the new digital supply chain with warner bros. and marklogic

The New Digital Supply ChainMay 7, 2013Eddie Lee

Director Digital Media Initiatives, Warner Bros.

Matt TurnerChief Technologist, Media Solutions, MarkLogic

Copyright © 2012 MarkLogic® Corporation. All rights reserved.

We are the New Generation Database

Hierarchical Era“For your application data!”• Application- and hardware-

specific

Relational Era“For all your structured data!”• Normalized, tabular model• Application-independent query

• User control

Unstructured Era“For all your data!”

• Schema-agnostic• Massive scale• Query and search• Analytics• Application services• Faster time-to-results


Digital Supply Chain Background


The Switch to Digital Is On

The winners will meet the demands of the new digital audience


Online Ad Revenue

Digital Music Revenue

Digital Adoption Across Media

Digital Book Sales


From Mass to Mass Customization

Stars

Actors

Production Staff

Artists

Title Release Schedule

iTunes/Netflix

Global Digital

DVD Release

Trailers

Posters and Ads

Release schedul

e

Subject

Category

YouTube

Facebook

Versions

Rights

Twitter?

UnAuth Usage

DigitalAsset

For example . . .


The Barrier: Traditional Approaches

Traditional technology holds you back

Discovery: there is no single place to find assets

Productivity: lots of manual effort Opportunity: risk not getting your

assets to the right audience

Most systems are based on traditional databases and search engines Too complex Too inflexible Take too much time Result in inefficient silos


New Digital Supply Chain

Has the complete picture of the asset Asset metadata combined with product,

title, sales, social media In a single system, loaded ‘as-is’

Features powerful search Across all the data from across the

organization Presenting the assets as they can be

used

Powers targeted workflows Asset search, selection, ordering, rights

clearance, packaging and delivery Made available to internal and external

users


Warner Bros. TOPS


Eddie LeeDirector Digital Media Initiatives, Warner Bros.


Opportunities to Streamline Digital Servicing

At Warner Bros., Digital Servicing of content (features, tv episodic, enhanced content, metadata, marketing assets, etc.) to B2B clients/partners has become increasingly complex due to a myriad of internal and external factors:

• Rapidly increasing number of digital partners and clients

• Increasing international growth adding complexity (dubbing, subtitling requirements, translations, multiple languages)

• Diverse number of client specifications (video, metadata, images) and varied output formats; specialized requirements

• Accelerating delivery windows• Metadata in silo’d systems across the organization


What is TOPS?

TOPS, or Technical Operations Platform Solution, is a WBTO initiative to streamline and automate digital servicing processes and enable digital supply chain agility.

Some of the key objectives of the program are to:

• Improve client service by enabling systematic access to data and services

• Decrease manual effort, tracking, and overhead with respect to servicing processes

• Increase accessibility and use of appropriate digital assets

• Enhance visibility into workflow metrics and overall workload and enable improved internal reporting

• Aggregate key metadata across entities (title, product, asset)


TOPS and MarkLogic


How MarkLogic helps TOPS?

MarkLogic plays multiple roles in the TOPS architecture stack:

- Schema flexibility – Ability to add new fields and unstructured data quickly

- Aggregation of data – Enables quick load of data from disparate sources to use for search and lookup

- Search within the data - Robust search capabilities and faceted search available out of the box on any data set within the database

- Transformation – Enables transformation of data in and out of the system

- Relational database – Regular relational database use cases can be done on MarkLogic and allow simplification of the data tier


The New Supply Chain in Action


Key Innovation: flexible supply chain reduce costs and speeds processing time to grow inventory and

power more targeted product offerings


Key Innovation: Delivered the most successful digital Olympics ever with dynamic asset delivery

powered by enterprise NoSQL

Athletes

News

Scores


TOPS

Key Innovation: Uses the complete picture of the asset to deliver assets more efficiently


With MarkLogic: The Only Enterprise NoSQL Database

Database

Search

Application Services

Single platform metadata, content and search

Manage all asset data for the complete picture

Make assets accessible with powerful search

Power custom, time saving workflows


Any Questions?

the new digital supply chain with warner bros. and marklogic

News & Politics