the individual in the institution: integrating the user experience by michael clarke, silverchair
DESCRIPTION
Mobile access to content is becoming increasingly prevalent and important as powerful mobile devices such as smartphones and tablets gain wider adoption. According to a study by the Pew Research Center (Smith, 2010), 59% of all adults access the internet wirelessly via laptop or mobile phone and 38% of all adults access the internet via mobile phone. This shows that users are increasingly willing and able to effectively use websites and access non-email information on such devices. Since their introduction a few years ago, we see a strong move towards devices with sophisticated mobile operating systems (OSes), primarily Apple’s iOS (iPhone) and Google’s Android, and away from less capable devices, e.g. “feature phones” that run simpler OSes such as Symbian. This demonstrates that these platforms are now mature enough with respect to usability and capability that average users are no longer intimidated by them. Additionally, single-purpose “e-reader” devices, such as the Amazon Kindle, used primarily for consumption of long-form content such as eBooks are also capable platforms for academic content delivery. The combination of relatively low cost, a reading experience as comfortable as paper, easy portability and the ability to carry large amounts of content in a small form factor has proved compelling to users. Users also use different devices according to context, and want to seamlessly transition between these contexts and devices as they move among different environments. Therefore, increasingly, publishers will offer features and functionality for mobile devices that recognize the importance of user transitions between multiple devices and contexts and facilitate the types of activities users need when making such transitions. The presentation will present a review of mobile platforms capable of delivering academic content to the end user and the existing authentication methodologies available to institutional administrators for controlled delivery.TRANSCRIPT
1 Copyright © 2011 SILVERCHAIR Information Systems
THE INDIVIDUAL IN THE INSTITUTION: INTEGRATING THE USER EXPERIENCE
MICHAEL CLARKETHE CHARLESTON CONFERENCENOVEMBER 4, 2011
2 Copyright © 2011 SILVERCHAIR Information Systems
MOBILE AUTHENTICATION: THE CHALLENGE OF INSTITUTIONS
3 Copyright © 2011 SILVERCHAIR Information Systems
Mobile Authentication & Institutional End Users▶ Institutional users expect remote
access to the institution’s subscribed content.
▶ Remote access via laptop/desktop once user is authenticated to the institution’s network (via IP address, VPN, Athens, Shibboleth).
▶ Most mobile use does not happen on the institution’s network.
4 Copyright © 2011 SILVERCHAIR Information Systems
Mobile DevicePairing or Vouchers
Pairs an institutional license with particular mobile devices
5 Copyright © 2011 SILVERCHAIR Information Systems
Mobile DevicePairing or Vouchers
Some systems require the user to request a pairing code
6 Copyright © 2011 SILVERCHAIR Information Systems
Other systems create a pairing automatically when the user connects a mobile device to the institution’s WiFi network
Mobile DevicePairing or Vouchers
7 Copyright © 2011 SILVERCHAIR Information Systems
A browser cookie maintains the pairing for a limited period of time (typically 30 – 90 days).
Mobile DevicePairing or Vouchers
8 Copyright © 2011 SILVERCHAIR Information Systems
Device Pairing Advantages
▶ Simple.▶ Secure – code is good for a limited
period of time.▶ Ties device access to institutional usage
reports.
9 Copyright © 2011 SILVERCHAIR Information Systems
Device Pairing Disadvantages
▶ User experience not integrated▶ User settings/personalization does not
carry to the device▶ No information about who is using the
device▶ Challenges with users who are
physically separated from institution at pairing setup/renewal.
10 Copyright © 2011 SILVERCHAIR Information Systems
Is there another solution?
This is a rhetorical question.
11 Copyright © 2011 SILVERCHAIR Information Systems 11
Account-based mobile authentication
Silverchair’s preferred method of mobile authentication.
12 Copyright © 2011 SILVERCHAIR Information Systems
TRADITIONAL REASONS WHY INSTITUTIONAL USERS CREATE INDIVIDUAL ACCOUNTS
13 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
15 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
16 Copyright © 2011 SILVERCHAIR Information Systems
17 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
18 Copyright © 2011 SILVERCHAIR Information Systems
19 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
20 Copyright © 2011 SILVERCHAIR Information Systems
21 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
22 Copyright © 2011 SILVERCHAIR Information Systems
23 Copyright © 2011 SILVERCHAIR Information Systems
24 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
25 Copyright © 2011 SILVERCHAIR Information Systems
26 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
27 Copyright © 2011 SILVERCHAIR Information Systems
▶To sign-up for/configure alerts
▶To save/bookmark content
▶Educational activities
▶To save site configuration
▶To receive better recommendations
▶To submit an article
Reasons why individuals authenticate
Account based authentication is already commonplace. We are
simply leveraging what many users are already doing to provide a
mobile authentication that identifies who the user is to provide a more
integrated user experience.
28 Copyright © 2011 SILVERCHAIR Information Systems 28
Account-based mobile authentication
User: Robert SmithInstitution: Psychiatric UniversityEmail/username: [email protected]
29 Copyright © 2011 SILVERCHAIR Information Systems
tv
On Institutional Network
30 Copyright © 2011 SILVERCHAIR Information Systems
tv
Account Affiliated to Institution
31 Copyright © 2011 SILVERCHAIR Information Systems
Outside University Network
32 Copyright © 2011 SILVERCHAIR Information Systems 32
33 Copyright © 2011 SILVERCHAIR Information Systems
34 Copyright © 2011 SILVERCHAIR Information Systems
35 Copyright © 2011 SILVERCHAIR Information Systems
▶ Simple. Users are already using this authentication method for other purposes
▶ Secure – user must sign in to product periodically via institutional network
▶ Integrated user experience▶ Usage rolls up under existing institutional
usage statistics▶ Users can set-up/renew account from
anywhere (including remotely via VPN)
Account-Based Mobile Access Advantages
36 Copyright © 2011 SILVERCHAIR Information Systems
▶ Users that do not already have an account have to set one up
▶ You have to remember your user name and password occasionally (a cookie will store it for you after you log in the first time) or use the auto-retriever and we will e-mail to you instantly.
Account-Based Mobile Access Disadvantages
37 Copyright © 2011 SILVERCHAIR Information Systems
MICHAEL CLARKEEXECUTIVE VICE PRESIDENT