth into Your DNA Phil Fernandez Chairman and CEO
JMP Hot 100 for 2015
66% Use Marketo
The Fundamental Recipe For
GROWTH YOUR
CUSTOMERS
Today’s World
2900 Marke+ng & Sales
Messages Per Day
Customers Are In Control
66% to 90% of a Buyer’s Journey Today is Self-‐Directed
PERSONAL RELATIONSHIPS
21APR
22APR
23APR
14APR
22APR
Credit Card
1998
Home Mortgage
2007
Life Insurance
2015
SHARED PURPOSE
SCALE
Build Growth into Your DNA Phil Fernandez Chairman and CEO