the secret to trade show follow that delivers a steady stream of sales leads
DESCRIPTION
Want to see the way that you should be following up from a trade show? Do you also want to see how to Get up to 64 x's more sales leads from your trade show participation?TRANSCRIPT
The Secret to More Trade Show Sales
Leads
Presented By:
Chris Hamilton www.SalesTipADay.com
Kersten Klosswww.NetCastEvent
The Stats
•80% of leads are not followed up on
•80% of leads are not set to buy
•80% of leads don’t buy until after the 5th contact
The Math:
•Start with 100
•20% of 20% = 4
•Less than 5 touches = 0.8
Could Be:
•Start with 100
•80% of 80% = 64
•5+ touches = 51.2
Let’s Compare
Your Way
Our Way
So...
Even if half of the leads where to potentially buy in the future, then you will have a 32 X’s greater chance of getting their business
The Process:
•Email campaign
•4, 14, 30 and 30 repeat
•Segment
•Track
•See links they click on
Email Campaign:
•Add names to the email service
•Craft a follow up letter
•Send the letter
•Track the Clicks
•Create follow up emails
•Track and follow
See Who Opened:
See How Many Opens:
What They Clicked:
Follow Up:
•See who clicked
•How much they clicked
•See what they clicked
•Build a plan of attack
•Get the Business!!!!
Our Offer:
•Run a process that will dramatically increase your chances of sales
•Automatically add names to an email marketing campaign
Capture Names 6 Ways
•Business Card
•Sign Up Sheet
•QR Code
•Facebook Like
•Text Message
Text Messages
•325% better uptake
•70% to 100% read rate
•Capture the number for mobile marketing
•Capture name and email for email marketing
Comparison:
➡ $10,000
➡ 1000 Prospects
➡ 8 leads
➡ $1250/lead
➡ $10,000 + $750
➡ 1000 Prospects
➡ 520 leads
➡ $20/lead
62 X’s more effective
All for $750
