the future of social listening

The future of social listening

Will McInnes, CMO

@willmcinnes

@brandwatch

© 2013 Brandwatch | www.brandwatch.com 2

Quick background/

@willmcinnes @brandwatch


Research Measurement

Monitoring


4© 2013 Brandwatch | www.brandwatch.com

The plan, yo.


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Just 3 things

© 2013 Brandwatch | www.brandwatch.com

A. Present day ‘social listening’

B. Emerging use cases

C. The future


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PET!




C. The future

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PET!




C. The future


Present day



OODA



1. Realtime, yo!



Y’know.


Social data-driven PR strategies

#ChosenByMe



Pairing social metrics with IRL


Linking social metrics to business metrics



‘Social analytics for agencies’ panel

http://bit.ly/1fmjWRI

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Quick recap


1. Realtime

2. Social data-driven stories

3. Linking social metrics to business metrics



Emerging use cases

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Driving ‘intent to purchase’


@willmcinnes

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Social across the enterprise/


Altimeter – The State of Social Business 2013



Power of data to change behaviour

@willmcinnes

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Quick recap


1. Driving intent to purchase

2. Extending social across the biz

3. Visualizing social data for impact



3. The future

@willmcinnes

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Quick recap


1. TripAdvisor for everything

2. No secrets left

3. Physical / wearable / social



Come and say hello to me and

Nadia

@brandwatchwww.brandwatch.com

Social Media