the offensive-internet-part.2

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Privacy on Social Networks: Norms, Markets, and Natural Monopoly 虻ᓕ皰疑虦

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Page 1: The offensive-internet-part.2

Privacy on Social Networks: Norms, Markets, and

Natural Monopoly

Page 2: The offensive-internet-part.2

• “Second Chance”

• Facebook

• Twitter

• MySpace

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Second Chance•

• Second Chance

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• MySpace Facebook

• Facebook

• Facebook

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Facebook MySpace

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• Facebook

• Facebook

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• General General

• Facebook, MySpace, Google+

• Niche

• LinkedIn

• Twitter

• Flickr

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• / Privacy Policy

• Privacy Practice

• Privacy Control

• untag

• Data Security

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vs • command and control regulation

• “the direct regulation of an industry or activity by legislation that states what is permitted and what is illegal”

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• mandated standard

• ...

vs

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/

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Facebook being anti-competitive

• Plaxo vs Facebook

• Google vs Facebook

• Microsoft vs Facebook

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Google vs Facebook

• Google Facebook Google

• Facebook Google

• Facebook

• Facebook

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Plaxo vs Facebook

• Plaxo Facebook Plaxo

• Facebook Plaxo

• Facebook

• Facebook

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Microsoft vs Facebook

• Facebook Microsoft Windows Live Messenger

• “It is unclear how the privacy interests of users are substantially different in this circumstance from those in situations with Google or Plaxo.”

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Facebook’s reaction• Create “Facebook Connect”

• “approved” Facebook

• Facebook “approved”

• “Facebook is already leveraging its monopoly power.”

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Facebook’s reaction

• Facebook

• “Mark Zuckerberg has justified these changes by arguing that “social norms” have developed whereby users no longer value online privacy.”

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Conclusion• “To the extent that one social networking site

develops monopoly power, and succeeds in raising switching costs and mooting the threat of entry, we can expect such a monopolistic site to engage in suboptimal levels of privacy protection.”