The influence of consumers event quality perception on destination image

00353002 00353006 00353018 00353038 The influence of consumers event quality perception on destination image

AbstractIntroductionReview of literatureMethodResultDiscussion

Abstract (1/2)PurposeDesign/methodology/approach(CFA)Cronbachs alpha(SEM)451

Abstract (2/2)FindingsOriginality/valueIntroduction (1/8)/(Ritchie,1996)(Green and Chalip,1998)(Getz,1998)EX1992625(Crompton,1999)

Introduction(2/8)(Allen et al., 2002 ; Fredline and Faulkner, 1998)(EX)(EX)( ; Lee et al., 2005)(Hall and Hodge, 1996 ; Kim and Morrison ; Richie and Smith, 1991 ; Richie and Y angzhou, 1987 ; Smith, 2005)

Introduction(3/8) (EX ; Richie and Smith, 1991)(Park et al., 2008)(EX)(EX PGA championship, )

Introduction (4/8) (EX) (EX ; Moon et al., 2009)

Introduction (5/8)(EX)(EX ; Kruasse, 1998)(Arthur and Andrew, 1996 ; Mihalik and Simonetta, 1996)Introduction (6/8)(EX)(Getz, 1997)(Petrick et al., 2001)

Introduction (7/8)

Introduction(8/8)

?

(EX)(EX)?

Review of literature (1/10)Event/service quality.Bitner and Hubbert, 1994,Gronroos, 1990,(Bitner, 1992),. (Rust and Oliver, 1994)( McDougall and Levesque, 1994)

Review of literature(2/10), (Oliver, 1980; Cronin and Taylor, 1992), (Chelladurai and Chang, 2000; Reeves and Bednar, 1994; Zeithaml et al., 1990)

Review of literature (3/10)SERVQUALParasuraman1988RECQUAL (Crompton et al., 1991), SERVICESCAPE (Bitner, 1992),SERVPERF (Cronin and Taylor, 1992)QUESC (Kim and Kim, 1995),TEAMQUAL (McDonald et al.,1995)SPORTSCAPE (Wakefield et al., 1996)CERM-CSQ (Howart et al., 1996) SSQRS (Ko and Pastore, 2004, 2005)

Review of literature (4/10)(Wakefield and Blodgett ,1999), (e.g. Berry, 1980; Lovelock, 1980; Parasuraman et al., 1985; Shostack, 1977)(Parasuraman et al. 1985, 1988)

Review of literature (5/10),Review of literature (6/10)Brady and Cronin (2001), Wakefield and Blodgett (1999), and Ko and Pastore (2004, 2005)Review of literature (7/10)Destination image (Chalip et al., 2003). (Fakeye and Crompton, 1991). (Echtner and Ritchie, 2003) (Reynolds, 1965)(Telisman-Kosuta, 1989)(Gartner, 1993; Goodall, 1990; Keane,1996; Woodside and Lysonski, 1989)

Review of literature (8/10)(Fridgen, 1984; Gartner, 1993)(Murray and Vogel, 1997)(Chalip, 2006).

Review of literature (9/10)/

Review of literature (10/10)Fishbeins (1967), Baloglu and McCleary (1999a, 1999b), and Garnters (1989, 1993)

Method (1/8):45154.132.640-4965.25524.230.848;20(120)Method (2/8)Ekinciet al. (2003)::

Method (3/8)17(Baloglu and McCleary, 1999a, 1999b; Fishbein, 1967; Gartner, 1993; Myers,1992; Pike and Ryan, 2004):///(Echtner and Ritchies,1993)://///(Russell et al. 1981,Hosany et al. 2007, and Walmsley and Young 1998):3215

Method (4/8)2009487475451

Method (5/8)(normed chi-square; 2/df ):1< 2/df 0.7>0.5

Discussion(1/5)

Discussion(2/5) (Bieger et al., 2003; MacCartney, 2005; Richie and Smith, 1991; Richieand Yangzhou, 1987) and is further confirmed by Ritchie (1996), Getz (1991)

Kaplanidou and Vogt (2007) (Baloglu, 2001; Chelladurai andChang, 2000).Discussion(3/5),,,,,/

Discussion(4/5)(Dabholkar et al., 1996). (Cronin and Taylor, 1992;Parasuraman et al.,1991).,(Baker et al., 1994; Bitner, 1992; Brady and Cronin, 2001). Discussion(5/5)Managerial implications(1/2),,Managerial implications(1/2)(1/2)

(2/2)The End