the money in the opensource

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. 开源的钱途 第一次活动:谈新的技术趋势和我们面临的机会 开源创新,融入硅谷IT产业 陈世欣 和家网CTO [email protected]

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Page 1: The Money in The Opensource

开源钱途

[email protected] Slide 1 of 47

.

开源的钱途

第一次活动:谈新的技术趋势和我们面临的机会

开源创新,融入硅谷IT产业

陈世欣 – 和家网[email protected]

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议程

• 为什么要用开源软件和开发工具?

• 对个人有什么好处?机会在哪里?

• 硅谷创业型公司对人的要求是什么?

• 未来的发展趋势: Web2.0, Web3.0, WebOS

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为什么要用开源软件和开发工具?

低成本创业的要求

• 大量熟悉该软件的人才,从社区中即可找到合适的创业伙伴

• 随着需求不断发展,免费的软件

• 几乎可以忽略的初始IT投入

• 学习路径短,新手上手快

• 从前人的智慧中学习和发展

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开源最适合的领域

• 在线服务网站、在线软件应用

– 低成本启动

– 快速开发,所有的好主意很快能实现

– 快速响应,所有的产品特性能得到迅速响应

– 不断完善网上服务,快速验证和调整商业模式

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创业趋势

• 创业公司小型化

– 一般技术团队初始只有几个人

– 许多创业者把团队放在中国(Movoto),印度(slideshare.net)

• 自己支持创业

– 不需要风险投资

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国内的例子

• Douban.com豆瓣

– 一个人,Python• Javaeye.com

– 三个人,Ruby on rails• Caibangzi.com财帮子

– 三个人,Ruby on rails• Everydo.com

– 三个人,Python (Plone)

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国外的例子

• Youtube.com– Python

• MochiMedia, MochiAds, MochiKits– Python

• 43people,43things,43places – Ruby on rails

• 37signals.com– Ruby on rails

• Scribd.com– Ruby on rails

• Movoto.com– Python, C#

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新时代IT开发人员的选择

• 开发语言– Ruby on rails– Python– Perl– PHP

• 开源架构– Linux– Apache, lighttpd, or nginx proxying to Mongrel (or

using FastCGI). – MySQL, PostgreSQL, SQLite

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对个人有什么好处?机会在哪里?

• 好处

– 迅速成长

– 跟上时代发展的步伐

• 机会

– 加入国内优秀的创业团队

– 加入国外优秀的创业团队

– 自己创业

– 进入知名的大网站公司

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如何开始?谁能帮我?

• 自我成长

– 选择一个喜欢的方向

– 加入开源社区,边自学边问问题

• 社区帮忙

– 我们有很多朋友,可以帮你获得这些机会:

• 参加一个小团队,实习或者兼职

• 推荐好的工作

• 结识国外的朋友,让机会直接找到你

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硅谷创业型公司对人的要求是什么?

• Hiring Philosophy– Things we care about with hackers are

creativity, passion, incredible technical ability, and a drive to build interesting things. We don't care much about what programming languages you know right now. We like people who are creative enough to have built cool things on their own, and ambitious enough to want to do a startup.

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Reasonable candidates

• Reasonable candidates will have: – Experience building database backed

websites – In-depth knowledge of HTML, CSS, SQL, and

at least one web programming language – Experience with Ruby on Rails,Python, Perl,

PHP preferred – BS in Computer Science or equivalent

experience

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Ideal candidates

• Ideal candidates will have some of the following: – Have built a database-backed website all by yourself,

or with a very small group – Experience with a Web 2.0ish sort of project – Great ideas for websites, especially Scribd, and how

to improve them – Good instincts for making usable, intuitive user

interfaces – Sysadmin-level skills configuring linux and mysql– Experience with Javascript and AJAX

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Great programmers

• Great programmers will have:– Written some really cool app, mostly or

all by themselves – Some work experience (internships OK) – Strong general CS background – Evidence you're really smart – Drive to learn quickly and excellently

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未来的发展趋势: Web2.0, Web3.0, WebOS

“We are seeing that manifest in Web 2.0 and 3.0 will be a great extension of that, a true communal medium…the distinction between professional, semi-professional and consumers will get blurred, creating a network effect of business and applications.”

Jerry Yang, Yahoo CEO, Nov 2006

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Web 2.0

• Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived second-generation of Web based communities and hosted services — such as social networking sites, wikis and folksonomies — that facilitate collaboration and sharing between users.

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The Web2.0 Architecture of Participation

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Web 2.0 Concepts

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Web2.0? Bubble2.0? Not2.0?

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Suppliers, Resellers, Shops, Business

Pre Web 2.0 to Web 2.0

Professional Content Developers (Advertising, Marketing, PR -agencies, studios)

Mainstream Media (TV, movies, magazines)

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Suppliers, Resellers, Shops, Business

Web 2.0 clarified

C2C communications

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Web 3.0

• Web 3.0, a description of the recent evolution of the Web. – Web-based applications and desktops – Transforming the Web into a database – an "Executable" Web Abstraction Layer – An evolutionary path to artificial intelligence – The realization of the Semantic Web and

Service-oriented architecture (SOA) – it relates to socio-technological values

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Web 3.0 mashed

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Hub (bank) to spoke (member) banking

GetDistribution

RetrieveInformation

User Benefits1. Borrowers leverage their network of relationships to finance new projects

2. Lenders lend to borrowers they trust from their community3. Distribution across networks helps matching lenders with borrowers

Lending Club Social Finance ApplicationLeveraging OpenSocial

Member to memberbanking

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The future of web – Deploy

• Google’s App Engine• A full-stack, hosted, automatically scalable web application platform

consisting of Python application servers, BigTable database access … and GFS data store services.

• Amazon’s Web Services• SimpleDB, • Elastic Computing Cloud (EC2) • Simple Data Storage Service (S3).

• Microsoft SSDS • One of a number of developer-focused hosted services • It is working on BizTalk Services, which are workflow services that

extend the company’s BizTalk Server product. Microsoft also has unveiled beta versions of its Synchronization Framework, elements of which which sound an awful lot like the nearly abandoned WinFS(Windows File System).

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The future of web - Software

• Software as a Service(SaaS)– Gmail– Google Docs (offline editing)– 37signals– Saleforce– everydo

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The future of web - Data

• Applications to manage data– Document publishing – Scribd.com– SlideShare – Slideshare.net– Youtube – Video sharing.– Flickr – Photo sharing– Del.icio.us – Bookmark sharing

• Applications to do action– Paypal

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The future of web – Application

• Mashup (web application hybrid)– A mashup is a website or application that combines

content from more than one source into an integrated experience.

• Remixing information as users’ require– Movoto.com– www.chicagocrime.org– loc.alize.us– www.emokoo.com– www.pageflakes.com

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Mashup sources

• Advertising• Google AdSense, Yahoo Ads

• Blogging• Blogger

• Bookmarks– del.icio.us

• Events– Eventful, Upcoming.org

• Mapping– Google Maps, Yahoo Maps, MicrosoftVirtualEarth

• Media– YouTube, Flickr, Google Picasa

• News– BBC

• Shopping– Amazon, eBay

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What we can achieve with Web 2.0 and Mashups

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… delivering the lot as a utility

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[email protected] Slide 35 of 472008-4-19Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 35

Money in Mashups

Enterprise Data distribution, mash-ups to make money

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[email protected] Slide 36 of 472008-4-19Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 36

Money in Mashups

Housing sector using Maps [Microsoft Maps & Zillow]

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[email protected] Slide 37 of 472008-4-19Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices 37

Money in Mashups

Local advertising based on street maps [Yahoo]

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• Mashups are great, but a long way to go• There is money in it, lying in niche areas• Mashup Economy is small with very small

players• Mashups alone can’t be run as a business

for many people• The present APIs lack depth, vision in terms

of distributed data for mashups to grow and be an industry by itself

2008-4-19Mashups, Mindshare & Money - R.L.Narayanan / Equvia Webservices / narain at gmail.com 38

Summary

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The future of web – Web OS, Platform

• WebOS and Web operating system"the emergent Internet operating system" as an open collection of Web services.

» April 2002, Tim O'Reilly

• PlatformA "platform" is a system that can be programmed and therefore customized by outside developers, users and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate.

» Marc Andreessen

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The future of web – Web OS, Platform

• More Web Apps are for the social networks– People relationship/space– Myspace.com, facebook.com, Hi5.com– Wealink.com, Xing.com, Linkedin.com

• More Web apps will use the services from giants (Google, Yahoo, Microsoft, Amazon)– They will buy the greatest websites.

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The functions of Web OS / Platform

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Widgets & Plugins

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There are four types social network

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Web OS type one - Social networks

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Links

• http://www.programmableweb.com• http://www.googlemapsmania.blogspot.co

m/• http://www.webdirections.org/• http://web2.wsj2.com/• http://code.google.com/• http://www.wikipedia.org/

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陈世欣[email protected] 13671837961

http://http://wwwwww..51hejia51hejia.com.com

Q & A