#SMX #22A3 @MobileMoxie

Cindy Krum / Emily Grossman / Ashley Berman Hale

“The Great Debate”

PWAs or Native Apps?

#SMX #22A3 @MobileMoxie

Cindy Krum / Emily Grossman / Ashley Berman Hale

“The Great Debate”

PWAs or Native Apps?

#SMX #22A3 @MobileMoxie

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Cindy Krum@Suzzicks

#SMX #22A3 @MobileMoxie

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Emily Grossman@Goutaste

#SMX #22A3 @MobileMoxie

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Ashley Berman Hale@BermanHale

#SMX #22A3 @MobileMoxie

TOPIC #1: Platform Basics

• What are Native Apps?• Why do people usually like Native Apps over websites?• What are the pain points of Native Apps?

• What are PWAs?• What advantages do PWAs have over regular websites and

Native Apps?• What are the pain points of PWAs?

#SMX #22A3 @MobileMoxie

TOPIC #2: SEO for PWAs vs. SEO for Native Apps

• How do you ‘SEO’ a native app?• What is ASO and App Packs?• What App Indexing?• Is there a rankings boost for Native Apps?

• How do you ‘SEO’ a PWA?• What are the most common problems SEOs will encounter?• Is there a rankings boost for PWAs?

• Is SEO easier for PWAs or Native Apps?

#SMX #22A3 @MobileMoxie

TOPIC #3: PWAs, Apps & Security

• What are the security requirements for Native Apps? Progressive Web Apps?

• How does HTTPS Impact Apps & Web Differently?

• Why is HTTPS a mobile issue?• Common Mobile Hacking Scams

• Why is HTTPS an SEO issue?• New & upcoming browser handling for security

#SMX #22A3 @MobileMoxie

TOPIC #4: The Future

• Is the future more App or Web focused?• What is the deal with AMP, PWA & PWAmp?• Do Google Home & things like that count as

mobile?• How will the Cloud play into the future of Mobile

Marketing?

#SMX #22A3 @MobileMoxie

Thank You!

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