the opportunities and challenges of iot...
TRANSCRIPT
The Opportunities and Challenges of IOT Market
YuChuan YangMediaTek Inc.
Fundamental Shift in Scale & Scope
Copyright © MediaTek Inc. All rights reserved.
PCHome as unit
Mobile internetPerson as unit
IoTThing as unit
1x 10x 100x 1000x
1990 2010 2030
2
IoT: Connecting the World
Copyright © MediaTek Inc. All rights reserved.
More• Connected things• Applications• System integrations• Interactions• Data• Services• Analytics
News APPs News ServicesNews Devices
3
Maximize Asset Value
Copyright © MediaTek Inc. All rights reserved.
The world’s largest taxi company, owns NO vehicles
The world’s most popular media, creates NO content
The most valuable retailer, has NO inventory
The world’s largest accommodation provider, owns NO real estate
Connectivity drives value creation
4
Web transfer
Three Major Challenges to IoT
Security Business ModelInteroperability
Apple HomeKit
Content Protection
ID Security
Transaction Safety
Profit Model through Data
Analysis
From Individual to Eco-system
With diverse standards, which stands out?
AllSeenAlliance
OIC
Google Thread
1. Software & hardware companies collaborating on security standards
2. New security system (ex: biometric system)
1. Define profit models to extract value from IoT
2. Build eco-system to hasten cross-industry cooperation
5Copyright © MediaTek Inc. All rights reserved.
1. Integrated & coexistent standards
2. Devices capable of supporting multiple standards
In IoT Value Chain, MediaTek Offer Solutions
Copyright © MediaTek Inc. All rights reserved.
Things Networking Communication services
Big dataanalytics
Applications& services
Simple Application, RTOS
Rich Application, Linux/Android
Ric
h a
pp
licat
ion
, Lin
ux/
An
dro
id
Connectivity
6
CONFIDENTIAL A
Aggregate Adjacent Opportunities
Wearable Technology
Smart Home
Location Intelligence
Cellular M2M
Low PowerIntegrations
Wireless ConnectivityOpen Source
7Copyright © MediaTek Inc. All rights reserved.
Home-Applications IoT
Energy saving, Safety Home Comfortable, Enjoyable Home
8Copyright © MediaTek Inc. All rights reserved.
MT7681 MT7681
Sen
sor
MT7620ASp
eak
er
MT7681 MT5931Smar
t P
lug
MT7681
Ap
plia
nce
MT7681 MT5931 MT7681Air
Cle
ane
r
MT7621AIoT
Gat
eway
Soci
al G
amin
g
MT7620N Po
we
rban
k+W
iFis
tora
ge
MT7688A
Re
pe
ate
r
MT7628NMT7688K
IoT
Bri
dge
Re
pe
ate
r
MediaTek Inside Home-Applications IoT
9Copyright © MediaTek Inc. All rights reserved.
Instant Recording: Life Sharing, Always
Locator: Care and Safety,
Seamless
Activity Tracker
Pet Tracker
Real-time recording
Just Say “take a picture” Child / Senior Safety
Wearable IoT
10Copyright © MediaTek Inc. All rights reserved.
Memographer
11
MediaTek Inside Wearable IOT
MT2601
MT2502
3G/BT/BLE/Wi-Fi/GPS capableLow base current consumption
Small PCB area
2G/BT/BLE/Wi-Fi/GPS capableCapable of APPs installation
Small PCB areaSmart Shoe
11Copyright © MediaTek Inc. All rights reserved.
Belt w. Fall-Detection
New Solutions from 2015 H22015 2016 2017
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Smart Home
Wearable
Sensor
MT2502
MT7681
MT2601
• ARM7 @ 260MHz
• 5.4x6.2x1.0 mm3
• BT EDR /BLE Dual, 2G modem Integrated
• Memory Integrated
MT2523• Cortex-M4F @ 208MHz
• 6.2x5.8 mm2 (w/o GNSS); 9.2x6 mm2 (w/ GNSS)
• BT EDR/BLE Dual
• PMIC and Memory Integrated
• External Modem options
MT2511
• AFE for Bio-signal processing
• 3-ch for simultaneous EKG & PPG sensors
• Built-in 4K SRAM
• 3x3.04 mm2
• Android
• CA7 dual-core @ 1.2GHz
• 12.0x12.0x1.4 mm3
• BT EDR/BLE/GNSS/Wi-Fi (MT6630)
• 3G modem option
MT7687
MT7697
• Cortex-M4F @192MHz
• 2.4G 11b/g/n
• Memory integrated
• Security engine
• Low power, RTC
• Cortex-M4F@192MHz
• 2.4G 11b/g/n + BLE
•Security engine
• Low power, RTC
One SDK
12Copyright © MediaTek Inc. All rights reserved.
CONFIDENTIAL A 13 | Confidential
WiFi 7687 Use CasesHome Appliance
MT7687
13Copyright © MediaTek Inc. All rights reserved.
Smart Gadget MT7687
CONFIDENTIAL A 14 | Confidential
WiFi 7697 Uses Cases
MT7697
MT7697
MT7697
14Copyright © MediaTek Inc. All rights reserved. 14
CONFIDENTIAL A
MT2523/G
15Copyright © MediaTek Inc. All rights reserved.
• ARM Cortex‐M4F MCU,
• Integrated with 4MB PSRAM and 4MB flash memory
BT
TI CC2564B
STM32F4
Cortex-M4
180MHz
Flash + RAM
2MB+256KB
Flash
4MB
PMU
MAX1469026MHz
GPS
UBX 8030
MT2523G
Cortex-M4
208MHz
PMU
Flash + RAM
4MB+4MB
26MHz
46% Smaller
MCU :
16Copyright © MediaTek Inc. All rights reserved.
CONFIDENTIAL A
MT2511
MCU
3rd party Algorithm
(e.g. MT2523)
PPG
ECG
Spec.
Platform
•ECG+PPG for easy data synchronization•High accuracy > 100dB dynamic range•Low power
-1mA for PPG w/LED • Built-in 4KB SRAM•Integrate LED boost driver circuit
Package 3mm×3.4mm, WLCSP package
MT2511
3rd party
optical component
Copyright © MediaTek Inc. All rights reserved.
MediaTek Labs and LinkIt PortfolioA developer-centric ecosystem and development platform dedicated for IoT
• labs.mediatek.com• Global program – free to join
• Supporting developers:• Hardware device creation
• Wireless connection ability
• Commercialization capability
LinkIt Assist 2502 labs.mediatek.com/2502
Wearable form factors
For professional developers
LinkIt ONE labs.mediatek.com/linkitone
Unrivalled connectivity on a single board
For quick prove of concept
LinkIt Connect 7681 labs.mediatek.com/7681
The simple way to Wi-Fi enable devices
For low-cost smart home/office deployment
LinkIt Smart 7688 labs.mediatek.com/7688
Open-source Wi-Fi platform
For IoT gateway and smart home devices
18Copyright © MediaTek Inc. All rights reserved.
MediaTek Labs Ecosystem SupportA launch pad for IoT developers and collaboration with partners
IdeaProof of concept
PrototypeProduct
developmentMass
production
Distributors
ODM companiesDesign houses Hardware componentsSoftware components AlgorithmCloud
Manufacturing
ODM companiesChannelPartners
Module
PCBAID designUI designSW appCloud Sandbox
Partner Connect
19Copyright © MediaTek Inc. All rights reserved.
2016-03-
23
Copyright © MediaTek Inc. All rights
reserved.20
Rapidly growing MediaTek Labs ecosystem and LinkIt community
Together with MediaTek to nurture the IoT industry
CONFIDENTIAL A
Summary
▪ Provide LinkIt development platform for Smart Home & Wearable applications
▪ Enable more bio-sensing feature with MT2511
▪ Friendly Eco-system Support through MediaTek Labs
▪ Join us and explore the IoT market
21Copyright © MediaTek Inc. All rights reserved.
Copyright © MediaTek Inc. All rights reserved.