the first fifteen minutes : at media 2011 london
DESCRIPTION
A presentation by Daniel Burka, given at the At Media 2011 Conference in London, UK.TRANSCRIPT
The first 15 minutes
Designing great new user experiences
Daniel Burka
@dburka
1 hour 5 minute walk
RULE ONEUnderstand your new visitor
Credit: Flickr user ‘Ian Hampton’
RULE TWODate before you propose
Credit:Flickr user‘Ninjam83’ RULE THREE
Introduce the experience in phases
RULE FOURExperience education
Credit: Flickr user ‘Hayley Young’
Credit: Flickr user ‘FHKE’
Credit: Flickr user ‘Leo Reynolds’
... glass houses
Credit: Flickr user ‘x-ray delta one’
Photo credit: Jeremy Keith
“We design for ourselves first”
Jason Fried, 37 Signals
Credit: Scarleth White
Design with empathy Backed by research and data
1 Front-load the new user experience
2 Express trip to your ‘ah ha’ moment
3 Education as an experience
1 Date before demanding commitment
Get your users invested before you propose
Credit: Flickr user ‘Ben Haisch’
“Save your progress”
Help people make something they’d hate to lose.
Credit: Flickr user ‘karpov the wrecked train’
Or provide a treasure map
That thing over the wall is worth your investment
Credit: Flickr user ‘Fanboy 30’
2 Understand your new user
Don’t bury the lead
Credit: Flickr user ‘Mike Bailey-Gates’
Discovering the “Ah ha” moment
But then...
5%
2004 20102005 2006 2007 2008 2009
200 MM
300 MM
400 MM
500 MM
5%
100 MM
Rob is new to Facebook.
Suggest friends for Rob
Suggest a profile picture
Rob is new to Facebook.
Suggest friends for Rob
Suggest a profile picture
4,000,000 per day
50,000 per day
Researching New Users
Teach new people without relying on a textbook
Credit:Flickr user
‘kcolwell’
3 Make education an experience
Cut the Rope
Cut the Rope
Cut the Rope
Cut the Rope
Cut the Rope
See your new user experience with fresh eyes
Get newcomers invested right away
Find your ‘aha moment’ and get to it quickly
Set small goals that expand into larger ones
Teach by doing as well as by telling
Don’t neglect your new user experience
Thanks! Questions?
Slides will be at slideshare.net/dburka tomorrow
Honest feedback to @dburka or [email protected]