Advertising in the digital age It’s all about socialising, sharing and creating

Marco Derksen September 2010

Future of Interactive advertising

Advertising in the digital age Cases

  http://www.spinawards.nl/   http://www.creativeshowcase.net/   http://www.liaawards.com/   http://www.oneclub.org/os/osi/showcase/?year=2010   http://www.webaward.org/   http://www.webbyawards.com/   http://adsoftheworld.com/   http://www.canneslionsarchive.com/ (payed)

Advertising in the digital age Case: G-Star's Next Raw Reporter

Advertising in the digital age Case: Stanislav (Ministerie van Justitie, Veilig Internet)

Advertising in the digital age Case: Amstel Teamlink (Heineken)

Advertising in the digital age Case: Wieckse Zonneradar (Heineken)

Advertising in the digital age Case: Walk-in Fridge (Heineken)

Advertising in the digital age Case: Walk-in Fridge (Heineken)

Advertising in the digital age Case: Walk-in Fridge (Bavaria Spoof)

Advertising in the digital age Case: Walking Fridge (Grolsch)

Advertising in the digital age Case: Walking Fridge (Grolsch)

Advertising in the digital age Case: Walking Fridge (Grolsch)

Advertising in the digital age Case: Walking Fridge (Grolsch)

Advertising in the digital age Case: Walking Fridge (Grolsch)

Advertising in the digital age Case: Walking Fridge (Grolsch)

Advertising in the digital age Case: Wanna be Friends (Hi)

Advertising in the digital age Case: Wanna be Friends (Hi)

Advertising in the digital age Case: Wanna be Friends (Hi)

Advertising in the digital age Case: Wanna be Friends (Hi)

Advertising in the digital age Case: Code Red (Nike)

Advertising in the digital age Case: Green Party, UK

Advertising in the digital age Case: London Fashion Week (sponsored by Mercedes-Benz)

Advertising in the digital age Case: Facebook Showroom (IKEA)

Advertising in the digital age Case: Unbox the banner (IKEA)

Advertising in the digital age Case: Graffiti (AIDES)

Advertising in the digital age Case: The Perrier Mansion

Advertising in the digital age Case: Uniqlo Lucky Switch

Advertising in the digital age Case: Need for Speed SHIFT Banner Tournament

Thx! The past, present and future of media