the new digital world explained to the c-suite
DESCRIPTION
The new digital world explain to the C-Suite ... ... and the consequences of "innovation comes from the Fringe" for your business. Synthesis from the Innocherche Innovation Network which focuses on new usages and their impact on business modelTRANSCRIPT
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OPTR
On Peut Tout Réinventer
Association InnoCherche:
Réseau de veille pour dirigeants
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La troisième ère de l'humanité ?
3
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1) Écriture Deconnecte le message du messager
4
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2) PresseDiffusion du savoir
5
1454
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USAGES demande …
3) Orthèse IntellectuelleTous les usages changent
ERGONOMIE
Avril 2007
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InnoCherche
April2007
1975
MOBILEPC InternetMainFrame
Evolution ou Révolution ?
Orthèse intellectuelle: Tous les usages changent
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Collaboration de masse
Nx usages
Accélération de l'INNOVATION
Copyright Innocherche 2012
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2 dénominateurs communs chez tous les clients
Employés
«they changed MY Business Model ! »
«the Future of Management »
ClientsProspectsSuspects
Invariant
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OPTROn Peut Tout Réinventer
1454 1499 1665
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1) C'était aujourd'hui…. Et demain? 8 fondamentaux pour
comprendre et décider.
8
2) Application d’un modéle de transposition à un secteur Le QS – Bien être & Santé
3) Conséquence pour nous DSI(Demain)
8
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IIOIO
assouvir un besoin. Exemple "Partager un moment heureux"
Digitalisation: l'équation économique
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Collaboration de masse
•Imagine !
• Peter DIAMANDIS: X Prize
Janvier 2012InnoCherche 9
3 Milliards
9
1
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Réseaux sociaux – Accélérateur
YOU
Nb “friends” avg = 144
N+2 : 10 000
n+3 : ~ 1 MILLION
My social graph
10
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Platform vs APPs
S”Si c'est gratuit, c'est toi le produit!“
EdgeRank
2
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"Je suis une marque ... donc je suis un MEDIA"
3
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24
"Innovation comes from the Fringe !"
1er Juillet 2014
14 Juin 2014Menaces Opportunités
4
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desintermédiation et "Sharing economy"4
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+ =
Big DISRUPT ÷10
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Full coversion by2026 ?!
20202016
2014
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Sharing economy:Pourquoi maintenant?
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Jeremy RIFKIN
Information et Energie Nx possibles
New Energy New info tool
1830-60
1880-1920
2007- ....15
5
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Janvier 2012INNOCHERCHE 9Nov. 2011Copyright Innocherche 2012 pg 9
6
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« BEST BUY GAMESTOP AND RADIOSHACK FIGHTING TO SURVIVE … RISE COMPETITOR AMAZON »
« RADIOSHACKE STOCK DOWN 75% SINCE JAN »
«they changed MY Business Model ! »
Copyright Innocherche 2012 pg 11
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STEPHEN QUINNCMO WALMART @ CES2012
“We need to build Ecosystems with Partners, OEM willing to share marketing info and having the same objectives”
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Qui va être mon conseiller, mon tiers de confiance dans ce monde devenu trop complexe ?
Reprise du pouvoir par le citoyen-consommateur
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Tiers De Confiance et ECOSYSTEME marketing.
Janvier 2011 22INNOCHERCHE
FriendsTrustee ou TDC
Un modèle
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EACH 5 ÉCOSYSTÈMES … WITH 5 DIFFT TRUSTEES ?
Time Health
Money Socialmoi
Copyright Innocherche 2012 pg 23
Education
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Maison
maisonBureau
Quartier
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Auto
Amis
MaisonArgent
Educ
Telco course
TDCbatiment
Loisir
Cuisine
Ecran TVQS
Salle de Bain
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Modèle “transposition”: Trends sur les USAGES
• 5 transformations:
•from. ... sedentary to mobile
•from ... virtual to rematerial
•from. ... search to social filters
•from ... silos to ecosystems
•from ... user input to machine capture
SRC Marc DANGEARD
iCloud
Copyright Innocherche 2012 pg 29
not only Boom Box !
Shazam
Genius
Ipod
1416
7
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Janvier 2012 InnoCherche 16
Accélération sur 8 technoMoore’s law ?!?
12
Santé8/8
8
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Vijay KUMAR Mars 2012
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Vijay KUMAR Mars 2012
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Vijay KUMAR Mars 2012
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Usages: humans.
Techno:Moore's law
5
Jan 2010400€
Mars 2012Ted
9 Avril 2014
x4
x16
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9 Avril 2014
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9 Avril 2014
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9 Avril 2014
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8 concepts à intégrer par la DG
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Nouveaux usages ?
On Peut Tout Réinventer ?
Mais QUAND ?
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Digital commerce
Le point de vue client:
Omnicanal pour réduire MA compléxité
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tous vos clients se posent la question :« cross channel » !?! 1
9
SOURCE: Enjeux les Echos Juin 2012
Ici Canaux !
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AM
AZ
O N
35
Walmart10 b$ in 2013 out of 450
b$Bought Cosmic and
hire Neil AHSE (ex CBS)
amazon
US Only
WW Sales
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Classical commerce flight back
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Google shopping express ... One yr later
Demonstrate concept by signing 16 distributors
Avg purchase is 400$ per year or 20$ per purchase
( loose 10$ each ?!?)
... But pivot and show that by PARTNERING & working
together and using technology can compete with AMAZON
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Gem.... La solution avec la troisième clef
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E-WALLET« THE ULTIMATE BATTLE »
V.me from Visa, PayPass wallet from MasterCard, Serve from Amex, Square and ClearXchange
The 1 tr $ Gorilla: Walmart, Target, 7-Eleven, Best Buy, Publix, Sears, Shell et Sunoco
« your unique buying experience »
PassBook iOS 6
Copyright Innocherche 2012 pg 16
140 b$
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Deux révolutions
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Update on RTBApplication Big DATA:
RTB
Ebay advertising
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Marketing One2One with RTB ?
Value Added Chain
150
MS
?
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Ad & Digital commerceIn US, Internet is 25% of advertising budget
at 50b$ ... of which RTB is 10 b$
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RTB.
Google and Facebook capturing
50% of offer
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Next ?After Automatic ad placement, Automatic Content placement
with Groopic
Demain ?! Publicité avec product placement dépendant de qui regarde le JT
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Usages ....Social Networks:
Working or Not Working ?
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Illinois : Network is not Working because 1)Value < Fear2) not in control
Smart grid
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Network is … Working if … 1) usage > fear
2) Feel in control3) Seamless
QS
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Parfum
de demain
Passerait de …
1000 composantes essentielsà
20 composants …
que je mettrai dans ce dispenseur Scentee
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Health, QS
Scanadu X Prize
QS se rapproche monde du bien être
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Enhanced reality: new dimension
See what the naked
eye cannot see
TEDMIT
Prof William FREEMAN
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Un modèle pour aider à prendre des décisionsWhat´s next ? What´s MISSING ? QS et Nutrition
•Partout doit observer 5 transformations:
•from sedentary to mobile
•from virtual to rematerial
•from search to social filters
•from silos to ecosystems
•from user input to machine captureSRC Marc DANGEAR
D
Seed to crop
Copyright Innocherche 2012 pg 29
from the bathroom to Kitchen
HappyFork
Good for you
smartphone
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Conclusion : OPTR .... Plus que jamais
24
"Innovation comes from the Fringe !"
Menaces Opportunités
1er Juillet 2014
14 Juin 2014
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On Peut Tout Réinventer
@InnoCherchenews
Association InnoCherche:Réseau de veille pour dirigeants
Merci