the new (social) ways of fundraising
DESCRIPTION
Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.TRANSCRIPT
The New (Social) Ways of Nonprofit Fundraising
by Aliza Sherman @alizasherman
Today’s Connectors
It’s not about technology. It’s about people.
- @alizasherman
#yanpi
Today’s Supporters
Interconnected
Attention is at a premium
Cut through the
noise
How are you making the ask?
What are your magnets?
Take a new view
Who Gives? Gen Y
18-31 Gen X
33-48 Boomers
49-67
11% 20% 43%
62% mobile 47% web
53% work 47% mobile
46% work 42% website
28% follow
25% follow
-
Matures 68+
26%
52% direct mail
-
Blackbaud
50% share
38% share
- -
% of giving
where they give
how social
The average social media donation is
$59.
#yanpi
MDG Adver*sing
C!Community
Connection
Conversation
Social:
Out of the box thinking
QR Codes
QR Codes
QR Codes
QR Codes • Sign a petition
• Sign up for a
newsletter
• Connect on social networks
• Post on a social network
• Make a donation
Twibbon
JustCoz
Thunderclap
C!Community
Convenience
Crowdsourced
Think:
Crowdsourcing many coming together
Crowdsourcing works on the web
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"
Google+"
LinkedIn"
Vine"
Crowdfunding $mall is the new big
Peer-2-Peer
Think:
Attract
Connect
Share
4!Fundraising
Tools (Social)
1. DonateNow
• Custom donation page
• Social media integration • Constant Contact integration
• DonateNow button
2. FundRazr
• Custom campaign page
• PayPal payments
• Social media integration
3. Givlet
• Responsive donation page
• Website widget
• Social media tools
• Email tools
4. Qgive
• Branded donation pages
• Mobile & text giving
• On-site donations
• Virtual Terminal iPhone app
Tips for Success
1. Build your community
2. Tell your story
3. Get social
Foursquare"
Instagram"
Flickr"Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"Google+"
LinkedIn"
Vine"
4. Empower your supporters
C!Community!
Convenience!
Crowdsourced!
Think:!
Blackbaud Infographic: hAps://www.blackbaud.com/nonprofit-‐resources/genera*onal-‐giving-‐report-‐infographic The Networked Nonprofit (book): hAp://www.amazon.com/The-‐Networked-‐Nonprofit-‐Connec*ng-‐Social/dp/0470547979 Beth’s Blog: hAp://www.bethkanter.org/ Ac#vism Tools: Thunderclap -‐ hAps://www.thunderclap.it/ Twibbon -‐ hAps://twibbon.com/ Dona#on Tools: DonateNow – hAp://networkforgood.org Fundrazr – hAp://fundrazr.com Givlet – hAp://givlet.org Qgive – hAp://qgive.com Causes – hAp://causes.com Fundly – hAp://fundly.com Crowdrise – hAp://crowdrise.com More Resources: QR Codes – hAp://scan.me and hAp://paperlinks.com
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