1

1ImpactsFusion2

4

5

6OOH Media(Out Of House)

7Internet

9Mobile

10IPTV MOD ?

12Digital SignageDOOH?

13 / 14 IMC 15 UMC 16 10

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4.

5.

6.

7.

8. Web 2.0, UGC, Mash-ups, RSS

20069.Tag, Folksonomy,

10.

29Internet /

30Web 1.0 Web 3.0Browse/ReadRead / WriteRead / Write /Execute / Agent

31Browse/ReadRead / WriteRead / Write /Execute / Agent

NetscapeAmazon, eBay

Banner AD Double ClickCPMKeyword marketingOverture, GoogleCPCInbound MarketingCPS/CPA32 / 33Content is KING!

34Search is Queen!

35/ / LBS

36Social is more than King & Queen

37

Lets Social381.SEOPPC2., RSS,4. 5. 6. 3. I, II39

/40Step 4: ROIStep 5: CLV41Mobile /

42SMS / MMS Pod Casting(GPS/LBS/MAP)

43

- QRCode,,,

44

Focus Media45

OUT-OF-HOMEMedia

46

OOH

47

POS

/

48

Content MgtServerRetail/Super MKTTransportationHospitalityVideo DocderSchedule Control Server

Video Source

PDP / LCD

Signage PlayerOther ControlDevice

49(NFC, QRCode) RFID

OOH !!50Watch the Minority Report VideoIPTV

5152IPTV TV shows, movie films, personal video clips from globalPSPiPod. On-DemandIPTV Portal? My IPTV? Google TV? iTV?...

!!

53Watch the Minority Report Video

1.,,1.,,2., CPM, Share of Voice,Impression2. Engagement, Response, Involve,Expression3.(1 to many),3. 1-1:4.,,,,4.,,,,5.5.6.(Push/Spam)6.7.7.8.8.9.9.10.ROI10.CUECPMCPRPGRP,Queue,CPM, CPC, CPA, Conversion RateCPRP =Cost Per Rating Point, GRP = Gross Rating Point

5821GRP2GRPCUECUECUECPRP CPRPSP RatingRating PointsRatingRatingx100GRP=Gross Rating Points10GRP10 A410CF A5% B610CF B4% C310CFC1% 10GRP4x5+6x4+3x1=4710GRP47%CPRPCost Per Rating Point CPRP

Push

Push it!!61

0987-XXX-1234

,

65?66New Marketing Labs, LLC | www.newmarketinglabs.com

Outbound Inbound67Outbound 68Inbound 69In/Outbound Marketing Outbound marketingInbound marketing(Push)(Find)YouTubePodcastingDMOpt-in email marketingRSS

70

71 jesswoo@gmail.com!! Q & A

72