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The Female Fans of Korean Dramas in Taiwan: Examining

Their Viewing Experience and Identification Process.

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The Female Fans of Korean Dramas in Taiwan: Examining

Their Viewing Experience and Identification Process.

StudentChia-Ping Kuo AdvisorShu-Chu Li, Ph.D

Institute of Communication Studies National Chiao Tung University

Abstract

With high-quality production, Korean Dramas become very popular

in Taiwan. This study attempts to examine the viewing experience of

the female fans of Korean dramas in Taiwan. Two methods, focus group

discussions and intensive interviews, were adopted to collect data for the

study. Using purposely sampling, this study selected 20 females who

were regular viewers and who were also classified as the fans of Korean

Dramas as the study sample. The data analysis shows that the reasons

these subjects offered for viewing Korean Dramas were very different

from those fans of other types of dramas, in particular, from those fans of

Japanese dramas. Furthermore, these respondents also obtained various

pleasures from viewing Korean Dramas, which is consistent with the

findings of past studies regarding the viewing experiences of the fans of

other types of programs. More detailed findings were discussed in the

thesis.

KewordsKorean TV drama, Identity, Fandom, Social learning.

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