the mobile publishing landscape: 10 things every developer should know june 2013
TRANSCRIPT
The Mobile Publishing Landscape: 10 Things Every Developer Should
KnowJune 2013
About GAMEVIL
About GAMEVIL
주요 게임주요 게임Top-Tier Mobile Games
Founded in 2000
220 employees
300M installs on iOS & Android
Los Angeles, Seoul, Tokyo & Beijing
10
GAMEVIL Partner Fund
201011 Ti-tles
201122 Ti-tles
201246 Ti-tles
Wider User Base
In-house Games
3rd Party Games
10 9 11
1 13 35
Internal R&D 3rd Party Sources
Developers 150700+ developers
(70 third-party companies)
Genre Core Gaming Various Genres
Strategy Long Term Time to Market
4
$10M (2011) + $10M (2012) GAMEVIL Partner Fund
Financials
•Notes - 2005~2009 : Based on K-GAAP Standards ; Parent company based accounting - 2010~2012 : Based on K-IFRS ; Consolidated based accounting
2005 2006 2007 2008 2009 2010 2011 2012 2013
8,890 10,182 10,362 15,378
24,403
30,615
42,753
70,200
100,000
1,793 944
1,498 6,239
13,609
15,634 17,489
24,100
30,471
1,653 1,185
953 5,280
11,827
14,794 16,101
22,400 26,716
Sales OP NI
(E)
Transformer GAMEVIL
Premium Games
$0.99 Games
Multiplatform
Distribution
Free to Play
3rd Party Publishing
Social Gaming
Games as a Service
Why Do You Need A Publisher?
Distribution is More Complex
Global Markets
Local Markets
Social Markets
Distribution Platforms
The Big Three Markets
3 out of the Top 5 Countries are in Asia!
Discovery is More Difficult
Discovery Problem
- More Apps are Published Daily- Burst Campaigns are Harder to do- User Acquisition Costs Are Rising- Larger User Base Required
Competition is Stiff
Stiff Competition
- More Players in Mobile (Console, Online PC, Social, Gambling)- Bigger Budget Development- User Quality Bar is Rising- Less Indie Success Stories
More Publishers Are Available
More Publishers
- First Round of Acquisition is Over- Less Venture Capital Interest- More Publishers with Huge User Base- More Companies with Cash- Messenger Platforms are Publishing too
Local Presence Is Becoming More Important
Local Presence
- Top Apps Are Different in Asia- User Acquisition Channels Are Different- Localization is A Must- Larger Local Social Networks- Local Live Operation is More Important
Kakao Subscribers
Almost 100M!
Top iOS and Android Games in Korea
1. 모두의마블 for Kakao2. Million Arthur 3. 마구마구 2013 for Kakao4. Wind Runner for Kakao5. Devil Maker for Kakao6. Puzzle & Dragon7. 카드의 신 삼국지8. Everytown for Kakao9. Clash of Clans10. Hello Hero for Kakao
1. 모두의마블 for Kakao2. Wind Runner for Kakao3. Cookie Run for Kakao4. 마구마구 2013 for Kakao5. Anipang for Kakao6. 다함께 삼국지 for Kakao7. 다함께 퐁퐁퐁 for Kakao8. Hello Hero for Kakao9. Everytown for Kakao10. Fish Friends for Kakao
LINE Subscribers
Top iOS and Android Games in Japan
1. Puzzle & Dragons2. LINE3. LINE Wind Runner4. プロ野球 PRIDE5. LINE POP6. NBA Dream Team7. Dragon League X8. Gundam Areawars9. LINE Bubble!10. Million Arthur
1. Puzzle & Dragons2. LINE3. 暴走列伝 単車の虎4. LINE Wind Runner5. プロ野球 PRIDE6. LINE POP7. クイズ RPG 魔法使いと黒猫の
ウィ8. LINE Bubble!9. 秘宝探偵10. LINE Pokopang
LINE Still Very Conservative on Launching New Titles Every Week
Live Operations Are Critical
- More Frequent Updates Delivered- More Live Op Specialty Required- More People!
Live Operations
Monetization Techniques are Improving
Retention & Monetization Bible
- Promotional Events- Competition & Cooperation - Accumulative Progression- Gacha System- Avatar & Pet Systems- Collections- Alternative Game Modes
The books are already written. You need them all!
More Concentration Required
Concentration
- Concentrate Your Resources- Quantity is Not Important- Publishers are Getting Pickier- Bigger Teams are Required
GAMEVIL in Korea – The Reality Check
16. Dark Avenger25. 이사만루 2013 KBO34. Fishing Superstars 39. 모리아사가 for Kakao53. 퍼펙트 프로야구61. Monster Warlord
3. 쿠키런 for Kakao
<
Rather have a Top 5 Game than a Handfull of Top 100 games!
Roles of Publisher are Evolving
GAMEVIL USA Organization
President
Employee
Manager
Employee
Finance, Admin & HR
SVP
Employee
Employee
Software Engineering
Director
User Acquisition
Marketing & PR
PublicRelations
Employee
CustomerSupport
Social Networks
Localization
Executive Producer
Employee
Live Production
Asst. Producer
CommunityManagement
ProducerProducer
Employee
Outsource Part Time
Employee
GraphicDesign
Employee
Manager
Roles
- Business Development- Production- Localization- Community Management- Customer Support- Graphic Design- User Acquisition- Public Relations- Engineering- Quality Assurance- Finance
More to Share
$4.9 Million Dollars A Day!
- Distribution is More Complex- Discovery is More Difficult- Competition is Stiff- More Publishers Are Available- Local Presence is More Important- Live Operations are Critical - Monetization Techniques are Improving- More Concentration is Required- Roles of Publishers are Evolving- More to Share
Summary
