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The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

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Page 1: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

The Monte Cristo Recipe

Cheese on Top

Top Layer – Toast

Meat in Middle

Bottom Layer - Toast

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 2: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

TITLE

1st Paragraph

Article Content

Closing Paragraph

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 3: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How to Create a BLOG Article

Title –

1. Maximum of 70 characters including spaces and punctuation

2. MUST have one Specific Search Term… such as Dallas Immigration Attorney

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 4: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How to Create a BLOG Article

1st Paragraph –

1. Maximum of 160 characters including spaces and punctuation

2. must ALWAYS be BOLD3. MUST HAVE the Specific Search Term included.4. the Primary Search Term as MUST BE a LINK to another

website for more information.

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 5: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How to Create a BLOG Article

Body of Article:

1. Should be 250 to 350 words. 2. About 4 paragraphs with 6-10 lines per paragraph.3. If over 500-600 words break into 2 parts.4. Call to Action

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 6: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How to Create a BLOG Article

Last Paragraph

1. MUST include the Specific Search Term, and2. Specific Search Term MUST be a link.3. General Info and, 4. Contact Info

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 7: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

What are Calls to Action?

1. Buy Now!

2. Call Now!

3. Sign Up Now!

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 8: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

What Motivates an Action?

1. Sense of Urgency: Limited Time

2. Limited Access: Competitive Advantage

3. Special Treatment: Self Esteem

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 9: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

So… what will it take to get on Page 1 of Google?

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 10: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How much ‘ballast’ does it take to support a visible presence?

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 11: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How big is your pond?

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 12: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

Easy

Harder

Harder Yet

Dang Near Impossible

Ponder Texas Chiropractor – 1-2 Articles

Plano Chiropractor – 5-20 Articles

Dallas Chiropractor – 15-50 Articles

Chiropractor – 100+ Articles

1-8 weeks

3-6 months

5-12 months

1-3 years

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 13: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How High Do You Want To Go?

How Much Weight Do You Carry?

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 14: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How Soon Do You Want ToBe On Page 1?

__ 12 __ 6 __ 3 __ 1

Months? Weeks? Days? Hours?

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 15: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

How Soon Do You Want ToBe On Page 1?

__ 12 __ 6 __ 3 __ 1

Months? Weeks? Days? Hours?

Almost Anything is Possible… for the right price.

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 16: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

$$Cost

CredibilityGreen Sheet

Dallas Morning News

D Magazine

Texas Magazine

Southern Living

The Economist

We place credibility on an Advertisement basedon the media platform where they see it.

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 17: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

$$Cost

CredibilityPR=0

PR=2

PR=4

PR=6

PR=8

PR=10

Google’s Ranking of Credibility and/or Importance of a Website or a Message

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 18: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

$$Cost

Credibility

PR=0PR=2

PR=4

PR=6

PR=8

PR=10

Page Rank is Logrthimic

MANA 3325 T-Th.Professor Thurburn

Marketing

Page 19: The Monte Cristo Recipe Cheese on Top Top Layer – Toast Meat in Middle Bottom Layer - Toast MANA 3325 T-Th. Professor Thurburn Marketing

Use Tools / Services that Increase Page Rank

MANA 3325 T-Th.Professor Thurburn

Marketing

SocialSites

E-zines

Directory Listings

Fee Based

Services


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