the inhouse and the agency seo should be friends

The Agency & the In-House SEO should be Friends

{ a plea from the heart max brockbank | @maxormark

Who the hell is this guy?

§  Married with one wife §  Two kids + cat §  Trained as an engineer §  20+ years in print

journalism & content websites

max brockbank | @BiginSEO

Who the hell is this guy?

§  Married with one wife §  Two kids + cat §  Trained as an engineer §  20+ years in print

journalism & content websites

§  6 years in SEM agencies §  SEO Director for Hilton Worldwide §  Head of Search for AlexAndAlexa.com


#1 { In-House vs Agency


§  Agency


§  Agency §  In-‐House


§  In-‐House


§  In-‐House §  C-‐Level Boss


§  C-‐Level Boss §  The Bo5om Line


§  C-‐Level Boss §  PPC


Why PPC Rules at C-Level §  Instant gra<fica<on §  Visible costs §  Transparent returns §  Obvious RoI §  Full repor<ng


Why PPC Rules at C-Level §  Instant gra<fica<on §  Visible costs §  Transparent returns §  Obvious RoI §  Full repor<ng §  “The more you spend the more you get back”


#2 { PPC vs SEO


PPC


SEO


SEO

Link Building

Social Media

Enhanced Content

Microdata

Online PR

Domain Authority

Stuff

Things


SEO


Make SEO Rule §  Instant gra<fica<on §  Visible costs §  Transparent returns §  Obvious RoI §  Full repor)ng


#3 { Help the In-House SEO


Make SEO “Bottom-Line” Friendly §  Document change §  Itemise costs §  Keep in regular contact §  Suggest innova<on §  Explain what you’re doing


Show your workings §  Annota<ons §  Google Docs §  Excel §  Daily email


Show your workings §  Annota<ons §  Google Docs §  Excel §  Daily email

§  Consistency §  Clarity §  Simplicity


Thankyou { for listening em: [email protected] tw: @BiginSEO G+: [email protected]

the inhouse and the agency seo should be friends

Business