The introduction of Agriculture The introduction of Agriculture Information & Communication Information & Communication

Technology (ICT)Technology (ICT)

Wuhan Tianyu Information Industry Co., LtdJul. 2010

一、一、 Business Introduction

二、二、Network Structure

三、三、 Business process

四、四、 Platform Value

1.11 、、 Business introduction

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““What isWhat is Agriculture ICTAgriculture ICT”” ““Agriculture ICTAgriculture ICT””ApplicationApplication TargetTarget FeesFees

What isWhat is Agriculture ICT -1Agriculture ICT -1

Agriculture ICT is based on the “harmonious rural information” as Agriculture ICT is based on the “harmonious rural information” as

the goal to “new socialist countryside” construction as an the goal to “new socialist countryside” construction as an

opportunity to launch a set of information integration, publish, opportunity to launch a set of information integration, publish,

query, service response, and information feedback as one of the query, service response, and information feedback as one of the

whole process interactive science and technology information whole process interactive science and technology information

service platform. service platform.

What isWhat is Agriculture ICT -2Agriculture ICT -2

Agriculture ICT is to send SMS, MMS forms to farmers Agriculture ICT is to send SMS, MMS forms to farmers

regularly regularly updated information on agricultural supply and

demand, price quotes, agricultural science and technology

dynamics, and various related information such as agricultural

policies and regulations. Farmers can also send short message,

mobile Internet access and other ways to obtain the

information they need. Peasant can receive free information on

agricultural supply and demand, price quotes, Science &

Technology and various policies and regulations and other

information at home, thereby effectively improving the

timeliness of agricultural information.

Agriculture ICT application frame -1Agriculture ICT application frame -1

Agriculture ICT application frame -2Agriculture ICT application frame -2

First of all, agriculture platform needs to collect related agriculture

data from resource provider by two ways:

• Government, for example weather bureau, agriculture Bureau, Price

Bureau, etc, and it can cooperate with local e-government system or

directly obtain information from e-government.

• On the other hand is marketing information, such as farmers markets, labor markets and wholesale markets, such information can only be obtained through resources cooperation. Obtaining data, through information and experts such as data classification and review process, the formal letter of Agriculture database. Finally farmers through various access methods, such as the Internet, SMS, WAP and telephone inquiries related to agricultural information, farmers can also publish their own supply and demand information and online advice.

Target customerTarget customer

• FarmersFarmers

• Essential agriculture institution Essential agriculture institution

• Any agriculture associationAny agriculture association

FeesFees

Name Code Price Service code

Helpful info. NHB0019901 Free 12582380001

Agricultural price Po NHB0019902 Free 12582380002

Farm topics NHB0019903 200 12582380003

Nongjiale NHB0019905 200 12582380004

Crops NHB0319901 200 12582380005

Xinhua ICT NHB3119901 200 12582380006

Tips NHB0019906 200 12582380007

Weather report NHB3119902 200 12582380008

Wealth info. NHB3719901 200 12582380009

Cotton and oil NHB3719902 200 12582380010

Aquatic animal NHB3719903 200 12582380011

Technology 110 NHB3719904 200 12582380012

1.22 、、 Network Structure

Network Structure Network Structure intro.

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Network Structure

Network Structure Explanations

The entire “agriculture ICT” is composed with network, application server, stored system,

backup system.

Agriculture ICT by two Cisco's PIX 525 Firewall access the operator's network, the access

layer selected two high-performance Cisco 4507 enterprise-class switches, for this

"agricultural ICT" applications and other business systems like access into the above

systems are backed up each other with double machine;

Internet users log in agricultural ICT systems, and ICT systems by farmers to send data to

the operator's SMS gateway, and then by the GMS network to send information to mobile

users.

1.33 、、 Business process

Business open processBusiness open process Information publish processInformation publish process

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Business open process- by upload short messageBusiness open process- by upload short message

Users send orders or cancel commands to 12,582, the second confirmation with the users of agricultural information and communication platform for the data synchronization platform to ADC, ADC platform to be returned to synchronize data and ICT platform in the agricultural relationship between synchronization order, the Rural Credit issued to users through platforms opened or cancelled prompt message.

Business open process-BOSS platform openingBusiness open process-BOSS platform opening

By the operating unit personnel, the BOSS platform, order or cancel [single or batch], BOSS platform to synchronize data to the ADC platform, ADC platform to be processed and returned to normal agricultural ICT platform, the user ordering relations in agriculture before ICT platform effect.

Account open process:

Information publish processInformation publish process

Definition ： Send any message to customer from agriculture platform.

Classification ： Operator information publish process, resource information publish process, the association information release.

Operator information publish processOperator information publish process

Information collection operators to collect information on members of the platform, operators of information auditors audit the information released at the same time choose Association, through the audit, and information distributed to users.

Resource vendors publish processResource vendors publish process

Members of resource vendors collection resources on the platform to collect information, resource vendor auditors audit the information also can choose association, after initial audit, when have final appeal to the information, operator examiners can choose published by association, after passing the final appeal, information distributed to the users.

Association publish process -1Association publish process -1

• According to Association requirements, information dissemination is divided into two ways:

published by Association after have final appeal, (published by Association after have the second

trial: checked by association and published by operators after have final appeal).

• Association Final Release: Association information collector collect information on platform,

association information auditor charge Final auditors (and choose Association at the same time),

information distributed to the users after have final appeal.

Association publish process -2Association publish process -2

Published by association after have the second trial： Association information collector collect the information on the platform, the

information checked by association information auditors and the auditors choose Association at the same time, after pass the initial audit, the operator auditors charge final appeal to the information, the information distributed to the users after the final appeal.

1.四、四、 Platform value

Agriculture ICT ValueAgriculture ICT Value

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Agriculture ICT ValueAgriculture ICT Value

Agriculture ICT provide farmers timely and effective information from agriculture, meteorology and other related departments;

Help farmers to get rich, increase agricultural productivity; Satisfied farmers requirement on agricultural technologies and increasingly strong

demand on the market information; No matter how living in remote areas, farmers can get agricultural information by

order Agriculture ICT business.

Thanks!Thanks!

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